Everyone and their mother recommends using your website to collect emails, so that you can hopefully convert those email leads in a paying customer later on.

It’s actually a good and sound recommendation.

By building your email list, you are building an asset that is your own.

The only thing you need to take into consideration is the email open rate.

According to GetResponse and this report, the email open rates from January to June 2019 were at 19%.

But do you know what gets more than 4 times that? Real estate text marketing with chatbots, and particularly, Facebook Chats.

In this context you may wonder if there is any chatbot for the real estate industry.

There is no specific chatbot for the real estate industry. However, there are many different providers that allow you to tailor their chatbot solutions to your individual real estate marketing needs.

In this article we will get a bit deeper into  what a real estate facebook chatbot can do for your real estate text marketing to generate more real estate leads.

A Selection of Products Mentioned

Chatbots for the Real Estate Industry – Pros

If we believe the statistics of this website more than 90% of text messages are opened and read within three minutes.

That’s another advantage such as the above mentioned higher open rates.

Why is that?

Well, when you leave your house next time, look around and observe the armies of people with future neck problems about to happen because they only look at their devices and not to the person next to them or at their surroundings.

Also, most smartphones have notifications activated by default.

So, unless they don’t deactivate notifications for all apps, people get notified when they received a message.

So chats are real-time and a more advanced form of text messages.

And if you don’t want to be clinging to your phone or chat software 24/7, a real estate Facebook chatbot can help to automate the real estate text marketing process for you, so you don’t go crazy.

And you could go crazy trying to fulfill expectations if you want to serve potential customers well when they are expecting a response to their questions almost instantly.

So, all types of real estate pros, be it investors, realtors, developers, etc. are basically expected to be reachable 24/7.

But how would you be able to do that by yourself?

What if you are on a call to discuss an important deal with a partner wholesaler or you are on a showing?

Well, you could have staff dedicated 24/7 to the communication needs of potential customers. But this can become costly.

To be able to respond on time, chatbots can come in handy because they can mimic almost all types of communication scenarios. Additionally, they help you to scale.

If you have just a handful of customers texting you, you might still be able to handle it somewhat alone, but what happens when 10 people text you at the same time, while you are in the car driving to a property?

If you can handle a situation like this, you should rather apply for a job as an air traffic controller, they have less stress.

So, What’s a Chatbot?

Do you remember the phone answering systems where you hear something like “For English please press 1. For Spanish please press 2. If you want to speak with a sales representative, please press 3”?

Well, they still exist.

A chatbot does something similar, it’s just a better version of an answering system.

It’s basically an automated text messaging answering system.

Don’t worry if someone wants to talk to a human, you can configure a chatbot in a way that it can connect the potential customer to a human representative.

You can program almost any communication or sales scenario with a chatbot, but usually it’s programmed to answer basic questions (e.g. FAQs.) to prequalify or segment a new lead.

Depending on how the lead is segmented, it can direct the person to a certain website or even forward the lead to a real human.

Chatbots usually use the application programming interface (API) of chat applications such as:

According to Statista 2018, the Facebook Messenger beats them all with 103.55 million unique users per month in the U.S. alone.

According to Statista, in the year 2019, there were even 130 million users.

Due to such high user numbers for the Messenger, there is a good reason for focusing on facebook chatbots for your real estate business.

Is There Any Chatbot for the Real Estate Industry

Why Do People Prefer Texting?

In comparison to calling or emailing, it’s not intrusive.

I myself could see when this switch happened a few years ago. I promoted a commercial property I am co-owner of and in the beginning, more people were still calling, but then they began to contact me more via the WhatsApp Messenger.

I think it also has to do with more and more people using their smartphones on which they have faster access to the messenger which they are using all the time, and they just don’t want to talk that much over the phone anymore.

Other reasons this article found are: 

  • Customers are busier
  • Customers don’t want to wait anymore
  • It’s just a quick question
  • People being always on the go
  • No wish to talk

Why a Facebook Chatbot for Real Estate?

As already mentioned, you can systemize and automate your communication via messengers (e.g. the Facebook Messenger) via a Chatbot and establish a relationship with a new contact.

You also get access to a person’s phone.

It is already quite difficult to get a valuable email address from a person, and even more so to get a phone number.

However, with a Facebook Messenger Bot, you can get even both, and the email you get from there is even more valuable because it’s not some kind of trash email people use when they opt-in to some newsletter.

This is their email and phone number they are registered with on Facebook.

