Quite a few realtors have trouble with real estate posts and content ideas. And you might wonder why.
To have a good and successful content marketing campaign, you need to create content and posts regularly in the long run.
It means you need to develop different ideas for social media posts, articles, videos, or other forms of content that you decide to focus on.
Many run out of ideas along the way. At some point, they stop, making all the previous time and work invested almost useless.
Today, I will give you a long list of 254 real estate content ideas so that you will never run out of content ideas again.
The aim is to help you generate better-quality leads.
Take Advantage of Repurposing You Real Estate Content
The format of real estate content doesn’t matter, be it a simple social media post, video, podcast, written article, or infographic.
It will mainly start with a text.
The most versatile to me is creating articles, which you can reuse for all the other formats and channels.
If you don’t want to lose yourself and stay resourceful, you might want to focus only on one format at first according to your strengths, skills, constraints, and of course, where it best can reach your target audience.
Even if you focus on video, you would first write some script or bullet point list to prepare each video.
So, that’s why I find articles the best basis for all the other formats.
You can repurpose parts of written articles as social media posts, videos, and emails for nurturing campaigns, podcasts, and infographics and tailor the content to the content marketing channel you plan to use.
I prepared an illustration for you below to better understand what I mean.
28 Evergreen Real Estate Content Types
In this section, I will give 28 evergreen content types not exclusively applicable to real estate. They are evergreen and can be used across different industries, channels, and formats.
So you could make videos, articles, infographics, social media posts, you name it from all of them.
Many of them can also be combined.
- The List Post: The article you are reading is mainly a list post. It usually has some number in the headline (e.g., “100 Ways of Not Closing a Real Estate Deal”, etc.).
- The Definition Article (e.g., “What Does ‘Going into Escrow’ Mean?)
- A Technical Blueprint: Teaches a type of system (e.g., “A Blueprint to Stage Your Property For Serious Buyers, Not Tire-Kickers”)
- Theory or Argument (e.g., “What Is Wrong with Most First Home Buyers These Days”)
- Lead Resource: It is very often a list article but consists of a helpful collection of links (e.g., “100 Useful Marketing Tracking Apps You Shouldn’t Miss Out On”)
- How-to Article/ Guidance (e.g., “How to Find Pre-Foreclosure Homes”)
- Round-up Post: This one can be helpful for link building. You choose a topic and link to many established websites/blogs relevant to it, citing them in the post. (e.g., “What 23 Real Estate Professionals From New York Can Tell You About Finding A Cheap Apartment”)
- Generous Post: These articles are usually way longer than usual and could make a booklet. They might consist of a complete guide to hosting an open house event (e.g., “The Ultimate Guide to A Successful Open House Event)
- Too Good To Be True Article: This article usually destroys some myths. (e.g., “Too Good To Be True? Is there such as thing as passive real estate investing?”)
- Self-Revelation: This can already be understood from the name because this one gets more personal and private. You might admit some of the flaws or mistakes you made in your business in the past. (e.g., “Why real estate destroyed my marriage, but gave me a new one.”)
- Overview (e.g., “A 30,000 Feet View on The Miami Real Estate Market”)
- News Hijacking: Not the best evergreen content, but you can get short-term traction. You basically use a current news event and frame your content with it. (e.g., “What the Most Recent Space X Accident Has To Do With Finding Motivated Sellers.”)
- Cheat Sheet Article: You ideally get this content on one page. It is perfectly suitable to include an infographic. (e.g., “All the Ways To Find Buyer Leads On One Page”)
- Entertaining Article: Here, you can be generous with humor and story-telling. (e.g., “How My Wife Went into Labor, While I Almost Got Killed During my First Real Estate Deal.”)
- Use Case: You describe a specific situation or process of your target persona (e.g., “How Retail Buyers Go from Web-Search To Closing”)
- Comparing X with Y (e.g., “Should You Invest in an Apartment Downtown or in a Mobile Home?”)
- Controversial (e.g., “Why Real Estate Agents Will Be Obsolete by The Year 2030”)
- Motivational: This is the Tony Robbins or network marketing style of the post in the spirit of “you can make it.” (e.g., “Don’t give up, you can buy a house, even with bad credit.”)
- Research Article: Ideally suitable for reaching out to thought leaders or larger websites/blogs. You use different sources to write an article about a specific topic. (e.g., “What the Top 10 Brokerage Firms in San Francisco Have to Say About the Dangers Of The Next Housing Bubble and Increasing Tax Rates In California.”)
- What-if Article (e.g., “What If You Could Flip A House Without Having a Real Estate License?”)
