Real estate lead generation can be time-consuming, and you might be on the fence regarding one-stop marketing shops or real estate marketing suites, such as Ylopo.
I will review this platform in this article and take a deeper look at its features, who it’s for, and some alternatives.
But what most reviews don’t do is look at it from a marketing performance perspective.
According to my analysis, Ylopo will likely give you a positive return on investment.
Sound interesting? Then please keep reading.
What is Ylopo?
Ylopo’s name was created by spelling “Monopoly” backward and removing some characters.
According to the company, the intent behind this is to turn the game of real estate on its head.
The Ylopo platform is a real estate marketing suite or one-stop shop for all real estate marketing needs.
You could also call it a lead generation system.
The platform’s core is the “Ylopo Mission Control,” from which you can use all the different features (more about them later).
In 2013, the company was founded in Venice, California, and many of its team members were employees at “Tiger Leads,” which was acquired by Realtor.com and then by CINC.
Who Uses Ylopo?
Real estate professionals, especially realtors, mostly use Ylopo.
If you look at the features and the different pricing plans, you will realize that the whole platform is tailored to realtors.
The first major tagline of the main website might be a bit prone to misunderstandings and doesn’t address real estate professionals directly.
That’s why you might first think that it is a general marketing one-stop-shop platform.
Because the prominent tagline says:
“Ylopo The Future Of Digital Marketing Technology – Ylopo is a next-generation Complete Digital Marketing Solution designed to help you find more clients, build your brand, and grow your team.”
As you can see, there is no word about real estate in this, which might lead to misunderstandings. But it is tailored to real estate agents.
Ylopo offers a total of 12 feature areas, including the following:
- Mission Control
- IDX Home Search
- Branded Website
- Lead Generation
- Listing Rocket
- Lead Nurture
- CRM Integration
- A.I. Powered ISA (Raiya)
- Dynamic Video Ads
- CRM Masterclass
- Lead Conversion Masterclass
1) Mission Control
The Mission Control feature is a fancy word for Ylopo’s central dashboard, where you can control and adjust all the other features.
You can determine if you want to use it on auto-pilot, which means that Ylopo is doing most of it for you, or you can decide to do most of it yourself.
Here, you can also control when ads are run, your ad spend, the targeting (e.g., geographic location, demographic) of your potential leads, and filter out poor-quality real estate leads.
Additionally, you can find out about top-producing ads, turn on & off property listings to advertise, and edit the photos and the copy of listings.
The dashboard includes detailed marketing performance reporting, brand awareness and social engagement monitoring, and a team accountability dashboard.
2) IDX Home Search
As most real estate marketing suites nowadays feature IDX home searches, so does Ylopo.
The IDX home search website they offer is mobile-optimized and gathers data on the search behavior in the background.
The lead generation is created for dynamic user interaction, which means that the system decides how a lead generation form is displayed on a case-by-case basis.
This is based on where the leads came from and the user behavior.
It also includes 100+ advanced search features and customizable branded ads.
While it’s a good sign regarding ranking signals for Google that the offered IDX websites are mobile-optimized, it doesn’t mention whether the IDX integration is done with I-frames.
3) Branded Website
Besides the IDX home search feature, Ylopo also offers branded websites.
The features include more than five pre-made templates you can customize according to your needs.
Should you want to have Ylopo’s team do this for you, you can hire their team of development and design experts.
If you are a realtor and/or broker with a team of several agents, each of them will receive a microsite and prospects that look for homes on these websites are saved in the agent’s CRM.
You can also outsource the weekly content creation for the blog area with the help of Ylopo’s designers and copywriters. The type of content is infographic-style blog articles.
Included in this feature are also:
- Video banners
- Integrated testimonials from Zillow Reviews
- Lender placement for co-marketing
- Unlimited custom landing pages
- Built-in seller landing pages
- Single property websites
- A customizable blog
4) Lead Generation
Ylopo focuses on two marketing channels to generate leads.
