There are a ton of email marketing software platforms out there.

To find the right one for real estate professionals is not an easy undertaking and is borderline overwhelming. My article today will hopefully help you with that.

So, I will first give you an overview of the benefits of email marketing, determine the criteria for a good email marketing software, so you can also search for the right one on your own, and then analyze a total of 15 email marketing providers taking the most important criteria into consideration.

And I will already spoil the results right here.

What is the best email marketing software for real estate I found?

All the selected platforms already fulfill the criteria for “good”.

But according to my analysis and total points distributed in my table, two resulted to be the best. They are CleverReach and Sendinblue.

30 Stats about Email Marketing

General Statistics

  • For each $1 you spend on email, it generates $38 (an ROI of 3,800%) (source).
  • There have been more than 5.6 billion email accounts in 2019 (source).
  • 3.9 billion people use email on a daily basis, and this number is projected to rise to 4.3 billion by 2023 (source).
  • The most used form of content marketing is email newsletters, say 81% of B2B marketers (source).
  • For 87% of B2B marketers, email is one of their best free organic distribution channels (source).
  • In 85% of the cases, email marketing is used for lead generation, 84% for sales, 78% for lead nurturing and in 74% of the cases, for customer retention(source).
  • That email marketing can increase customer retention is believed by 80% of business professionals(source).

Email Campaign Performance

  • Emails never reach the inbox in 16% of the cases (source).
  • When marketers use segmentation in their email campaigns, they achieve 760% in revenue (source).
  • One of the top metrics for 90% of content marketers in terms of measuring content performance is email engagement (source).
  • For 47% of marketers, email marketing is the most effective marketing channel, followed by 39% for social media, 33% for SEO, and 33% for content marketing (source).
  • During weekends, you likely get the worst open and click-through rates (source).
  • You want to send emails at 11 am, and 12 am is best for the highest CTR (source).
  • Tuesdays and Thursdays are supposed to be the best days for sending out emails (source).
  • There is a 50% higher CTR for segmented email marketing campaigns than when you don’t segment or target (source).
  • If you include video in the initial email, it gets a CTR increase of 96% (source).
  • Open rates can be increased by 19%, CTR by 65%, and unsubscriber rates reduced by 26% when the word “video” is used (source).
  • Emails received an average click-through rate (CTR) of 3.43% (source), the average unsubscribe rate was 0.2% (source), and the average open rate was 22.15% in 2019 (source).

Email Recipient Behavior

  • 46% of all email opens come from mobile (source).
  • 21% of emails are opened within the first hour of delivery (source).
  • When it comes to business communication, 72% of customers prefer email as the main channel (source).
  • Millennials use and like seeing GIFs, emojis, and stickers in emails, but this is only the case for 37% of people over 65 (source).
  • On the other hand, if you include an emoji in the subject line, it shows to create a 56% increased open rate (source).
  • 35% of business professionals check emails on a mobile device (source).
  • When it comes to open and reading emails, the Apple iPhone app is the most popular (29%), followed by Gmail (27%) (source).
  • Marketing emails have an influence on the purchase decision of 59% of the respondents (source).

Email Marketer Approaches

  • Email Automation techniques are used by 64% of B2B respondents (source).
  • When it comes to tactics for automation, mapping the customer experience (53%), and personalizing messages (51%) seem to be the best (source).
  • List segmentation (51%), personalization (50%), and triggered emails (45%) appear to be the top 3 email marketing tactics (source).
  • Very few (4%) marketers use highly-personalized targeting, only 13% segment their audiences, 31% do some basic segmentation, and a large group of 53% does no segmentation at all (source).

Criteria for Good Real Estate Marketing Software

As you will see later in this article, there are many different email marketing software products available.

It’s therefore important to know by which criteria to filter them and to find the best one for your real estate marketing campaigns.

So, in this section, I will present you with x different criteria, but in order to simplify the selection process for your real estate business, I will prioritize them based on the above-mentioned statistics.

In doing that, we can make the decision process easier and focus on the most important ones.

But let’s see first what the overall criteria are.

19 General Criteria to Select a Real Estate Marketing Software

1) Marketing Automation

This criterion is important if you need to save time (I guess most of you do), because it will make it easier for you to do the repetitive tasks of email marketing.

Automation should include autoresponder functionality (pre-scheduled email sending), emails that can be sent based on a pre-defined behavior trigger and/or list segmentations, and based on RSS feeds (automatic broadcasting once you have for example a new blog article published).

