by Tobias Schnellbacher | Sep 3, 2024 | Content Marketing, Marketing Channels, Marketing Strategies, Social Media Marketing
In digital marketing, things can change pretty fast. That’s why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months...
by Tobias Schnellbacher | Feb 12, 2024 | Marketing Channels, Marketing Strategies
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn’t much difference between the two approaches. Because...
by Tobias Schnellbacher | Sep 18, 2023 | Marketing Channels, Real Estate SEO
Have you ever wondered how some real estate moguls magically pop up whenever you Google property investment queries? No, they haven’t bribed Google or stumbled upon Aladdin’s lamp. Their secret weapon? Well, it’s called SEO. And on some...
by Tobias Schnellbacher | Jun 30, 2023 | Marketing Channels, Real Estate SEO
Maybe your real estate website is a rough “SEO diamond,” and you are unaware of this. And you could well be just one prioritized optimization away from floods of organic Google traffic…Who knows !? To find that out, you want to make your digital...
by Tobias Schnellbacher | Jun 23, 2023 | Lead Generation & Nurturing, Marketing Channels, Social Media Marketing
According to some, LinkedIn was and is considered the next big thing. Can it get as big as Facebook and other popular social networks? When you hear those predictions, you might wonder whether it is also worthwhile for real estate. LinkedIn is a social media...
by Tobias Schnellbacher | Jun 19, 2023 | Marketing Channels, SMS Marketing
Would you like to get to know a marketing channel with one of the highest conversion rates (35%) compared to others? I am referring to SMS real estate marketing. Some might hastily jump into it and forget the existing regulations and standards. To get the most out of...
