“Facebook Ads don’t work for real estate. Yes, Facebook ads do work for real estate marketing.”

Both opinions are valid, and there is a debate between different real estate professionals whether one of the two opinions is correct.

When I was researching this article, I came across exciting forum posts discussing this exact topic.

I could read mixed opinions such as:

“I’m suspicious that Facebook ads might be a better way to generate motivated sellers, rather than cold calling, though.”

“FB is great for seller leads – but the knock on them is that they generally aren’t all that motivated. I’ve only had a handful of them, but they were all in the ‘would like to sell’ segment vs ‘really need to sell.’”

“One nugget that I’d recommend is using Facebook ads for retargeting. Based on the audience that you set up in Facebook, you can retarget visitors that hit your site from different marketing channels and stay in front of them using different placements (desktop, mobile, Instagram etc.).”

“So many people send them to websites that don’t perform well (especially on mobile for Facebook… since over 80% of those leads tend to be from cell phone devices… and most people’s websites are really bad on mobile… even if they’re ‘responsive’ most aren’t setup to convert well on mobile phones). Or tons of people just launch ads and don’t dial them in well… and end up thinking, “Facebook ads don’t work,” etc. But our data shows a consistent growing trend in seller leads from Facebook across our platform and as Facebook improves their data and targeting more and more… the ability to generate great leads at CPL (cost per lead) that make sense keeps getting better.”

So, for some real estate professionals, it’s working, and for many, it’s not working.

They are losing money with their real estate Facebook marketing strategy.

And, as always in online marketing, whether a particular campaign is successful or not depends on how well you are carrying out the power triangle traffic, conversion, and economics/offer.

My whole Facebook Marketing Strategy Guide for real estate will hopefully help you increase your chances of having a profitable campaign and generate more leads with Facebook ads.

The first part of my guide is about marketing angles and why they are so crucial for your overall real estate Facebook marketing strategy.

By the way, marketing angles are not only relevant for Facebook marketing, as you will be reading in other articles of mine.

But first, let’s have a brief look at why you should use Facebook ads in the first place.

Products Mentioned

Why Facebook Ads in the First Place?

There is no other online advertising platform that offers that many diverse and deep targeting options with that many users.

So, suppose you know your target customers well enough. In that case, you can find the right angles (discussed today) and thus can reach them very efficiently.

Broadly speaking, Facebook can target your potential customers in three ways:

  • Interests
  • Behaviors (e.g., people ready to move or to buy a home)
  • Demographics (e.g., kids or no kids, age, job title, different generations, own or rent a current home, etc.)

You can zero in even further like a sniper by segmenting into different geographic areas (e.g., by state, city, zip, code, the radius of a specific point on the map, etc.) and then, of course, by different ad placements.

Again, it all depends on how good your market intelligence about your potential customers is.

Since most real estate pros are somewhat focused on different geographic areas, the Facebook ads platform’s targeting options come in handy.

What’s a Marketing Angle and Why is it Important for Your Real Estate Facebook Marketing Strategy?

Not promoting with an angle is basically shooting blindfolded into the dark.

It’s thinking that just an attractive landing page and a good traffic source will be enough.

So, the aim of an angle is to promote your real estate offer uniquely and clearly, so that it makes your potential customers engage.

An angle is a frame or the overarching “story” you use when promoting your offer.

If a real estate developer only runs a campaign with the message that their “buildings are nice,” the success rate of this campaign is unlikely to be satisfactory.

The better approach would be to focus on something their audience can identify with and care about.

Examples could be:

  • Our buildings save 50 percent of energy costs compared to the national average
  • We only build in walkable neighborhoods

It also gets easier to write ad copy and copy for your landing pages if you have found your angle. Because you increase the chances for a higher conversion rate.

It becomes thecompass that gives you the direction of communicating to your potential customers with your creatives.

Additionally, it helps you differentiate yourself from competing offers in the same market niche.