2) Mobile-Friendly/Responsive Email Designs

As we saw already in the statistics, more and more people are opening their emails on their mobile devices.

Therefore, it is important that the email marketing software supports responsive email designs or email templates.

And especially for real estate, it should also have some templates tailored to that.

3) Cost & Budget Friendliness

This factor is, of course, always on the mind of a business owner.

You obviously want to get the most out of real estate marketing software for the lowest costs possible.

This is especially true if you are just starting out.

4) Performance Analytics

As with all other types of marketing campaigns, you don’t want to fly blindly and not know how well or bad the campaign did.

In terms of email marketing, you want to have access to analytics that can measure key performance indicators such as open rates, click-through rates, deliverability and more.

5) A/B Testing Capabilities

This criterion ties into the performance analytics and performance optimization of your email marketing campaigns.

You want to be able to create two different versions of the same email marketing campaign to have them compete against each other.

By doing so, you can optimize your campaigns over time and increase your open and click-through rates and overall lead to customer conversion.

6) An Intuitive and User-Friendly Email Editor

No one wants to waste hours on end to first figure out how to compose an email with the respective email marketing software.

An important criterion is therefore that the available email editor is easy to understand and thus intuitive and user-friendly.

So, you should be able to easily design an email with a drag-and-drop builder.

7) An Easy to Use and User-Friendly Campaign Builder

The chosen email marketing software should provide you with a way to create campaigns easily without losing the overview.

Large automated campaigns with different triggers and segmentations can get complex pretty fast.

The system design should be done in such a way that you can use easy steps to build complex campaigns without losing the overview.

8) Webinar Compatibility or Webinar Tools

This is important but not that important as you can always use other webinar tools and then include a link to your webinar in your emails.

But it would be nice to have some webinar functionality or the option to integrate third-party provider webinars into your real estate email marketing campaigns.

A functionality for that would include an invitation and reminder delivery system.

9) A Sound Opt-In and Opt-Out Process

When it comes to legal aspects, the double opt-in email validation process is important.

So, the email marketing software should include this functionality.

Double opt-in means that subscribers can re-confirm the subscription with an additional click from their email inbox.

The same is true for the opt-out or unsubscribe process. Keep in mind that the email marketing software provider should be CAN-SPAM and GDPR compliant.

10) Contact Management/ Segmentation Options

This one is again a very important one. You want to be able to manage your email list dynamically, so you can segment, tag, and sort it.

This ability will have a direct influence on your metrics such as open rates, as well as click-through rates as we have already seen in the statistics above.

11) Deliverability

Since we know from above that 16% of emails don’t even reach the inbox, email deliverability is another important criterion.

So, the email marketing software provider should have processes such as threat-free, spam-free, whitelisting, authentication (e.g. DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication Reporting and Conformance (DMARC)) and hygiene processes in place.

In this context, it’s also important to check which plans include shared IP or dedicated IP email servers, and the overall reputation of the email software company.

12) Scalability

This criterion might not be that relevant in the beginning, but it might happen that at some point in the future you will have a large and growing email list.

So, you want to know from the get-go about their maximum capacity and depending on your email volume, also the costs involved.

Providers usually charge based on the number of emails sent out per month and/or the number of subscribers in your email list.

13) Social Media Capacity

This one is rather not that important especially since the organic reach of social media platforms is declining day by day.

So, a nice to have criteria is finding an email software provider that can integrate social media sharing buttons to your emails.

14) Access for Developers (API) for HTML Emails

If you are a bit more advanced or have a developer or a team of developers at your disposal, you also want to find an email marketing software provider where you can create HTML emails or can access an application programming interface so you can customize your campaigns as much as possible.

I consider this also a nice to have criterion. Not having this feature is not necessarily a success impeding factor.

15) Security of User Data

You want to also make sure that the email marketing software provider has in place enough security measures for the customer data you will save with them.

This is another legal aspect and potential risk if this factor is not taken into account.

16) Third Party Integration Abilities

This criterion is another important one. You want to find a provider that makes it easy to do the following:

  • Import an already existing email list from another provider.
  • Connect to website elements such as opt-in forms, third party landing page providers, and content management systems such as WordPress.
  • Connect and integrate customer relationship management software (for realtors).

17) Personalization Capacities

Remember what I mentioned above? Personalization is one of the 3 top email marketing tactics and leads to higher open rates.

