Marketing Strategies
The Surprising Link Between Weight Loss Struggles and Real Estate Lead Gen Success
Today I may not surprise you just once, but twice. About ten days ago or so, I came across a slightly shocking piece of information. As you may know, I am also a bit of a fitness nerd, and I stay up-to-date with all things exercise and nutrition. What I found was...
Performance Risks of “Marketing ROI Black Boxes” for Real Estate and other Industries
There is something many biased sources (e.g., content marketing and SEO agencies) “forget” to tell you: Ranking content doesn’t bring in organic traffic forever. Yes, if that were true, it would be a great ROI long-term. And there were indeed times when never having...
What a Worn-Out Flight Attendant Has to Do with Your Real Estate Lead Gen ROI
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It's one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. That...
Betting Everything on Organic YouTube Traffic? Brace Yourself for Impact
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
How to Manage Your Apartment Advertising Campaign
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
Finding Marketing Channels for Apartment Advertising
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn't much difference between the two approaches. Because if you use...