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You may want to read first my article about what makes a real estate niche profitable.

So you’ll better understand when I dive into the 5 most profitable real estate niches in 2024.

To recap, it depends on these factors:

  • Your individual abilities to develop the particular real estate niche

  • Your ability to overcome barriers to entry that competitors couldn’t

I don’t know how you fair in the above two. That’s an individual assessment you may need to make.

That’s why I can only use the remaining factors to identify the 5 likely most profitable real estate niches in 2024:

  • Underserved or new real estate market segments

  • Competition

  • Room for growth

I can analyze these by researching the data.

 

Research Metrics to Find the Most Profitable Real Estate Niches

What research metrics can we use for the above three?

You can use Google Ads Keyword Planner to check the high bids placed on the main keyword for a real estate niche. 

If so, then there are market participants that serve the market. If not, it’s underserved. 

This also goes hand in hand with the existing competition.

A very high cost per click can also indicate high competition.

Room for growth can also be determined when looking at Google Trends. 

You can check how the overall real estate niche has been trending over the last few years. 

We can assume a reasonable likelihood for growth for at least a sideward and, even better, an upward trend.

Therefore, I only included the existing real estate niches with some data on Google Adwords and Google Trends in the following tables.

I allocated 10 points to the real estate niches with an upward trend, 5 points for a sideward trend, and 1 point for a downward trend over the last five years. 

It’s to better quantify it and calculate which could be the most profitable.

I multiplied the cost per click as a nominal number from Google Ads with the points I allocated for Google Trends to get the total points for each.

What does the “-” mean in some rows?

There was not enough data to show.

I sometimes had to change the main keyword a bit for the keywords I used to get the search intent right for market participants.

For instance, using the real estate niche “lakefront” as a keyword can mean many things to the searcher. 

To get the search intent more in a real estate market context, I had to change it to “lakefront properties.” 

 

The Results

What were the results of my analysis?

“Shared space rentals” is the most profitable real estate niche in 2024, according to the score of 85.08.

Below, you will find the complete order. I picked the winner with the highest score in each real estate niche category.

  • Shared space rentals: 85.05

  • Military/real estate for military: 69.13

  • Walkable neighborhoods: 60.54

  • Private lenders: 59.84

  • Parking lots and garages: 52.61

I’ll leave you with all the tables I created for the different real estate niche categories and their corresponding scores.

By Property TypeGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Parking lots & Garagesparking lots and garages$10,52552,61
Healthy Homeshealthy homes$6,62533,10
Commercial real estate - Officecommercial real estate office$5,39526,96
Commercial real estate - Medicalcommercial real estate medical$5,17525,87
Commercial Real Estate - Industrialcommercial real estate industrial$4,34521,68
Pre-Construction homespre-construction homes$4,18520,92
Commercial real estate - Retailcommercial real estate retail$3,93519,67
Green homesgreen homes$3,89519,46
Single family housessingle family houses$2,57512,83
Luxury homesluxury homes$2,50512,50
Large apartment Bbuildingslarge apartment buildings$2,34511,68
Small apartment buildingssmall apartment complex$1,9559,73
Hotelshotels for sale$1,6458,21
Mobile homes on landmobile homes on land$1,3656,79
Motelsmotels for sale$1,2055,98
Mobile home parksmobile home parks$5,3915,39
Landland for sale$0,8954,46
Farms & Ranchesfarms and ranches$0,5752,83
Condos & Townhomescondos and townhomes$1,8911,89
Tiny housestiny houses$1,2911,29
Duplexes/Triplexes/Quadsduplexes$1,1811,18
Commercial real estate - Self storagecommercial real estate self storage$0,0050,00
Commercial real estate - Sports and Entertainmentcommercial real estate sports and entertainment---
Victorian conversionvictorian conversion---

By ContractGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Private Lenderprivate lenders$11,97559,84
Loan & Equity crowdfundingloan crowdfunding$10,41552,07
REITs (Real estate investment trusts)reits$7,00535,00
Mortgage notesmortgage notes for sale$6,53532,66
Mineral, Air, and Other property rightsproperty rights for sale---
Syndication/Private partnershipprivate partnership for sale---

By Demographic/ Life SituationGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Militaryreal estate for military$13,83569,13
Newlyweds /Millennialsmillennial real estate$10,23551,14
First-time home buyers/ Millennialsreal estate for first time home buyers$10,03550,16
55+/ Baby boomerssenior homes for sale$3,14515,71
Singlesreal estate for singles---
Hispanicsreal estate latino---

By GeographyGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Walkable neighborhoodswalkable communities/ walkable neighborhoods$6,051060,54
Metropolitan areasmetropolitan real estate$4,68523,42
Golf course propertiesgolf course properties$2,00510,00
Ocean front propertiesocean front properties$1,7958,97
Overseas retirementoverseas retirement$1,4157,07
Resort & vacation homesvacation homes for sale$2,5712,57
Gentrifying neighborhoodsgentrifying neighborhoods$2,1812,18
Lake frontlake front properties$1,3011,30
Homes that face easteast facing house---
Properties with great viewshouses with great views for sale$1,20--
School district, Neighborhoods, & Amenitiesproperties near schools---

By NeedGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Shared space rentalsshared office space for rent$17,01585,05
Assisted livingassisted living properties$10,16550,82
Workforce housingworkforce housing$2,801028,04
Long-term rentalslong term rentals$2,761027,61
Pet-friendly rentalspet-friendly rentals$3,30516,52
Airbnb (Short-Term rentals)short term rentals$2,76513,80
Vacation rentalsvacation rentals$8,0118,01
Section 8/Government Assistancesection 8 homes$1,2956,47
Student rentals (international students)student rentals$1,0955,43
Turnkey rentalsturnkey rentals$4,4614,46
Rent-to-Own and Seller financingrent to own$2,9812,98
Special needs groupsspecial needs properties---
Supported livingsupported living properties---

By Seller SituationGoogle Ads Main Keywords for the Real Estate NicheGoogle Ads CPC for the Main Keyword for High PositionsGoogle Trends Trend (last 5 years)Total Score
Fire or water damagewater damage homes$83,995419,95
Teardown/Rebuildteardown house$10,6210106,20
Divorcescourt ordered sale of house in divorce$20,825104,08
FSBOsfsbos$9,98549,89
Estates/Probateprobate homes$6,21531,03
Bankruptcybankruptcy properties$2,88514,40
Bank owned/REOsreos$2,60512,99
Tax delinquenciestax delinquent homes$1,7258,59
Short Sales/ PreForeclosurespre foreclosures$2,9612,96
Foreclosuresforeclosures$2,6512,65
Fixer uppers & Properties with structural issuesfixer uppers$1,5211,52
Burned out landlordsburned out landlords---
Code violationshousing code violations list---


This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.


Tobias Schnellbacher