So, how do you create an angle? Let’s jump to the next section.

How To Find Your Angle

It is unlikely that you have the freedom to choose your niche in the real estate industry.

You might already be focused on a particular area, such as selling or buying a specific type of property in a specific geographic region, developing a specific real estate project, or offering services for a particular demographic or niche.

But for the sake of complete information, the first steps to finding your angle, should you have the freedom to choose your niche, would look like this:

  1. Choose your real estate niche
  2. Decide/ Research the demographic
  3. Brainstorm ideas
  4. Choose the right real estate offer
  5. Create creatives accordingly
  6. Test/Optimize your Facebook campaign

Process 2 will be more likely since you can’t choose your niche and work the steps somewhat backward. It looks like this:

  1. Choose your real estate offer (e.g., selling duplex houses, buying distressed properties)
  2. Decide/ Research the demographic
  3. Brainstorm ideas
  4. Create creatives accordingly
  5. Test/Optimize your Facebook campaign

Let’s take a closer look at the second process.

 

Choose your real estate offer.

This one should be self-explanatory. I am sure you know what you are offering. But sometimes, it can be helpful to make yourself aware of what you are actually offering.

As an investor you might buy distressed properties, but what you are actually offering if we talk about tangible benefits, is giving sellers peace of mind.

So, you are selling peace of mind.

 

Decide/ Research the Demographic

Using the example of the distressed property seller above, you might want to dig deeper and get more detailed and specific.

So, you may want to ask yourself, who exactly are these distressed property sellers?

And depending on your final target demographic, your message will adapt accordingly.

The goal here is to gather enough information and better understand what appeals to your potential customer (the distressed property seller).

You could research:

Gender: Are the sellers in your area (state or county) mainly male or female? In Wyoming, there are, for example, more female homeowners than males.

Age: It is somewhat unlikely to find a distressed homeowner in the age range between 19 and 25. So you could research which typical age ranges (distressed) homeowners in your area are in.

Current events happening in the world or locally (e.g., holidays, seasons, fads, trends, etc.): You can check local newspapers for that or Google trends

Put yourself in their shoes: Try your best to think like the potential customer you are targeting.

What habits or behaviors does the pain of needing to sell their property cause?

Maybe the distressed homeowner has developed a bad eating habit (e.g., comfort food) because he can’t think of anything besides getting rid of his property.

Or he needs to take sleeping pills because he stays awake at night, thinking about the next mortgage payment he can’t make.

Brainstorm Ideas

This is where you come up with ideas based on what you have already done in the first steps.

Usually, you will already have several ideas from researching your target group.

Let’s go with the hypothetical result.

You found out that the distressed homeowner needs to take sleeping pills because of his anxiety that his property not selling.

So, you might go with this angle and collect benefits based on this pain, such as:

  • We offer something better and healthier than a sleeping pill.
  • Pictures of a happy person just waking up from bed after a good night’s sleep might also come to mind.
  • Another picture that comes to my mind could be a picture of a person sleeping very profoundly, but not in a bed, but a bed full of dollar bills (the dollars bills she received after she finally sold her property)

Create Creatives Accordingly

If you did the step before this one well enough, you might already have several ideas on what the creatives could look like.

The bed full of dollar bills could come to mind, or someone throwing away his sleeping pill because he sleeps well again.

 

Test/Optimize Your Facebook Campaign

This step is probably the hardest. You will need a lot of patience and the will to steadily improve your Facebook campaign to increase your click-through rate until you have conversions.

Once you have conversions, improve your conversion rate and scale your campaign.

These are two of many metrics you can use.

It all depends on your approach to how you test, which in itself is worth an extra article.

How To Get Your Real Estate Facebook Ads Targeting Right

Suppose you found the right angle.

You can still mess up your next marketing campaign if you don’t see the right real estate Facebook ads targeting and campaign objectives.

