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Before you get into real estate lead gen tactics, there is a foundational step. It’s a crucial step that everyone else is missing. And when you get this step right, you create a ripple effect that makes every other piece fall into place, including your lead gen success.

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Salesforce Einstein GPT: Worth It for Real Estate Pros?

Salesforce Einstein GPT: Worth It for Real Estate Pros?

Ever tried having a chat with a robot about your real estate sales numbers? No, this isn't the start of a sci-fi movie or a joke at a tech conference.  It is something Salesforce Einstein GPT can do. Consider it the slightly nerdy friend who's always acing tests but...

Real Estate Investing with ChatGPT: 13 Use Cases

Real Estate Investing with ChatGPT: 13 Use Cases

Suppose you had a clone. It's a clone that can draft property descriptions while you negotiate deals and sip your morning latte.  Or it can analyze market trends while you focus on expanding your real estate investment portfolio. Using ChatGPT in your real estate...

How to Transform Your Real Estate Listings with ChatGPT 

How to Transform Your Real Estate Listings with ChatGPT 

Captivating property listing descriptions are about as rare as a three-dollar bill.  Now, imagine being a homebuyer, scrolling through an endless sea of 'cozy this' and 'charming that,' when suddenly, you encounter a listing that doesn't just detail the property - it...

The Definitive Apartment Advertising Guide

The Definitive Apartment Advertising Guide

So, you have an apartment for rent or sale but wonder how best to advertise it. There is a lot of cookie-cutter content out there giving great advice about existing different marketing tactics and throwing around many ideas. However, "the best way," which relates to...

SMS Real Estate Marketing (Ultimate Guide)

SMS Real Estate Marketing (Ultimate Guide)

Would you like to get to know a marketing channel with one of the highest conversion rates (35%) compared to others? I am referring to SMS real estate marketing. Some might hastily jump into it and forget the existing regulations and standards. To get the most out of...