So, this capacity is quite important and should be available from a good email marketing software provider.

18) Lead Scoring

If your email marketing software provider has a lead scoring method, you will be able to classify different leads according to their quality, potential, and behavior.

By doing that, you will know how to engage with them and can target them better.

19) Good Technical Support

While this criterion is not necessarily a must have in order to achieve a successful email marketing campaign, it is always good to be able to contact technical support should you run into technical issues in your email campaigns.

Overview of Criteria for a Good Email Marketing Software Provider

If you have already read some of my past articles, you may know already that I like to use tables and decision grids to filter out important from not so important information.

I will do the same here with the criteria so we can analyze the email marketing software providers with just the most important of them.

In order to determine the criteria, I will take into consideration especially those that overlap with and support the statistics above, and with the needs of real estate professionals in mind.

CriterionImportance (0-10)
Marketing Automation10
Mobile-Friendly/Responsive Email Designs10
Performance Analytics10
A/B Testing Capabilities10
A Sound Opt-In and Opt-Out Process10
Contact Management/ Segmentation Options10
Deliverability10
Personalization Capacities10
Security of User Data10
Cost & Budget Friendliness9
An Intuitive and User-Friendly Email Edito9
An Easy to Use and User-Friendly Campaign Builder9
Third Party Integration Abilities9
Scalability8
Webinar Compatibility or Webinar Tools5
Social Media Capacity5
Access for Developers (API) for HTML Emails5
Lead Scoring5
Good Technical Support5

5 Email Marketing Software Providers

Now, let’s get to the actual email marketing providers for real estate.

What you should know though is that there is no email marketing provider exclusively tailored to the real estate industry.

But what are tailored to the real estate industry are email design templates that some services provide and some don’t.

Also, some have better integration with real estate related customer relationship management systems than others.

Another thing you will realize in this section is that the lines become more and more blurred between email marketing software providers and customer relationship management software providers.

Now, many email software providers are offering different types of CRM functionality but also vice versa, which you may have read already in my article about customer relationship management software for real estate.

So here they are:

1) MailGet

One of the advantages of MailGet is that you can start with it for free with limited functionality and go from there.

Unfortunately, I couldn’t identify any A/B testing capabilities.

Features:

  • Provides an in-built SMTP (Simple Mail Transfer Protocol).
  • You can connect your own SMTP services such as MailGun, Amazon SES, SendGrid and others.
  • List cleaning functionality (removing bad emails before sending)
  • Drip automation (scheduled email delivery)
  • Drag and drop email builder
  • Easy email import
  • List Management
    Automatic follow-up emails to subscribers not opening your first email
  • In-build lead capture tool
  • The option to send emails through multiple email delivery vendors (external SMTPs)
  • SMTP routing
  • Subscription forms
  • Email tracking (Analytics)
  • Autoresponders

Pricing: $0-$99 per month

You can learn more about the provider here.

2) Constant Contact

Constant Contact is one of the more well-known email marketing software providers.

In contrast to the MailGet, they have A/B testing capabilities and slightly more tracking and analytics options.

Features:

  • Drag and Drop Email Builder
  • Email marketing automation: welcome emails, triggered emails, contact segmentation, follow-ups to non-openers
  • Social posting, inbox, scheduling, and analytics
  • Facebook and Instagram ads
  • Email import function for contact lists from Excel, Outlook, Salesforce, and more
  • Tracking and analytics for metrics such as open rates, click-through rates and more
  • Customizable email design templates (including real estate)
  • E-Commerce support
  • Customizable pop-up forms
  • Event support
  • Surveys & Polls
  • Coupons
  • Landing pages
  • Image library
  • Over 2000 third party app integrations available
  • List segmentation

Pricing: $20 – $45

You can learn more about the provider here.

3) Net Atlantic’s Strong View

Overall, this service has more the smell of the early 2000s in terms of look and feel.

You will see this already when you visit the website. It makes a bit of an unstructured impression in terms of copywriting.

However, this is probably one of the providers that have a higher sending capacity for large monthly email numbers.

