So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It's one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. That...
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
There are 11 lead gen areas where you might leave money on the table at this very moment. And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads. If you use your real estate website to generate...
Did you know that the average lead conversion rates of real estate websites are actually pretty bad? For a few months now, I've been trying to find a likely reason for this. But how bad is the lead conversion rate on real estate websites? According to this source,...
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn't much difference between the two approaches. Because if you use...
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send birthday party...
Most articles on the subject don’t focus on the 'best' methods but rather on the various tactics available. They offer many methods and ideas for advertising but don't identify the best way. To find the best way, we must first define the criteria for “best.” My...
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let's say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to refer...