by Tobias Schnellbacher | Sep 17, 2024 | Efficiency, Marketing Strategies
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It’s one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. ...
by Tobias Schnellbacher | Sep 3, 2024 | Content Marketing, Marketing Channels, Marketing Strategies, Social Media Marketing
In digital marketing, things can change pretty fast. That’s why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months...
by Tobias Schnellbacher | Feb 23, 2024 | Marketing Strategies, Paid Advertising, Strategies, Uncategorized
Traffic for apartment ads isn’t everything. Also, think about your ad’s conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment’s benefits with good sales copy. If you don’t know...
by Tobias Schnellbacher | Feb 12, 2024 | Marketing Channels, Marketing Strategies
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn’t much difference between the two approaches. Because...
by Tobias Schnellbacher | Feb 11, 2024 | Marketing Strategies, Persuasion and Conversion, Strategies
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when...
by Tobias Schnellbacher | Feb 10, 2024 | Marketing Strategies, Targeting & Demographics
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send...
