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Starter Articles
8 Upsides and 3 Downsides of Targeting a Real Estate Niche
It's essential to consider targeting a real estate niche. Why? Selecting and targeting one informs many aspects of your real estate business. And it ultimately affects your lead gen success rate. However, it has its upsides and downsides: [table id=122...
How to Generate Real Estate Leads Without Getting Lost
If you look for information about generating real estate leads, you will undoubtedly stumble upon many different articles and videos that will provide you with a nice and long list of ideas. There can often be more than twenty ideas from which you are left to choose,...
Real Estate Lead Cost – Should Realtors Buy Leads?
If you are or are about to be a realtor, you probably would like to know more about real estate lead costs. Depending on many variables and factors, primarily your real estate marketing channels, your sales skills (including copywriting), and thus the conversion...
Latest Articles
The Surprising Link Between Weight Loss Struggles and Real Estate Lead Gen Success
Today I may not surprise you just once, but twice. About ten days ago or so, I came across a slightly shocking piece of information. As you may know, I am also a bit of a fitness nerd, and I stay up-to-date with all things exercise and nutrition. What I found was...
Performance Risks of “Marketing ROI Black Boxes” for Real Estate and other Industries
There is something many biased sources (e.g., content marketing and SEO agencies) “forget” to tell you: Ranking content doesn’t bring in organic traffic forever. Yes, if that were true, it would be a great ROI long-term. And there were indeed times when never having...
What You Don’t Measure in Real Estate Marketing…
I’ve been an avid gym goer for many years now. You could also call me a fitness nerd. If I had a bit more time at hand, I may also be in this industry in some shape or form. So I know a thing or two about the whole nutrition and muscle-building world. And a few weeks...