by Tobias Schnellbacher | Feb 23, 2024 | Marketing Strategies, Paid Advertising, Strategies, Uncategorized
Traffic for apartment ads isn’t everything. Also, think about your ad’s conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment’s benefits with good sales copy. If you don’t know...
by Tobias Schnellbacher | Feb 11, 2024 | Marketing Strategies, Persuasion and Conversion, Strategies
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when...
by Tobias Schnellbacher | Feb 9, 2024 | Marketing Strategies, Strategies
Most articles on the subject don’t focus on the ‘best’ methods but rather on the various tactics available. They offer many methods and ideas for advertising but don’t identify the best way. To find the best way, we must first define the...
by Tobias Schnellbacher | Feb 2, 2024 | Marketing Strategies, Strategies
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let’s say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to...
by Tobias Schnellbacher | Jan 23, 2024 | Lead Generation & Nurturing, Strategies
As you may have read in my article, there is always a risk when it comes to referrals. It’s the risk of becoming an “outcast” as the referee. The one referring always wants the potential reward weight more than the risk of becoming an...
by Tobias Schnellbacher | Jan 20, 2024 | Persuasion and Conversion, Strategies
So, why do people refer someone or something to others in the first place (including sellers and buyers)? It’s part of human psychology. This “something” is the social connection (source). What happens in this dynamic of social connection explains...
