This editorial policy explains how Hacking Real Estate Marketing’s content is processed before publication. It also provides potential external authors with guidelines.

The Audience

Hacking Real Estate Marketing’s content is mainly written for real estate professionals such as agents, brokers, and investors who need real estate marketing strategies and methods that can give them an edge.

Content Research

Each written article must be backed by trustworthy sources and have a performance-based, data-driven, and logical approach. It also needs to answer a core question.

Trustworthy sources don’t just make claims but can back them with data (e.g., statistics, trustworthy quotes, etc.). However, it is understood that not all sources can provide statistically representative data and sometimes only approach the latter.

“Performance-based” means further calculations need to be made where possible. This is the case when performance marketing indicators need to be calculated, such as costs per lead, conversion rates, costs per acquisition, and/or cost per sales, to name a few.

And “data-driven” means that both previously mentioned requirements need to be combined.

When possible, own statistics can be produced based on research about a particular topic.

So the content includes secondary and or primary sources that provide reliable data with which further calculations can be made or logical conclusions can be drawn that result in performance-based information.



Hacking Real Estate Marketing covers topics about real estate marketing which can include the following subtopics:

1) Real Estate Marketing Strategies regarding…

  • Investor Marketing
  • Developer Marketing
  • Joint Ventures
  • Local Marketing
  • Business Intelligence
  • Market Research
  • Event Marketing
  • Referral Marketing
  • Mortgage Leads
  • Time Management
  • Trends
  • Real Estate Clients
  • Tools
  • Services
  • Automation
  • Delegation
  • AI
  • Digital Marketing
  • Lead Generation
  • Growth
  • Email Marketing
  • Lead Targeting
  • Branding
  • Tech
  • General

2) Digital and offline real estate marketing channels

3) Real estate conversion, persuasion, and sales:

  • Webdesign
  • Website Conversion
  • Split Testing
  • Graphic Design Conversion Optimization
  • Funnel Design
  • Email Conversion Optimization
  • Push/Text Conversion Optimization
  • Conversion Tools
  • Mobile friendly website
  • Photography & Video
  • Open Houses Conversions
  • Print Media Conversion
  • Marketing Materials
  • Sales & Copywriting
  • Buyer Support (information real estate pros can offer to buyers to gain trust)
  • Seller Support (information real estate pros can offer to sellers to gain trust)

Make sure your idea hasn’t been covered already. So you want to check this by entering in Google site:hackingrealestatemarketing.com [topic].

Content Production Review & Edition

The articles must be written in a casual, informal, and friendly tone. Humor can also be used and encouraged.
Before being published, each article gets reviewed and edited with a “sandwich-principle.”

It gets checked by Grammarly (e.g., errors, grammar, wordiness, plagiarism).

After that, it gets proofread and edited by one of our proofreaders. And after that, it is checked a second time by Grammarly.

Formatting & Styling 

Headings, subheadings, easily readable paragraphs, and a featured image needs to be included in all articles.

Tables, bullet points, and infographics should be included wherever possible and where suitable for the particular content.

Relevant and related articles of the specific article topic and sources must be included.

Read a few articles to get a feel for the style of Hacking Real Estate Marketing.


The Specs

  • Word Count: Aim for a minimum of 1,500 words (avoid unnecessary filler).
  • Introduction: Craft a brief (~150-word) intro introducing the topic and outlining the post’s content.
  • Elaborate on points/ideas: Provide thorough explanations and insights.
  • Offer practical, actionable tips: Make your advice useful and easy to implement.
  • Support your points with research and real-life data: Enhance credibility by citing relevant sources.
  • External links: Include high-quality (DR 50+) resources, but avoid links in the intro. No competitor site links.
  • Internal links: Add at least 3 internal links to your blog posts.
  • Proofread: Ensure your article is free of spelling and grammar errors.
  • Tone: Use a friendly, conversational style instead of a formal, corporate tone.
  • Quality: Ensure your content is original, actionable, well-organized, and accurate.
  • Skimmability: Use headings, subheadings, and short paragraphs for easy reading. Apply sentence case for headings.
  • Author bio: Write a brief (1-3 sentence) bio, including links to your website or social accounts.
  • Images: These will be provided separately.
  • Submission: Share your article through a public Google Docs link.


  • Link Limitations: Include a maximum of 3 backlinks to your site per post, including the link in your bio. External links for citing images and stats are acceptable, but not for providing backlinks to other sites.
  • Content Quality: Avoid thin content that lacks depth or demonstrates insufficient knowledge of the topic. Refrain from using fluff, such as redundant or filler words that add length without substance.
  • Promotion: Steer clear of overly promotional content that prioritizes advertising over providing valuable information.
  • Originality: Ensure your content is unique and has not been published elsewhere.
  • Remember to write in English.