Please remember that giving you suitable objectives or target audiences for your next real estate Facebook marketing campaign does not guarantee that they will work.

The tips in this article should instead be considered an inspiration for how you can approach finding the right ones and thus improve your odds of success.

real estate facebook marketing strategy

Success Factors for Facebook Ads

1) Campaign Objectives

At the time of writing this article, Facebook provides 11 campaign objectives, which are:

  • Brand Awareness
  • Reach
  • Traffic, Engagement
  • App Installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog Sales
  • Store Traffic.

You might already discard some of them for real estate only by reading their names, such as Catalog sales, Store Traffic, and App Installs.

The results and the success of your campaign will significantly depend on the objective.

Some objectives are more suitable for the real estate industry, while others are less suitable.

In the end, it comes all down to testing.

Facebook offers an abundance of campaign objectives.

These can quickly become overwhelming for the inexperienced marketer, so they also offer the boost post option, which seems to come in handy at first glance.

Unfortunately, I can’t recommend the latter.

In several tests run by different marketing agencies, these boosted posts usually get you low results in terms of conversions.

However, they can get you excellent results in terms of “vanity metrics,” meaning you can get many likes.

Still, those, unfortunately, don’t sell or buy your properties.

 

Which Facebook marketing campaign objectives are suitable for real estate?

From my own experience and by researching this topic, I found that only three campaign objectives make sense when you want to generate leads for your real estate business.

These are “lead generation”, “traffic”, and “messages”.

The other objectives are either not relevant for a typical real estate business or are more suitable for already well-established brands such as “brand awareness”.

These three seem to be most suitable for the average small to mid-sized real estate business.

 

1) Lead Generation

With this type of objective, you can capture buyer or seller leads right within Facebook, and you won’t need a landing page with an opt-in form from your own website. The potential lead stays on Facebook the whole time.

What are the benefits?

  • You won’t need a landing page.
  • With pre-fill form fields, it’s much easier for your potential customer to submit their information, especially when using a mobile device.
  • You can download the leads directly to a Google sheet.
  • It can be connected or synchronized with different CRMs or marketing automation software such as MailChimp, InfusionSoft, and many more.

2) Traffic

By choosing Traffic as an objective, you encourage your potential leads to visit your website and your landing page.

This one isn’t necessarily better or worse than the lead generation objective.

It depends again on how well your website or landing page converts its visitors.

If you have a well-converting landing page, testing this objective could be worthwhile.

What are the benefits?

  • Since you own the landing page in this case, you can test more elements of it and, by doing that, influence your conversion rate in different ways.
  • You can convert visitors not feeling comfortable submitting their information on Facebook, which happens with the lead generation objective.
  • Visitors might find other exciting offers on your website and convert for them too or instead.

3) Messages

The objective of this Facebook campaign is still kind of “newish”, because it shows your ads to people who are likely to engage with your company in a messenger chat.

After selecting this objective, you can choose if your ad should be shown more to people likely to interact with you via WhatsApp or Facebook Messenger.

Since there are more options to automate this process via different chatbot providers, I recommend going with the Facebook Messenger option.

Another reason to choose Facebook Messenger is that people stay on Facebook for that, which can influence the conversion rate.

You should use a messenger bot builder such as ManyChat for that. 

It enables you to prepare a nice automated chat sequence beforehand.

Depending on the designed funnel, you can do all kinds of different things.

You can basically let the chatbot do everything you have already planned for your lead funnel.

For example, it can ask your potential distressed seller leads how long they have been trying to sell.

It can also ask them, what they think their property is worth, and convince them to schedule a call appointment with you sharing a link from your scheduling software Calendly.

Another advantage of this objective is that the costs are still low.

The objective isn’t used as often as the other campaign objectives.

2) The Right Real Estate Facebook Ads Targeting

Although I mention this second (it comes second when you set up a new Facebook campaign), it is slightly more important than the campaign objective you select.

