As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising.

I will provide a brief recap here.

Identifying your target audience and ideal clients is like choosing who to send birthday party invitations to. 

You want to ensure you send them to the right people who will enjoy your party and bring the most joy.

In real estate, your ‘party’ is the apartment, and the ‘birthday person’ is your business. 

You want tenants or buyers who will appreciate the property and bring the most value to your business.

Here are some key points to consider:



This includes age, gender, income, occupation, marital status, and family size. 

For example, suppose your apartment is a single-room loft in a busy city. 

In that case, your target audience might be young professionals (usually tenants). 

If it’s a 3-bedroom apartment in a quiet, suburban neighborhood, families might be your primary focus (can be buyers or tenants).



This involves your target audience’s lifestyles, behaviors, values, and personalities. 

Are they nature enthusiasts who value a nearby park? Or are they career-driven individuals who prefer a location close to commercial centers? 

Understanding these factors can help you appeal to the right people.


Geographic Location

Where does your ideal tenant or buyer currently live? 

Are they local residents, interstate movers, or perhaps international immigrants? 

Geography could also help inform your advertising channels and tactics.


Needs and Preferences

What are the specific needs of your ideal tenant or buyer in terms of housing? 

Do they require a pet-friendly place? 

Do they need a home office space? 

Do they prefer a furnished or unfurnished place? 

Identifying these needs can help you highlight the right features in your apartment advertising.


Online Behavior

Where does your ideal tenant spend their time online? Are they active on certain social media platforms? 

Do they use particular websites or apps for apartment hunting? 

Understanding their online behavior can help you reach them through the appropriate marketing channels.

Once you’ve gathered all this information, you can create a clear and comprehensive profile of your ‘Ideal Tenant.’ 

This individual or group becomes the primary focus of your advertising efforts.

By understanding them inside and out, you can:

  • Tailor your message.
  • Select the right advertising channels.
  • Offer them a property that feels like it’s been handpicked just for them.

Additionally, creating a customer journey, as discussed in my real estate content marketing strategy article, can be beneficial.

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher