by Tobias Schnellbacher | Oct 29, 2024 | Marketing Strategies
Today I may not surprise you just once, but twice. About ten days ago or so, I came across a slightly shocking piece of information. As you may know, I am also a bit of a fitness nerd, and I stay up-to-date with all things exercise and nutrition. What I found...
by Tobias Schnellbacher | Oct 15, 2024 | Marketing Strategies
There is something many biased sources (e.g., content marketing and SEO agencies) “forget” to tell you: Ranking content doesn’t bring in organic traffic forever. Yes, if that were true, it would be a great ROI long-term. And there were indeed...
by Tobias Schnellbacher | Sep 17, 2024 | Efficiency, Marketing Strategies
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It’s one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. ...
by Tobias Schnellbacher | Sep 3, 2024 | Content Marketing, Marketing Channels, Marketing Strategies, Social Media Marketing
In digital marketing, things can change pretty fast. That’s why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months...
by Tobias Schnellbacher | Feb 23, 2024 | Marketing Strategies, Paid Advertising, Strategies, Uncategorized
Traffic for apartment ads isn’t everything. Also, think about your ad’s conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment’s benefits with good sales copy. If you don’t know...
by Tobias Schnellbacher | Feb 12, 2024 | Marketing Channels, Marketing Strategies
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn’t much difference between the two approaches. Because...