The targeting options Facebook provides are compelling and unmatched compared to other paid ad platforms.

Suppose you did the work to find the right angle and thus now know enough about your target audience.

In that case you can use this Facebook feature like a sniper and reach your potential customers very efficiently.

Only the people who are likely to be interested in your offer will see your ad, if done right.

You can define the target audience in the “Audience” section of the Facebook ads manager (see second right picture).

These are the options you can select.

To make matters worse, you can test each one separately in different Facebook Ad Sets, creating a large number of possible test combinations:

  • Custom Audiences: A previously created and saved audience, or a lookalike audience (once you have run a successful campaign for a specific time, you can extend the reach to people similar to your already successful target audience)
  • Locations: Here, you can go from countries to small towns, depending on which market you are targeting
  • Age: If by creating your angle you found that you need to target millennials, you can select here an age range between 26 and 39
  • Gender: If you found out that most of your target group consists of women, you might want to select only women here.
  • Detailed Targeting: Here, you can choose between different demographics, interests, and behaviors. Depending on where you use Facebook, you can have fewer options here. In the U.S. you can even select different income groups. This feature is not available outside the U.S., for the most part. So, if you are preparing a campaign to get cash buyer leads, you might want to choose a household income in the top 5% of the demographic section.
  • Languages: Here, you could target, for example, non-English speakers in the U.S. (e.g., Latinos), should this be your niche for potential tenants of your studio apartments. You can see it all depends on how well you know your target group.
  • Connections: This one is helpful if you had past engagements with your Facebook page, app, or events. Here, you can re-target this specific audience.

Suitable Real Estate Facebook Ads Targeting Ideas for The Real Estate Industry

Using real estate Facebook ads targeting in your campaigns is a bit of a mix.

It’s a mix of putting yourself in the shoes of your target audience you got to know when you created your angle and again testing different targets.

So, the following ideas are not even close to being complete but may give you an idea.

You can use many other tricks to find, for example, different interest groups that the Facebook Ads Manager doesn’t show you at once.

Suppose you are part of the Hacking Real Estate Marketing Insiders. In that case, you might already know what I am referring to when you subscribe to my newsletter.

So, without further ado, here come the ideas.

 

1) Targeting Potential Buyers with the “Buying a House” Interest

In the Ads Manager, you can find a specific interest for potential buyers. This is called “Buying a House”.

This is likely more suitable for realtors looking for retail buyers than for real estate investors looking for other investors in the case of a wholesale deal.

Potential buyers might need a real estate agent or other related products and services.

This kind of interest helps you narrow down your target audience. It is better than, for example, just using the demographic target of a particular household income.

If you only use the household income, you might end up with a rather large target group in the six figures.

Add to that the interest “Buying a House”.

You can often reduce this number to a five-figure audience, which still doesn’t keep you from having a successful Facebook campaign.

 

2) Indirectly Targeting Potential Buyers via Realtor.com, Trulia, Zillow

What types of people are browsing sites like realtor.com, Trulia, and Zillow?

During my research, I couldn’t find reliable numbers.

However we can assume that most of visitors of these sites are still retail buyers, and maybe 20% are investors and other real estate professionals.

So, the people visiting these sites are looking for homes.

This means you can use these sites as additional interests to the already selected ones or as an extra interest in a separate campaign or ad set (sorry for being annoying, but again, it’s testing).

We can say with a certain amount of confidence that those people are likely to be pre-qualified leads, since they are actively browsing real estate sites.

3) Targeting Real Estate Investors

Suppose you are in the real estate investing business and, more so, in the active real estate investing business.

In that case, you might need to attract investor leads for a deal you have under contract or other reasons.

In this case, you are likely to specialize in a specific area with certain zip codes.

For the sake of example, let’s say you are focused on Miami, FL.