- A Parody: This one could be a bit more difficult to write. It’s an imitation of someone. This person you imitate could be a famous writer or another famous person, etc. (e.g., “How Hemingway Would Have Written the Description of this 10 Bedroom Palace in the Colorado Mountains”)
- FAQ: These could be frequently asked questions from your target audience, people of your neighborhood, etc. (e.g., “The 10 Most Important Questions We Receive from Motivated Sellers”)
- Interviews: You interview one or several people in your industry and/or your target audience about a particular topic. (e.g., “We interviewed 20 Home Inspectors from Miami Beach – This Is What They Have To Say About The Next Hurricane Season”)
- Questions you should ask when (e.g., “Questions You Should Ask Yourself When Receiving Offers from Real Estate Investors.”)
- Project Article: This article lets your audience accompany you during a more extended project (e.g., “My Experience Finding My First Deal – Part One Market Research”)
- Open Question (e.g., “Why Many Sellers and Realtors Don’t Understand Creative Real Estate Investing.”)
- Debate/ Existing Debate (e.g., “Yes, You Can Have A Real Estate Investing Business Without A Real Estate License!”)
- Article Series: This is usually a topic that shouldn’t be written in one article because it’s enormous. (e.g., How to Have A Successful Facebook Ad Campaign as a Real Estate Agent – Part 1″)
10 Evergreen Topic Clusters & Content Pillars for Real Estate
- Target Audience (e.g., Sellers, Buyers)
- Present Market
- Future Market
- Property Features & Upgrades
- Property Maintenance
- You/Your Business
- Your Offers/ Promotional (e.g., Listings, Deals)
- Tools and Technology
How You Can Ten-X The Number of Real Estate Content Ideas By a Simple Trick
Why do you think I covered the evergreen content types and the real estate-specific topic clusters?
Because you can play “real estate content bingo” with them.
Well, you can combine either within the list and, by such, create content ideas, and/or you can combine between them.
I will give an example…
Let’s take “location” and “present market” from the 10 evergreen topic clusters.
Combining them can lead you to the content idea of an article about the present market situation in your location/neighborhood.
Or let’s use another combination from the earlier list of evergreen content types: “List Post” and “Motivational.”
Here you could get to the real estate content idea of making a motivational list post, such as, for example, “X Reasons, Why You Can Do it and Afford a House,” and then you make a list post with motivational arguments in favor of making a house purchase feasible.
And as the last example, let’s make a combination between the two lists.
We use “FAQ” from the content type list and “Property Features and Upgrades” from the real estate topic cluster & pillar list.
The content idea you could come up with from this combination could be “9 Important Questions and Answers Before You Consider Upgrading Your Kitchen….”
As you can imagine, combining the elements within and between the two lists can help you generate thousands of different real estate content ideas.
To give you some additional help, I coded a simple script that randomly combines the contents of both lists.
Just click on the button “Generate Real Estate Content Topics” below, and the script starts to combine.
Since it’s fully random and not all list elements are necessarily combinable and make sense (about 10%), you may sometimes get weird combinations.
In that case, just click the button again until you get something that may help you with your real estate content ideation.
Let’s Come Up With 254 Concrete Real Estate Content Ideas
Most real estate professionals can use my list of 254 real estate content ideas (e.g., real estate agents, developers, investors).
Some titles might not relate directly to your real estate business type, but you customize them according to your needs.
The ideas are based on the 10 evergreen topic clusters & content pillars from above.
1) Your Location, Your Neighborhood
- The value of a property is affected by the proximity to local amenities.
- Stories and myths about your neighborhood
- Stories about local and/or the fastest-growing businesses
- Typical housing styles and architecture in your area
- What historic building can be found in your neighborhood
- Exciting pictures of your area and the stories behind them
- Pictures of walkable areas and the stories behind them
- Events and festivals in your area
- Events you have already attended
- Present your city council (ideal for interview-style posts)
- New Building Projects and Developments
- The parking and public transportation situation
- The best and worst schools
- Different churches
- Daycare providers
- Best places and restaurants to eat (cheapest vs. most expensive ones)
- Nightlife and entertainment options
- Places for live music
- Nice and cozy coffee shops
- The best ice cream shops in your town, city, or neighborhood
- Best places to shop
- The best antique shops
- Your comment about local news, public policy (warning politics could make it tricky to stay diplomatic), and/or hotly debated issues
- Current environmental issues
- Nice parks
- Different artists and art galleries
- The crime situation
- Special events for children
- Local zoos
- Golf Courses
- Nearby weekend retreats
- Your comment or reviews on local real estate-related topics
- Real estate and market trends in your area
- Celebrity gossip in your area (maybe someone bought nearby)
- Most expensive properties in your area (if you are a realtor, not necessarily listed by you)
- A list of properties for a small budget in your neighborhood
- The most modern houses
- Property Taxes in your area
- Job Options
- Commute times from your neighborhood and how to get to the job hot spots
- The homeowner association situation
- Fitness providers (gyms, etc.)
