Marketing Strategies
13 Performance-Based Real Estate Referral Statistics
I conducted research to find performance-based statistics about real estate referral marketing. Yet, the ones I found are from industries other than real estate. Still, you can apply the information almost 1:1 to the real estate industry. Why? The psychological...
The 5 Most Profitable Real Estate Niches in 2024
You may want to read first my article about what makes a real estate niche profitable. So you'll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...
73 Real Estate Niche Ideas and Beyond
Each real niche has different target audiences with different needs. Based on these, you often need to use the most suitable communication approach to reach them. The real estate niche you want to approach also depends on the type of real estate professional you are....
8 Upsides and 3 Downsides of Targeting a Real Estate Niche
It's essential to consider targeting a real estate niche. Why? Selecting and targeting one informs many aspects of your real estate business. And it ultimately affects your lead gen success rate. However, it has its upsides and downsides: [table id=122...
How You Can Benefit from Real Estate Guerrilla Marketing
Guerrilla marketing is often overlooked in the real estate industry, and many think that only more prominent brands can do it. This is understandable because the campaigns that get large media coverage often look pretty elaborate. But guerrilla marketing is also an...
These 26 Real Estate Marketing Books Can Give You an Edge
There is no doubt that books can give you inspiration and new ideas; the same is true regarding real estate marketing. This article will give you an overview of 26 real estate marketing books that can give you an edge in your real estate business. I classified them...