Marketing Strategies
How to Craft the Right Messaging for Apartment Advertising
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...
How to Identify Your Ideal Clients for Apartment Advertising
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send birthday party...
How to Plan an Apartment Advertising Strategy
Most articles on the subject don’t focus on the 'best' methods but rather on the various tactics available. They offer many methods and ideas for advertising but don't identify the best way. To find the best way, we must first define the criteria for “best.” My...
How Do Realtor Referrals Work?
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let's say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to refer...
13 Performance-Based Real Estate Referral Statistics
I conducted research to find performance-based statistics about real estate referral marketing. Yet, the ones I found are from industries other than real estate. Still, you can apply the information almost 1:1 to the real estate industry. Why? The psychological...
The 5 Most Profitable Real Estate Niches in 2024
You may want to read first my article about what makes a real estate niche profitable. So you'll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...