Besides that, considering a real estate text marketing campaign with a Facebook messenger bot might also get your costs per click down, since it’s still not used as much as the other campaign objectives on the Facebook Ads Manager.

And as you might know, the more crowded and more in demand a marketing platform is, the higher the costs per click can turn out to be.

The Real Estate Chatbot Marketing Strategy With Facebook 

As already mentioned in my facebook marketing strategy guide for real estate, you can start a messenger campaign by using the campaign objective “Messages” in the Facebook Ads Manager.

Instead of sending visitors to a Facebook lead form or your landing page, you can send them to the Facebook Messenger, which is hopefully connected to a chatbot such as one from the list below.

Once they clicked on the chat button, they are your subscribers and you can have your chatbot communicate with them instantly about all kinds of offers you provide.

The real estate Facebook chatbot could then:

  • Ask them which kind of property they are looking for and suggest the right ones to them
  • Schedule a phone call to discuss their buying or selling plans
  • Schedule a showing of a property
  • Make a valuation of their property and then promote what you have to offer
  • Ask them for their email and phone number (this part is quite important because of the new Facebook Policies)

Great, now you can use the chatbot like an email marketing program and send leads promotional stuff on a regular basis. Unfortunately, very soon you will not be able to do that anymore.

From March 2020 onwards, this new Facebook policy will be put in place, which only allows you to engage in promotional communication with your leads within 24 hours after they have subscribed to your chatbot.

If you want to contact them after that 24 hours window about your offers, you would have to start another messenger campaign targeting your messenger subscribers with sponsored messages.

What Can You Do About It?

You can try to get all the promotional material out within the first 24 hours of the first contact with your messenger bot. This could overwhelm your leads if you overdo it.

The better approach is to collect quite early already their email address and/or their phone numbers so they enter in your e-mail marketing funnel.

The Facebook Messenger allows asking for this kind of information in a very easy manner and users can submit their email and phone just by clicking on a button, no form has to be filled out manually.

Don’t Worry, You Don’t Have to Program a Real Estate Chatbot Yourself

Now, you might have thought that you will need to lock yourself up in the basement together with some techy nerds and get some lines of code going to access the Facebook Messenger API.

Worry not, there are already several Facebook Messenger Bot builders out there that make it very easy to program an automated chat sequence for your messenger communication and tailor it to your real estate marketing needs.

Here is a list of the 18 most well-known ones:


Is There Any Chatbot for the Real Estate Industry

Get to Know The 15 Best Chatbots for Facebook Messenger

So, by now, you might be quite motivated to start building your own chatbot for your real estate business.

But where to begin?

To answer you this question, I collected 15 best chatbots for Facebook messenger for you, so you can make the best choice on your own.

To differentiate from other articles you can find on this topic, I selected only chat bot builders that are suitable for real estate businesses, where no coding skills are necessary.

Additionally, there are also providers out there that offer builders focused on the e-commerce, entertainment or gaming industries (not relevant to the real estate industry).

Let’s get right into it.

15 Best Chatbots for Facebook Messenger to Consider for Your Real Estate Text Marketing 


According to founder Larry Kim, this chatbot builder was created “because customer communication via messaging is 10x more engaging than regular email.”

That goes well with what I’ve already analyzed in the earlier.

It was created in 2017 with a focus on the Facebook Messenger, and has great usability with no additional coding necessary.

Some of the features are:

  • Chat blasting
  • Comment guard
  • A wizard for easily creating click-to-messenger ads

There is also a paid pro version providing further features, such as scheduling, drip campaigns and analytics.

Check it out here


Chatteron offers 20 pre-built and customizable chatbots for facebook messenger.

What makes this one unique is the option to monetize your chatbots by adding contextual advertising from Radbot’s Advertising API.

This might not necessarily be suitable for a real estate business and could potentially decrease your conversion rate.

There are three pricing groups, that charge per message:

  • For Startups: Free, but limited to 15,000 messages per month
  • For Businesses: $0.0010 per message with unlimited messages per month.
  • For Enterprises: Negotiable price and custom development by a team of experts and 24/7 support

Check it out here.


This one is designed for non-technical users and comes with pre-built templates suitable for organizations such as travel agencies, restaurants and hospitals.

It also enables you to save users’ responses to a form that can be exported to a CSV file through the web interface.

But the interface lacks a bit of usability, as some parts of the bot are hidden behind different menus. This makes the creation of a bot a bit challenging.

With the free plan comes one chatbot for 100 users.