Features:

  • Multi-step communication flow builder via drag and drop
  • Task automation
  • Automation for cross-channel marketing
  • Email personalization
  • Real-time analytics for campaign optimization purposes (open rates, CTR, and conversion rates, bounce rates, etc.)
  • Interactive reporting and data visualization (e.g. trends, results, and overall performance) that can be exported to excel.
  • Email content drag and drop builder
  • A/B campaign split testing
  • Rules based dynamic content
  • Third party integration with e-commerce, customer relationship management systems
  • Differentiated sending by IP address (better deliverability)

Pricing: Depending on the number of email subscribers, $15 – $595 per month.

You can learn more about the provider here.

4) Benchmark

Benchmark One is a bit more than just an email marketing software.

It also offers many third party integrations and overall features that you may be familiar with from customer relationship management systems.

One of the downsides is that it seems to have an upper limit of 2500 emails sent per month.

Features:

  • Email Marketing
  • Drag and drop email builder
  • Email design templates
  • Pop-ups, sign-up forms and landing page builders with tagging new subscribers
  • Automation with autoresponders, automated drip campaigns
  • Personalization and tailored messaging
  • Tracking and analytics of important metrics (e.g. open rates, ctr, conversions)
  • Email segmentation
  • Hot leads alerts (when someone shows buying behavior)
  • A/B testing features
  • Third party Integrations
  • API to connect to other applications
  • Zapier integration
  • Gmail integration
  • CRM and sales automation
  • Dashboard with real time insights
  • Contact’s activity in real time (who is visiting which pages of your website)
  • Social media pics and profile links are integrated into the contact’s data.
  • Automated task creation
  • Deal tracking
  • Inbox correspondence tracking
  • Tagging and lead scoring
  • Contact import
  • Gmail integration

Pricing: It starts at $49 per month without the CRM functionality and not many third party integrations, and goes up to $219 per month with all features included.

You can learn more about the provider here

5) Mailify

The special feature of Mailify is also the option to carry out SMS marketing campaigns so it’s not only limited to email marketing.

Features:

  • Automation with auto-responders, drip campaigns, and even triggered emails
  • List segmentation
  • A/B testing
  • Surveys
  • Image Library
  • Email personalization
  • Dynamic content
  • Landing Pages/ Web Forms
  • List Management
  • Drag and drop email builder
  • Mobile friendly email designs
  • Analytics
  • Email design templates
  • Text messaging: MMS, message personalization, mobile keywords, mass texting, mobile coupons, scheduled messaging, polls

Pricing: There is a free trial, but the pricing is not provided by the provider.

You can learn more about the provider here.

6) CleverReach

It is worth mentioning with regards to CleverReach that you can start it for free and you will get most of the features already in the free version.

This is provided you don’t have more than 250 email subscribers and don’t send more than 1,000 emails per month.

Still, this is a bit more generous than other providers offering a free version but with a significant limitation to features.

What also stands out is its focus on deliverability and data security measures.

One of the downsides is that the pricing is charged in euros, and can’t be changed to dollars.

Features:

  • Intuitive drag and drop editor
  • Pre-made email design templates, and you can create your own ones
  • Subscriber/ recipient management (activities, profile management)
  • Delivery testing before sending emails out
  • Automation: follow-ups & autoresponders, trigger campaigns, re-engagements, welcome messages, and confirmations
  • Reporting, tracking & analytics: open rates, click-through rates, unsubscribes, bounces, geo and email client analysis, conversions, Google Analytics integration, ad tracking
  • Whitelisting, quality, and spam tests
  • Member of certified senders alliance
  • Supports SPF authentication
  • DomainKeys Identified mail authentication
  • Secure data and server locations
  • Security check: all outgoing newsletters must pass a security check before their delivery
  • SSL Encryption
  • CAPTCHA
  • Integration with several different CRMs and E-commerce platforms such as Salesforce and SugarCRM, and more
  • Unsubscribe Forms
  • A/B Testing
  • Multilingual Interface
  • Bounce Management: eliminates invalid email addresses

Pricing: Depending on the number of recipients and emails sent per month, the prices are from €0 to €495 per month.

You can learn more about the provider here.

7) Campaign Monitor

In terms of functionality, this is a bit of a slimmer version of CleverReach, but with a nicer and more elegant look and feel in my opinion.

The analytics section especially has some beautiful data visualization options.