For your real estate Facebook ads targeting, this means you would…

  • Select all Miami zip codes of the area where you want to generate investor leads
  • Select a specific gender and age group
  • Select the interest of “real estate investing.”

3) Your AD

This one is the least important factor, but it still matters quite a lot.

At this stage, you decide which kind of ad (single image, carousel ad, lead ad, video ad, etc.), the ad copy, and the media (image/video) you will use.

The combination of the right images or videos and, of course, the copy makes or breaks an ad in terms of the conversion you want to achieve.

And, as you might have already guessed, all of these different variations can also be tested separately in different Ad Sets.

4) Ad Placement

Placement pre-defines on which devices and Facebook platforms your ad will be shown.

With regards to devices, you can choose between desktop and mobile.

As Facebook platforms, you can choose between the following:

  • Facebook News Feed
  • Instagram Feed
  • Facebook Marketplace
  • Facebook Video Feeds
  • Facebook Right Column
  • Instagram Explore
  • Messenger Inbox
  • Facebook Stories
  • Instagram Stories
  • Messenger Stories
  • Facebook In-Stream Videos
  • Facebook Search Results
  • Messenger Sponsored Messages
  • Facebook Instant Articles
  • Audience Network Native
  • Audience Network Rewarded Videos
  • Audience Network In-Stream Video

Most people keep the device and placement configuration at default configuration, which is often a mistake. 

The Facebook Ads Manager insinuates that selecting all these options is the most recommended.

Still, I think it’s mostly recommended by Facebook to make more money. 

Just by not showing ads on desktop and by unchecking this option in the device section, you can usually already reduce your ad costs significantly.

This is because, firstly, mobile ads still have lower costs per click than desktop ads.

Secondly, more and more people are using their phones to go online anyways.

On the other hand, it makes for easier testing down the road.

Once a campaign is successful on mobile, you can also scale it for desktop users.

The same situation is valid for the different platforms you can select (by default, they are all selected).

For your campaign tests, it’s better to not mix things up and to know which platform your target audience is most likely to use.

For example, Instagram is used by younger demographics and Facebook by older ones.

So, suppose you know already that your potential customers belong to older demographics.

In that case, it doesn’t make much sense to place your ad on Instagram.

Or, if you don’t plan a messenger ad with a connected messenger bot, it doesn’t make much sense to have your ad placed on the messenger.

All these placements are active if you don’t manually untick them.

So, if you don’t uncheck the irrelevant ones, it can cost you a bunch of money, increase your costs per click, and finally, decrease your conversion rate.

Therefore, I recommend that you choose the placements wisely and according to your knowledge about your target audience or target customer.

How to Create Awesome Facebook Ads for Real Estate

Now, you might wonder what great examples of Facebook ads for real estate exist.

It’s the ad creative with which you draw attention to your offering.

When it comes to creating the creatives for Facebook ads, many don’t know where to start and which creatives to use for them.

Knowing from the get-go which type of ads and creatives to use gives you a better chance of having a winning campaign and making it more profitable.

To be honest, it’s unlikely that you will have a winning campaign from the start.

Although possible, at least you will have fewer testing iterations to get to a winning campaign and have more winning campaigns in the future.

What a Great Facebook Ad Creative Should Do

In this article, I mentioned the AIDA copywriting formula: attention, interest, desire, and action. My extended version is attention, interest/problem, desire/solve, and action.

When it comes to Facebook ad creatives, you are in the business of “getting attention” or the attention part of the above formula.

Why?

Because you’re doing a version of interruption marketing.

Usually, people scroll through their Facebook feed, checking out their “friends” content.

With a Facebook ad, you sort of interrupt this flow, suddenly appearing in the feed (should you choose a placement in the Facebook feed in the ads manager).

So, for the most part, Facebook ads have an interruption element.

So, what should be the primary aim when creating your ad creatives for your campaign?

The aim is to create a pattern interrupt with your ad.

People can easily miss an ad due to “banner” or “ad blindness.”