At $50 per month, you can get a self-service plan and at $300 monthly, a fully managed service is offered.

Check it out here.


Chatfuel is also a self-service chatbot builder for non-technical users, so again no coding skills are needed.

There are plenty of features and new ones are constantly being added.

On one hand, this is good but it can be a bit overwhelming to keep track of the interaction flow.

The free version is limited to 1,000 subscribers and has a non-removable logo.

The pro version of this bot builder starts at $15 per month, enabling you to use it for an unlimited number of subscribers and all features.

If you need a dedicated Account Manager to help you build your bot, you might need to choose the premium version for $300 per month.

Check it out here.


This is one of my favorites because it has an easy drag-and-drop interface and its overall usability is nice.

You can also send preview messages to yourself and connect with different email marketing providers, such as Mailchimp, Mailerlite, AWeber, Moosend and more.

Another connection possibility is automatically exporting new subscribers to Google Sheets. This can all be done with Zapier or Integromat.

The downside is that there are some glitches and crashes.

With the free plan, you get unlimited broadcasts and Facebook comment tools, but, again, you will have to tolerate the ManyChat branding.

If you don’t want the logo, you might want to go with the pro plan that starts at $10 per month per Facebook Page.

The pro plan also increases the features you can use with it, such as A/B testing or unlimited growth tools, and more.

Check it out here.


Flow XO

This bot builder not only works with Facebook Messenger, but also with Slack, SMS, Twilio and Telegram.

And with the visual builder, you get a good overview of your flows.

The downside is that you need a webhook or some other trigger to start broadcasting.

With the free plan, you get five bots or active flows and a maximum of 500 interactions.

If you want more bots, you need to pay $15 per month, from which you get 15 bots and up to 5,000 interactions.

This will also give you priority support and the option to download users’ data.

Check it out here.


Conversable is an AI chatbot platform that provides enterprise-class SAAs services, helping you build the bot.

It is used by many Fortune 500 companies, such as Pizza Hut, Dunkin Donuts, Whole Foods and more.

It not only helps create automated text and voice messages on Facebook Messenger, but also for Twitter, Alexa and other platforms.

It doesn’t have self-service plans, so no standard rates could be found. The price is negotiable.

Check it out here.

It’s Alive

It’s Alive 2.0 was released in 2019 and focuses exclusively on chatbots for the Facebook Messenger.

You can easily build conversations, broadcast messages and refer the conversation to a human operator.

You can also categorize the different recipes and schedule your broadcasts with it.

Fixing bugs is not very easy, since there are no proper failure message.

It’s Alive provides for pricing plans:

  • The free plan with one chatbot and up to 1,000 monthly messages
  • The rest of the plans are from $19 per month, which allows you to remove their logo, and get full analytics and key performance indicators.

Check it out here.


This Facebook Messenger bot builder is ideally suitable for business and also works with apps such as KIK and Telegram.

It specializes in sales, support and marketing conversations and has an easy drag-and-drop interface like ManyChat.

Some of the features are:

  • Advanced analytics
  • Internationalization
  • Audited security practices

The downside is the lack of sufficient tutorial videos and self-learning material.

Unfortunately, it doesn’t provide a fixed pricing plan, since it’s only provided to enterprises. So, you might need to negotiate an individual price.

Check it out here.


With this bot builder, no coding skills are necessary and it supports Facebook Messenger, Slack, Telegram, KIK and several others.

A special feature of Engaty is that it supports machine learning and NLP.

It has great usability with a nice and intuitive interface for non-coders. You can also export or import the dialog file.

It also provides comprehensive analytical and statistical data.

One of the downsides is the lack of tutorial and self-learning materials.

With the free plan, you get two bots and 1,000 interactions per month. If you need all the features, you would need to buy the $19 per month plan, which enables you to copy the whole bot, voice-to-text recognition and human takeover.

Check it out here.


Besides the Facebook Messenger, this bot builder also supports Smooth, Slack, Nexmo and platforms such as Stripe, Salesforce and Paypal.

The downside is the complex interface that makes the bot building kind of a hassle and it will take some time to master all the features.

Check it out here.


BotMock has another drag-and-drop interface, similar to ManyChat’s, which is easy to use. With the browser-based emulator, you also get the ability to test your conversational flows.

Besides Facebook Messenger, the platform also supports and integrates with Apple Business Chat, Slack, WhatsApp and others.

It offers a free trial for 15 days and the basic plan starts at $14.99 per month (yearly payment), including unlimited projects, five journeys per project, project templates and a developer handoff.