Features:

  • Drag & drop builder: customizable, mobile optimized, and template management for teams
  • Pre-made templates (including for real estate)
  • Automation: easy email sequence design for reminder emails, reminders, re-engagements, and more
  • Personalization with time zone sending, and send time optimization
  • Email analytics of campaign performance tracking open rates, click-through rates, bounces, click to open rate, shares, and real time results
  • A/B Testing
  • List segmentation
  • Customer interaction tracking at one glance
  • Third party integrations with WordPress, Google Analytics, Salesforce, Unbounce, Branche, Intercom and more
  • Custom email sign-up forms, and landing pages

Pricing:

From $9 per month with a limit of 500 subscribers, max. 2,500 sent emails per month, and limited features to $149 per month with unlimited features, subscribers and emails sent.

You can learn more about the provider here.

8) Mailchimp

Mailchimp stands out because of the wide array of third party customer relationship management software providers that can be integrated and connected with it, but not limited to these.

The provider has the third largest number of third party applications that can be integrated (261 in total).

Only ActiveCampaign and AWeber are ahead with more than 350.

The next feature that stands out is the different list segmentation options such as segmentation by predictive insights (done via machine learning), and artificial intelligence powered “creative assistant” to design email campaigns.

Features:

  • CRM functionality and third party CRM integration with 50 different providers
  • Custom sign-up forms, and pop-ups
  • List segmentation by location, sign-up source, behavior, tags, and predictive insights
  • Campaign automation based on campaign and website engagement, purchase behavior (only relevant for e-commerce, not for real estate)
  • Content studio with drag and drop email builder, media synchronization, AI-powered creative assistant
  • Pre-made email design templates, and customizable templates with HTML
  • Personalization
  • Automatic subject line helper (draws data from the thousands of emails sent per second from mailchimp and gives you feedback for improvement)
  • Send time optimization helps you to automatically send your emails at the best times possible
  • A/B Testing including tests to certain list segments, A/B testing graphics, subject lines, layouts, and send times
  • Automation with workflow design (based on customer journey) for scenarios such as welcome emails, follow-ups, birthdays, retargeting and more
  • A large list of third party applications that can be integrated (a total of 261)
  • Good deliverability with dedicated IPs, custom reverse DNS, rule engine, custom tagging, and white-labeling
  • Campaign analytics including open, click and bounce rates, real time statistics at a glance, engagement and revenue reports, metrics benchmarking against competition
  • Surveys and polls

Pricing: $0 to $299 per month for the premium version. The free version works only if you don’t have more than 1,000 subscribers and you can create more than one email list.

You can learn more about the provider here.

9) MailerLite

I would call MailerLite the “light” version of Mailchimp with a bit fewer features and machine learning elements.

But it’s slightly more profitable in the free version, where you will get more features than with Mailchimp.

However, you will be better off with Mailchimp economically speaking once your subscriber count increases.

Features:

  • Drag and drop email builder with a rich text editor
  • Pre-made newsletter templates
  • Website builder, landing pages, pop-ups and embedded forms
  • Email list and subscriber management in one place including import functionality, custom field segmentation, filtering, and tagging
  • Automation with a simple workflow design, welcome sequences, follow-up sequences, behavioral and activity triggers, the anniversary of a date, or based on the RSS feed of your blog (broadcasting)
  • List segmentation based on behavior, custom fields, tagging, interest, engagement, sign-up form, geography and time zone, combining segments
  • Personalization by text within the email, preheader text, subject line, dynamic content blocks (certain content that only a few can see), from sender
  • Campaign analytics by open rates, click rates, device breakdown, link activity, real-time map reports, and opens by location
  • A/B split testing by subject line, sender details, email content, and design
  • Auto resend unopened campaigns and automatic follow-up with a personal note
  • Embedded surveys

Pricing:

If you have not more than 1000 subscribers, you can use it for free with slightly limited features.

The remaining pricing is based on the number of subscribers you have.

Prices start at $10 per month and can go up to $1,915 per month once you have 600,000 subscribers.

You can learn more about the provider here.

10) Get Response

With a total of 150, GetResponse comes close to the number of applications of Mailchimp that can be integrated from third-party providers.

What also stands out are its further features that are focused on lead generation, such as landing pages, conversion funnels, and webinars.

