by Tobias Schnellbacher | Sep 3, 2024 | Content Marketing, Marketing Channels, Marketing Strategies, Social Media Marketing
In digital marketing, things can change pretty fast. That’s why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months...
by Tobias Schnellbacher | Jun 23, 2023 | Lead Generation & Nurturing, Marketing Channels, Social Media Marketing
According to some, LinkedIn was and is considered the next big thing. Can it get as big as Facebook and other popular social networks? When you hear those predictions, you might wonder whether it is also worthwhile for real estate. LinkedIn is a social media...
by Tobias Schnellbacher | Jun 16, 2023 | Marketing Channels, Social Media Marketing
Maybe you have already heard of TikTok, and perhaps you have also heard of the new video format on YouTube called YouTube Shorts that aims to take on TikTok. But how to use them, and which of the two is better? And more importantly, which are more suitable for real...
by Tobias Schnellbacher | Dec 8, 2022 | Marketing Channels, Paid Advertising, Social Media Marketing
When looking for ways to generate real estate leads, you may have stumbled upon Snapchat as one of the newer social media platforms. While TikTok receives slightly more public attention, Snapchat is still alive. So, the next question you may have is if and...
by Tobias Schnellbacher | Sep 18, 2022 | Paid Advertising, Social Media Marketing, Strategies
This article will buck the trend about Facebook Ads for real estate. For a long time, I have been observing and reading all the great things about real estate leads from Facebook and how popular this platform is for real estate professionals. For the sake of...
by Tobias Schnellbacher | Apr 19, 2021 | Marketing Channels, Social Media Marketing
When reading about real estate marketing on social media, you might get the impression that it’s the end all be all. Many recommend a regular posting schedule and growing your audience organically, not considering the steady decline of organic reach most...