So, it helps to have created an ad that grabs attention and makes the user pause for a second or two and consider consuming the content of your ad.

How is this done?

First, you must use great pictures or media as a pattern interrupt.

Now, I know what you are thinking.

Great pictures, for example, would usually be professionally made pictures that are relevant to your offer.

But what works on Facebook is kind of counterintuitive.

People can often smell an ad from miles away when you use pictures that look too “professional.”

Remember the user behavior on Facebook.

They scroll through their feed and look at pictures or videos of their friends that are usually not produced in a very professional manner.

Sure, the quality of amateur content has increased thanks to better cameras.

Still, my tip is not to use pictures or videos that look too professional.

They need to make a rather amateurish impression and create a pattern interrupt.

Yes, they may look a bit worse.

Still, they often work better than your pro-material created by a professional photographer or video producer and models.

Another additional pattern interrupt is using different colors from the usual blue and white Facebook color scheme.

Your ad might be easier to overlook, if you use the same colors.

So, although it looks a bit ugly, you can add a frame in a different color to border your picture (e.g., red, pink, green, etc.).

Or you add a colored arrow or circle in your picture when you want to bring the user’s attention to a particular part of the picture.

In my own experience, I’ve always had a better click-through rate when adding some color elements like those mentioned above.

I don’t like it aesthetically either, but it provides better ad performance for some psychological reason.

These are general guidelines for your pictures you can use:

  • Use images that are relevant to your target audience and/or marketing angle
  • Choose images that are bright and eye-catching.
  • Happy people, or rather, pictures of happy women, tend to convert well.
  • If it suits the picture, you can add a graphic that uses some of the copywriting “power words” such as “free.” But be careful not to overload the picture
  • Use babies or pets
  • Use a funny or odd picture.

As you can see, the majority of the points above show you that it’s mostly all about pattern interrupts and relevancy to your target audience or marketing angle.

Don’t take my advice for granted because it’s again all about testing different versions of your ad creatives.

By taking the principle of pattern interrupt into consideration, you will have better ads with higher click-through rates and thus lower costs per click.

What About the Facebook Ad Copy?

After configuring your campaign objectives, targeting, and placement in the Facebook Ads Manager, you get to create your actual ad.

There, you have the option to add the primary text of your ad, optionally a headline, a description, and choose a call to action button.

The wording of these fields is a bit confusing.

The headline doesn’t come first, but below your picture or video, close to the call to action button.

The primary text is what goes above the picture and should instead be used as a headline with a subheadline.

So, to get rid of this confusion:

First, all the fields should be used for a short version of the AIDA copywriting formula.

In the primary text field, you want to grab attention and create interest and desire for your offer by presenting its benefits.

You might want to use some emoticons (no more than three) to grab additional attention.

The ad will appear more organic and look like a regular post from friends in your potential customer’s news feed.

The headline field can again be used as a headline.

Still, it is also quite possible to use it as an additional call to action field since it’s so close to the actual call to action button.

The description field is optional and can be used as a sub-headline field.

5 Facebook Ad Examples for Real Estate to Learn And Get You Inspired

This section is about five Facebook ad examples for real estate from which you can learn and get inspired.

Some are good and some, in my opinion, could be better, and I will point out why.

I found them in this article from the Facebook ad management tool Adspresso, where several Facebook ad examples for real estate are presented.

 

 

1) Zephyr Real Estate

real estate facebook marketing strategy

 

They did well in this example by using a command in their copy and using the same idea in the link description.

The picture is also good because it doesn’t look too professional but still shows the property’s nice interior design.

Unfortunately, the picture has many bright and white elements, which is part of the Facebook color scheme.

What might improve the ad would be adding an additional pattern interrupt with a different color.

Maybe a green circle or arrow somewhere in the picture or a colored frame.

Another element they could have added are two to three emoticons in the description text.

