by Tobias Schnellbacher | Feb 23, 2024 | Marketing Strategies, Paid Advertising, Strategies, Uncategorized
Traffic for apartment ads isn’t everything. Also, think about your ad’s conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment’s benefits with good sales copy. If you don’t know...
by Tobias Schnellbacher | Feb 12, 2024 | Marketing Channels, Marketing Strategies
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn’t much difference between the two approaches. Because...
by Tobias Schnellbacher | Feb 11, 2024 | Marketing Strategies, Persuasion and Conversion, Strategies
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when...
by Tobias Schnellbacher | Feb 10, 2024 | Marketing Strategies, Targeting & Demographics
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send...
by Tobias Schnellbacher | Feb 9, 2024 | Marketing Strategies, Strategies
Most articles on the subject don’t focus on the ‘best’ methods but rather on the various tactics available. They offer many methods and ideas for advertising but don’t identify the best way. To find the best way, we must first define the...
by Tobias Schnellbacher | Feb 2, 2024 | Marketing Strategies, Strategies
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let’s say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to...