by Tobias Schnellbacher | Jan 19, 2024 | Efficiency, Marketing Strategies
I conducted research to find performance-based statistics about real estate referral marketing. Yet, the ones I found are from industries other than real estate. Still, you can apply the information almost 1:1 to the real estate industry. Why? The psychological...
by Tobias Schnellbacher | Jan 18, 2024 | Marketing Strategies, Trends & Market Analysis
You may want to read first my article about what makes a real estate niche profitable. So you’ll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...
by Tobias Schnellbacher | Jan 4, 2024 | Marketing Strategies, Strategies, Targeting & Demographics
Each real niche has different target audiences with different needs. Based on these, you often need to use the most suitable communication approach to reach them. The real estate niche you want to approach also depends on the type of real estate professional you...
by Tobias Schnellbacher | Dec 29, 2023 | Marketing Strategies, Starter Articles, Strategies
It’s essential to consider targeting a real estate niche. Why? Selecting and targeting one informs many aspects of your real estate business. And it ultimately affects your lead gen success rate. However, it has its upsides and downsides: Upsides of Targeting a...
by Tobias Schnellbacher | Oct 12, 2020 | Marketing Strategies, Strategies
Guerrilla marketing is often overlooked in the real estate industry, and many think that only more prominent brands can do it. This is understandable because the campaigns that get large media coverage often look pretty elaborate. But guerrilla marketing is also...
by Tobias Schnellbacher | Oct 5, 2020 | Marketing Strategies, Strategies, Uncategorized
There is no doubt that books can give you inspiration and new ideas; the same is true regarding real estate marketing. This article will give you an overview of 26 real estate marketing books that can give you an edge in your real estate business. I classified...