As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send birthday party...
Most articles on the subject don’t focus on the 'best' methods but rather on the various tactics available. They offer many methods and ideas for advertising but don't identify the best way. To find the best way, we must first define the criteria for “best.” My...
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let's say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to refer...
As you may have read in my article, there is always a risk when it comes to referrals. It’s the risk of becoming an “outcast” as the referee. The one referring always wants the potential reward weight more than the risk of becoming an “outcast.” So, practical tips to...
So, why do people refer someone or something to others in the first place (including sellers and buyers)? It's part of human psychology. This “something” is the social connection (source). What happens in this dynamic of social connection explains a lot about...
I conducted research to find performance-based statistics about real estate referral marketing. Yet, the ones I found are from industries other than real estate. Still, you can apply the information almost 1:1 to the real estate industry. Why? The psychological...
Real estate referrals are part of general referral marketing. Wikipedia's definition of referral marketing is the following: “Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends,...
You may want to read first my article about what makes a real estate niche profitable. So you'll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...
Someone telling you there are free ways to get real estate leads either isn’t honest or hasn’t thought it through yet. Why? When we dive deeper into what "free" means, we can see it's not as straightforward as it might seem at first glance. Time Investment The most...
Let’s first look at how Investopedia defines "profitable.” “While profit is an absolute amount, profitability is a relative one. It is the metric used to determine the scope of a company’s profit in relation to the size of the business. Profitability is a measurement...