One is PPC ads on social media (Facebook), and the other is PPC ads on Google.
They use the Facebook marketing channel because they can better target local buyers.
Ylopo also claims that the accuracy of contact details here is 90%.
They use dynamic ads for real estate, IDX feeds, and Google search ads to target high-intent leads and out-of-town buyers.
IDX feeds also power the campaigns.
According to Ylopo, the accuracy of contact details here is 80%, and the costs are typically 2x times as compared to leads from social media.
The latter is quite normal in digital marketing and unrelated to Ylopo because, again, you usually get leads with higher intent with search ads.
At first glance, it sounds like they just do a bit of PPC advertising on Facebook and Google, but a lot must be done behind the scenes.
For example, Ylopo creates dynamic video ads automatically, does remarketing, and uploads the entire MLS’ on Facebook.
The latter enables potential clients to search properties directly on the platform.
5) Listing Rocket
Listing Rocket is sort of an automatic ad creation feature for property listings.
This feature automatically detects when you list a new property.
It then generates a Facebook Lead Ad campaign that includes a series of different ads taking the lifecycle of your listing into consideration.
The whole creation process is synchronized with your MLS. So when a listing enters a new stage, the ads follow suit.
States that are taken into consideration for the automatic campaign creation are the following:
- New listing
- Open house
- 30 days listed
- Price reduction
- 60 days listed
- Six months
What the feature considers is the respective demographic that is likely to be interested in the property listing.
To be able to report to your seller clients, the Listing Rocket features also generate seller reports, showing campaign reports related to a certain property listing.
Additionally, the same feature allows you to generate listing presentations and a digital marketing plan.
6) Lead Nurture
This feature is all about lead re-engagement and follow-ups.
Ylopo claims to be able to get 30% of dormant leads engaged again.
One of the methods they use is showing your property (pulled via your IDX) within the Facebook newsfeed of your dormant leads.
So it’s basically retargeting, where an ad follows you around the web.
Another re-engagement or follow-up method Ylopo uses is sending out email listing alerts.
The Lead Nurture feature also provides you with priority notifications.
Depending on the search behavior of leads, they let you know that it’s a good time to contact them again.
This feature also includes a chatbot that follows up automatically with high-priority leads on your behalf.
These are the Lead Nurture features at a glance:
- Dynamic remarketing
- Automatic lead import from other sources
- A chatbot for automatic follow-ups
- Automatic listing alerts
- Priority notifications
7) CRM Integration – Is Ylopo a CRM?
Ylopo also integrates several third-party software, CRMs to be exact.
These CRM providers are strictly selected, so there won’t be any friction regarding usability.
By integrating one of the supported CRMs, you can analyze from your CRM how your prospects behave, what they shared, favorited, and what they searched for.
You can also automatically set up listing alerts for the leads you have in your CRM.
These are the fully supported CRMs:
The following are the only partially integrated CRMs:
So Ylopo is not directly a CRM but supports and integrates many third-party CRM solutions.
8) About the Other Features
The remaining features… I wouldn’t call them separate ones.
A.I Powered ISA, Homebot, Dynamic Video Ads, CRM Masterclass, and Lead Conversion Masterclass.
For example, when describing the A.I. Powered ISA and the Homebot as features, Ylopo just describes the already-mentioned lead nurture feature slightly differently and how the bot works when re-engaging.
So these two sections are a bit redundant.
The same is true for the Dynamic Video Ads feature, part of their lead generation feature already described above.
So again, there seems to be some redundancy here.
I wouldn’t call the CRM Masterclass and Lead Conversion Masterclass a software feature, and it’s instead an area of software support.
I would have moved them to the Ylopo Training section on their website.
So, seven features related to the actual marketing suite software can be called such.
Ylopo Pricing – How Much Does it Cost?
Ylopo offers three different pricing plans.
One starts at $295, one at $495, and one at $795 per month.
The one with the lowest price is for real estate agents wanting a website and/or IDX home search.