Features:

  • Automation: automated email sequences, action-based email sequences, post sharing on social media via email, time based emails with the timing tool, custom workflows, and email broadcasts
  • Drag and drop email creator
  • Goal oriented pre-made email templates including real estate and also custom ones
  • Built-in photo editor
  • 5000 free stock-photos
  • List segmentation and personalization with custom segments, dynamic content, and contact tagging
  • Third-Party Integrations from 126 providers including CRMs, e-commerce, social, analytics, and CMS
  • Email deliverability with automatic list hygiene, spam checker
  • Analytics: open rates and click rates, user behavior, bounce rates, unsubscribes, engagement rates, desktop vs. mobile performance, and conversions
  • A/B testing capabilities for subject lines
  • Webforms, list builder apps, and surveys
  • Webinar creator
  • Conversion funnels: webinar funnel, lead funnels, and sales funnels
  • Landing page builder

Pricing:

The monthly starting price for a list size of 1000 is $15 and goes up to $99 for the professional version which includes all the possible features.

The basic version, for example, doesn’t include the automation builder, which I consider as an important criterion. Webinars are not included either.

You can learn more about the provider here.

11) Active Campaign

Active Campaign is one of these software platforms where the lines between email marketing and a customer relationship software are blurring, because you will be provided with both.

It also provides you with the second highest number of integrations of third-party applications.

Features:

General Features:

  • Third party application features for more than 350 different apps.
  • Website tracking
  • Migration services
  • Gmail Extension
  • Customizable automated goals

Email Marketing Features:

  • Campaign analytics with advanced reporting including open rates, click rates, unsubscribes, email clients, geographic data, contact data and more
  • Custom forms to collect emails
  • List segmentation by location, age and many different behaviors
  • Automation by broadcast, triggered, targeted emails, autoresponders, email funnels, and scheduled emails
  • Personalization based on contact information, dynamic content, tagging, custom fields
  • A/B Testing
  • Deliverability: part of the Messaging Malware Mobile Anti-Abuse Working Group, managed deliverability
  • 25+ Pre-made email templates
  • Multi-User Editor
  • Free image hosting

CRM Features:

  • Performance tracking of individual team members
  • Probability calculation of deals (how likely you are to win a deal)
  • Nurture campaigns for deals that are not yet ready to close.
  • Automatic lead segmentation
  • Lead scoring
  • Notification emails once your team needs to follow up again
  • Update deals automatically by deal owners, deal stage, deals won or lost, and deal value
  • Task assignment to team members
  • Note creation within each deal

Pricing: When you have 1000 subscribers, you pay $29 per month for the lote version without the CRM features.

For the enterprise version, you pay $279 per month for all the features.

You can learn more about the provider here.

12) Aweber

Aweber offers the largest number of third party app integrations with more than 800 apps.

What also stands out is the fact that they offer pre-made email templates for real estate professionals.

Features:

  • AI-powered email template designer
  • Pre-made email templates (including real estate)
  • Landing Page Builder
  • Drag and Drop Builder
  • Automation: automatic broadcasts, triggered emails, emails by tags
  • Personalization by tagging and segmentation
  • Almost guaranteed deliverability
  • Campaign analytics and reporting: pre-built reports, key performance indicators (open rates, click rate, and more)
  • A/B testing for subject lines and email content
  • Sign-Up Forms
  • List Migration Services
  • Third Party Integration: More than 800 third party apps are integrated with AWeber

Pricing:

If you can live with limited features and up to 500 subscribers you can get it for $0 per month.

Depending on the number of subscribers you have, they charge between $19 and $149 per month for all the available features.

You can learn more about the provider here.

13) SendX

SendX stands out with its click heatmaps for email campaigns, and its focus on affordability.

But keep in mind that the maximum allowed number of subscribers per month is 15,000.

Features:

  • Email list import
  • Automation with email broadcasts and drip sequences by user activity, and audience segments
  • Campaign analytics with open rates, click rates, conversions, and email click heatmaps
  • Email Pop-Up Form, inline form, and landing page builder
  • List segmentation
  • Drag and drop email editor
  • More than 50 pre-made email templates (including real estate)
  • Personalization
  • Deliverability based on 30 parameters such as past open behavior, timezone, domain name, email client, ISP, and more
  • 500,000+ free stock photos
  • APIs
  • A/B testing capabilities
  • Third party integration with 18 app platforms

Pricing:

SendX offers a free trial, and then the pricing per month is between $7.49 and $44.99.

You can learn more about the provider here.

14) SendPulse

This email marketing provider is one of the few that also offers Facebook and Telegram chatbots, web push and SMS marketing communication features.

They are also quite affordable and generous including up to 15,000 subscribers in their free plan.