If you need more usability testing, one month of project revision history and want to remove the branding, you need to choose the advanced plan for $24.99 (paid yearly in advance).

The enterprise plan that provides you with even more features is negotiable, so no fixed price plan is available.

Check it out here.


This messenger bot builder is more focused on making the bot appear as if a person is speaking thanks to its artificial intelligence.

By giving it a script, it can create a branched dialog and use the context of the current conversation to communicate with the other person as a human.

It also supports Telegram, Whatsapp and others.

The free plan provides 1,500 minutes and 5,000 messages per month. For the basic plan, you pay $0.005 per message or request and the premium version costs $245 per month with all the support you might need.

Check it out here.


SnatchBot has one of the most generous free plans out there and the following features:

  • Bot templates and bot directories that can be modified to your needs
  • NLP that can differentiate between entities and intents and perform actions the right way
  • Multiple plugins that can be added to integrate with software such as Google Calendar, Giphy, Weather Bot, eBay, Calendly (especially helpful for call scheduling)
    Premium support for the pro version

Regarding pricing, you get access to all features, but would have to tolerate the branding.

Only with the premium version do you get their support service and the ability to remove the logo.

It starts at $30 per month for 10,000 monthly messages, then $79 per month for 25,000 messages.

Check it out here.


This bot builder also offers drag-and-drop functionality to easily create messenger bots, so no coding skills are needed.

It provides several templates you can use to edit and customize according to your needs.

Tars has built its platform with lead generation in mind.

Unfortunately, the downside is that there is no free version and much higher price points than other bot building platforms I’ve shown so far in this article.

The professional version starts at $99 per month and includes five chatbots and 1,000 chats per month.

The business version has a price of $499 per month and includes 10 chatbots and 5,000 chats per month.

Check it out here.


If you find the idea of a completely automatic non-human bot unappealing, there is Helpsquad.

This is not a real bot, but a chat messenger service with real humans behind it. It provides trained, professional operators to run the chat for you.

It’s basically an online reception, looking after your website visitors.

You can use a shared knowledge base of your frequently asked questions, so the operators are able to answer queries and give information to visitors.

They can also invite visitors to chat and then pass them to you as a warm lead.

This “human bot” service in its basic version is slightly cheaper than the bot builder Tars. It costs $95 per month and offers a free 14-day trial.

Check it out here.

Great Examples of How Other Companies Use Chatbots for Facebook Messenger

To end this article, I would like to give you 4 use cases of how other companies use their chatbots for the facebook messenger.

Pizza Hut

This is a bot they created to take orders.

The international franchise started this bot in July 2016 and it enables customers to order/reorder favorite or saved orders from any U.S. location by chatting directly with the Pizza Hut account on Facebook or Twitter. 


Staying with pizza, you can browse through the store with this bot and find products and recipes for an upcoming meal.

This in itself is not rather special, but how they announced it was special, as it was released on Super Bowl Sunday, when a lot of people were ordering pizzas.


You might know Skyscanner for finding flights and making bookings.

Their bot helps you search flights and gives you the ability to type a destination, departure airport and dates to search for flights before providing you a link where you can complete the booking for your trip.


Claire built a bot for business travel. It is AI powered and helps you book policy-compliant travel in just minutes.

How Much Bot

This is the last example and is, in my opinion, a great inspiration for real estate lead generation use cases.

It is a quick video course that teaches you how to create an automated quoting bot to get more clients.

Think in terms of real estate, where an education-based bot for lead generation could also be applied.

Basically, all the content ideas for real estate I described in this article could be converted into bots.


Is There Any Chatbot for the Real Estate Industry

When you click “Get Started!” a gallery with all six lessons is shown to you.

Is There Any Chatbot for the Real Estate Industry

By clicking on “Watch Video,” Facebook video opens in a new tab where you can watch it.

Is There Any Chatbot for the Real Estate Industry

But that’s not all.

It qualifies you as a lead for the company BotPartners, should you decide that you need help building a bot.

After three “bot questions,” you are qualified as a lead.

Is There Any Chatbot for the Real Estate Industry

The formula for this bot sequence is basically: deliver value and show your expertise, then capture interested leads’ contact information so that you can follow up later.

Well, that’s it for today.

Hopefully you find the right chatbot for you and got enough inspiration to build your own bot sequence for your real estate business.

Let me know if you have any questions, and don’t forget to share this article if you enjoyed it.