 

2) Lisney

real estate facebook marketing strategy

Lisney seems to have focused on the campaign objective of brand awareness in this Facebook campaign. They use Facebook Live to tour a property.

They did well in this ad to avoid using a highly polished video for the tour.

It looks authentic because it seems to be a standard smartphone camera.

They also have a pattern interrupt from adding their red logo on top of the video.

In this case, I guess they are lucky to have a logo that doesn’t contain any of the Facebook color schemes (blue and white).

 

3) QuintoAndar

real estate facebook marketing strategy

So, this type of ad targets only people who have already looked at particular products, in this case, properties on their website.

This type of ad can also draw data from a data set to automatically show other properties.

They used the picture carousel in the Facebook Ads Manager to show properties their site visitors have already looked at and others that could be of interest.

In this case, the idea or tactic of using dynamic ads is excellent. 

But I beg to differ with Adespresso, and what they didn’t mention is the ad creative and copy itself.

Although I understand only a bit of Portuguese, with some help from Google Translate, the copy in the description says this: “These are other apartments you can rent without a guarantor. Meet Quinto Andar.”

I couldn’t find a benefit in the text beside the slight benefit of “without a guarantor” at the end.

In copywriting, a good trick is if you really want to find a benefit is to always ask yourself, “So what…?”

Putting more emphasis on a benefit, they could have changed it to:

“Tired of always asking your uncle to be your guarantor when renting an apartment? Check out this new apartment we’ve recently listed where you won’t need any guarantor.”

There are no emoticons, and the picture doesn’t make a suitable pattern interrupt (white elements).

They might want to add a colored arrow pointing to the bananas on the table.

 

4) IGrowthWealth

real estate facebook marketing strategy

Adespresso praised this ad because they used the tactic of promoting an event related to property investments.

I like that they use a red pattern interrupt with the benefit of “free” in the top left corner of the picture.

The picture itself is also good, using a young and happy family.

This ad has good potential, but it would need many more changes.

The rest of the picture is stuffed, and I would take out the logo on the top right and the benefit text on the bottom.

The benefit text is good, but I would instead use it in the description text, which doesn’t read very well.

I would also use two to three emoticons and bullet point icons to better show what you can learn in the seminar.

So, for description text, I would use:

“Secure your future with our FREE property investment seminar.

When? Tuesday May 31st, 2016.

Where? At the Durbanville Golf Club at 6 p.m.

What will you learn to secure your future?
How to get SARS to finance and fund your residential buy to get a property portfolio until retirement.

Get my number one secret on how I am using tax-free money to buy and fund a multi-million-dollar Rand property portfolio.”

The headline is too long and partially cut out.

I would use it as an additional call to action and instead use:

“Get Started With Property Investment – Learn How You can Own your…Secure Your Future Today & Register Now”.

 

5) NestAway

real estate facebook marketing strategy

I especially like this one. I couldn’t find much that could be improved.

The picture the company used is not too professional.

They have a pattern interrupt in the picture, but it’s not overly stuffed. The description has a good copy with benefits right at the beginning.

I would test it against another Ad with identical copies and pictures but with two to three emoticons to see if the CTR could be improved.

AdEspresso analyzed these Facebook ad examples for real estate in this article. So, if you like, you can head over and read more.

You can also visit the Facebook Ads Library and search by company name, topic, or organization if you need even more inspiration for Facebook ad examples.

Remember that your targeting and ad placements are slightly more important than your Facebook ad creatives and copy.

They help you only as far as the Facebook ad is also good and follows some of the guidelines shown here, such as pattern interrupts, the right pictures (media), and ad copy.

I hope this guide will help you improve your chances of running a winning Facebook campaign for real estate.

Let me know if there is another Facebook ad topic you would like me to cover in the future.

And if you liked this guide, feel free to share it.

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher

Tobias Schnellbacher

Do You Want to Increase Your Real Estate Conversion Rates?

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