Features:

  • Drag and Drop Email Editor
  • Automation: resend to unopened emails, web-push, and SMS by events and actions for re-engagement, welcome emails, and more
  • Subscriber rating
  • Personalization
  • Subscription forms
  • Campaign analytics and statistics: clickmaps, geographic stats, statistics by device, error statistics, performance metrics such as open rates, click rates, unsubscribes
  • Google Analytics Integration
  • Over 100 pre-made email design templates (including real estate)
  • Segmentation by gender, geographic location, and interests
  • A/B Testing
  • Team collaboration functionality by different user access levels
  • Third-party app integration: 186 apps
  • Facebook and Telegram chatbot builder
  • Bulk SMS Service to 1000+ mobile network operators in more than 200 countries including personalization and CRM integration
  • Web-Push Notifications including a developer API (application programming interface) and A/B testing
  • Deliverability with a built-in spam checker

Pricing:

You can use the platform for free with limited features and no more than 500 subscribers.

The paid plan with all the features starts at $8 per month up to $7,000 per month if you happen to have up to 5,000,000 subscribers.

You can learn more about the provider here.

15) Sendinblue

Sendinblue is another email marketing provider that also merges its functionality with CRM functionality.

Other features that also stand out are SMS and chat marketing, and a large variety of campaign analytics reports

Features:

  • Drag and drop email builder
  • 60+ pre-made email templates
  • Email personalization: recipients’ name in emails and dynamic content depending on recipients
  • List segmentation by interest, previous engagement, and socio-economic or geographical characteristics
  • Send-time optimization
  • Email campaign analytics by geography, email provider, chronology, open rates, click rates, email heatmaps, delivery rate, conversion events, click-through rates, and more
  • Personalized bulk SMS campaigns including analytics
  • Website chat
  • CRM featuring a fast set-up, centralized contact information, contact segmentation, task creation and assignation
  • Automation workflows
  • Drag & Drop landing page builder
  • Drag & Drop email sign-up builder
  • Facebook Ad Creator directly from the platform
  • Dedicated IPs for large senders

Price:

The free plan with limited features (e.g. no A/B testing) is quite generous. You can have unlimited contacts and send up to 300 emails per day.

The fee-based plans start at $25 per month (the Lite plan) allowing up to 100,000 emails to be sent, and the premium plan costs $65 per month allowing up to 1,000,000 emails to be sent.

You can learn more about the provider here.

best email marketing software for real estate

11 CRMs That Include Email Marketing Features

As already mentioned, the lines are blurring.

Coming to the end of this article, I don’t want you to miss some customer relationship management software that offers email marketing functionality.

So, these are providers that rather focus first on the customer management functionality and then also extended to email marketing.

I will give you a simple list to not make this article longer than it is already.

You can find further CRMs in this article of mine.

4 Email Marketing Done For Your Services

This article wouldn’t be complete if I wouldn’t also mention some email marketing services, where all the campaigns will be done for you.

These are the services to mention:

So, What’s the Best Real Estate Email Marketing Software? Conclusion & Results

Ending this article, I will present to you now the conclusion and the results.

Remember the section about the criteria for good email marketing software?

In terms of the “good” rating, all the presented platforms qualify and fulfill the criteria for it. So, if you would just throw a dart and pick one, you would be good to go.

However, according to my distribution of points in the decision grid table below two come out as winners that can qualify as best.

Email Marketing SoftwareMarketing AutomationMobile-Friendly Email Designs (Including Real Estate Templates)Performance AnalyticsA/B Testing CapabilitiesA Sound Opt-In and Opt-Out ProcessContact Management/ Segmentation OptionsDeliverabilityPersonalization CapabilitiesSecurity of User DataTotal
CleverReach109910101010101088
Sendinblue101010109101010988
GetReponse10109109101010987
AWeber10109109101010987
Campaign Monitor1010910910910986
Mailchimp1099109101010986
ActiveCampaign1099109101010986
Sendx10108109101010986
SendPulse10108109101010986
Constant Contact1010810910910985
MailerLite109910910910985
Benchmark One107810910910982
Mailify107810910610878
Net Atlantic's Strongview10681095910976
MailGet101070910910974

These are Clever Reach and Sendinblue.

Although both have the same number of points, I would declare Sendinblue as the winner, since it also includes CRM, SMS marketing, and chat marketing (not to be confused with chatbots) features.

Scaling up won’t also be a problem if you happen to grow your email list fast or already have a big one.

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