If you want to start small with additional features, such as lead generation via social media (Facebook), the second one for $495 monthly is most suitable.
And the one with the highest price tag will include all the abovementioned features.
Below, you will find all the pricing plans, including features, at a glance.
|Website/IDX - $295/M||Start Small - $495/M||The Whole Package - $795/M|
|IDX Home Search||Social media lead generation (Facebook)||Social media lead generation (Facebook)|
|Branded website (built on Squarespace)||IDX Home Search||Google PPC lead generation|
|Listing Rocket||Branded website (built on Squarespace)||IDX Home Search|
|Email listing alerts||Lead nurturing via chatbot||Branded website (built on Squarespace)|
|Lead nurturing via chatbot||Re-marketing||Lead nurturing via chatbot|
|Open house tool||Listing Rocket||Re-marketing|
|Single property pages||Email listing alerts||Listing Rocket|
|Open house tool||Email listing alerts|
|Single property pages||Open house tool|
|Single property pages|
A Second Look at Ylopo from a Marketing Performance Perspective
Since the approach of my website is also to take a look at data and performance data, respectively, I also want to take a second look at Ylopo from a marketing performance perspective.
It is usually hard to come by statistically relevant key marketing performance indicators for platforms like that.
Not all providers want to share this performance data with their clients (somehow understandable).
But when digging a bit deeper, you can sometimes find third-hand information from clients who have used a platform for a while and could share their experience.
And I was lucky to find some data that I can use to make an educated “guesstimation” in terms of the key marketing performance indicators of Ylopo.
According to this source, for $700 per month, 50 to 60 leads could be generated, and of these 50 to 60 leads, one could be closed.
This means a cost per lead or cost per acquisition of between $11.60 and $14 and a lead-to-closing conversion rate of 1.6% – 2%.
It also means a cost per transaction or closing of $700 (that’s easy, $700 divided by one closing).
You might have noted that the $700 differs from the pricing information above, and this is because the indicated pricing is not set in stone.
While Ylopo indicates a particular pricing per plan, you will still need to contact them to get an individual pricing quote for your situation.
The Estimated Marketing Performance Data at a Glance
|Number of leads per month||50-60|
|Cost per lead/ cost per acquisition||$11.60 - $14|
|Lead to closing conversion rate||1.6% - 2%|
|Cost per transaction/ per closing||$700|
Please remember that this data comes from anecdotal evidence, so you might need to apply it with a grain of salt. It’s an educated “guesstimation.”
You can also compare this to other key marketing performance indicators I collected in my article about real estate prospecting rates.
There are some Ylopo alternatives that you might want to consider.
The two I will mention here also offer seller lead generation.
Ylopo vs. Real Geeks
While Ylopo focuses on buyer leads, Real Geeks offers a marketing suite for both and includes similar features.
These are their features:
- IDX real estate websites
- An in-house CRM
- A Facebook marketing tool
- SMS autoresponders
- An in-house Facebook marketing service
- Property valuation tool
- Market reports
- Automated email drip system
- A mobile app
You can learn more about RealGeeks here.
Ylopo vs. Cinc
Cinc is another real estate lead generation marketing suite with the following features:
- Buyer and seller lead generation
- Mobile lead engagement
- Lead nurturing of new and existing leads
- Lead management (Cinc’s own CRM)
- Lead conversion support with pipeline views
- Client retention management
You can learn more about Cinc here.
The Bottom Line
Considering the estimated marketing performance data, you will likely get a positive return on marketing spend or return on investment in using Ylopo for your real estate buyer lead generation.
You also have to remember that Ylopo focuses on generating buyer leads and that the property listing pages displayed after an IDX property search are less search engine friendly.
The latter will make it difficult to get ranked by Google.
But this is not the point of Ylopo since the primary lead generation is done via paid digital advertising.
Finally, they use a lot of internal languages that make the platform feel a bit complicated, which means that you might need a tech-savvy person on your team to incorporate it into your overall business and marketing process without too much friction.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.