- Yoga Studios
- Hiking trails and group activities
- Collect the best blog posts from others about your town, city, or neighborhood.
- Make a collection of the best websites for your local market (not limited to real estate topics)
- Make a list of contact information for the most critical decision-makers in your area.
- Make a collection of recommended real estate pros in your area (e.g., agents, brokers, estate attorneys, appraisers, developers, wholesalers, property management firms, etc.)
- Your personal story about why you like your neighborhood, town, or city
- Testimonials and stories about why past clients chose your area
- A collection of local charities
- If you have one, tell the story of a well-known company in your area.
- A list of famous or your favorite local authors
- The best dry cleaners
- All local tourist topics (e.g., the loveliest rivers and swimming areas)
- A collection of summer camps
- Best burgers, Chinese and Italian restaurants (restaurants by food)
- Where to find the best happy hours in your area
- Top dentists
- The best barbershops for men
- Top spa and wellness centers
- Recommended beauty centers or plastic surgery providers
- The best short-term or vacation rentals in your area (e.g., Airbnb listings)
- The most exciting museums in your area
- A collection of highly recommended interior designers or residential painters
- A collection of highly recommended moving companies
- A list of emergency contacts
2) Your Target Audience (Sellers and Buyers)
For Sellers (retail & investors):
- The worst home improvements for sellers
- Things that kill the buying motivation
- The most common and biggest mistakes when selling
- Required documents for a mortgage
- The selling process
- Selling with words
- Costs of home staging
- Home staging checklist (DIY)
- Curb appeal guidance
- How to evict tenants from hell
- Pricing tips and guidelines
- Best time to sell
- Selling a foreclosure
- Selling a multi-family unit.
- Selling townhouses
- Open house events
- Getting the most out of selling your property
- Intriguing stories about the home for sale
- Home inspection guide/ checklist
For Buyers (retail & investors):
- Questions to ask yourself to determine if you are ready to buy
- Buying new construction
- Making the switch from house hunter to a homeowner
- The buying process
- The closing process
- Negotiating Tips
- Investing in real estate
- Regrets of first-time homebuyers
- The dream of owning a home (motivational)
- Organizing your moving
- Moving with pets
- Moving with kids
- Benefits of owning a home
- How to do a thorough walkthrough (checklist)
- Finding the right loan
- Saving for a down payment
- Save money as a renter.
- Rent to own
- Creative real estate investing strategies
- Stress-free home buying
- Specific demographic needs (seniors, pet-friendly, students, first-timers, baby boomers, snowbirds, newlyweds, new parents)
- Identifying great investment properties
- Buying a foreclosure
- Guidance for FSBOs
- Renting vs. buying
- Relocation resource list
- Reasons for not becoming a homeowner
- Passive real estate investing vs. active investing (creative real estate investing)
- Common questions from buyers and sellers
- Common questions from investors
- Stats about a neighborhood important to sellers and buyers
3) Present Market/ Industry
- Present interest rate trends
- Show typical financing pitfalls
- General market trends
- General financing trends
- Current economic projections
- Dreams vs. reality in real estate
- Timelines for home selling and buying
- The current mortgage approval process
- Tiny homes
- Worn-out words in real estate
- Overview of major players
- Technical real estate terms
- How credit score works in real estate
- Current home inspection standards
- Most essential stakeholders in the buying process
- The most come mortgage types
- Escrow process standards
- From offer to closing best practices
- The realtor market and how to choose the right one
- Market research to determine the value of a property
- Interview other agents about the market situation
- Market statistics for your neighborhood
- Pitfalls of real estate sales
- Comment on current real estate industry news
- Interest rates
- The newest scams (equity stripping, investment scams, mortgage frauds)
- Detecting overpriced homes
- Real estate companies
- Recent real estate-related books
- New real estate laws
- Building trends
- Newest kitchen design trends
- A broad overview of real estate providers
- Current refinancing market situation
- Your local market vs. the national market
- Present different real estate industry thought leaders.
- Disagree with a thought leader.
- Interviews with real estate conference attendees
- Redefine the buying or selling process in your perfect world.
- Analyze and recommend your competition.
- Old vs. new ways of doing business in real estate
- Real estate tax tips
- An overview of innovative real estate pros (e.g., agents, brokers, investors, developers, appraisers, escrow companies, etc.)
- A quarterly report of the current market situation
4) The Future Market & Trends
- Make predictions of where you see things in 5, 10, or 20 years.
- How will technology affect real estate in the future?
- Use current trends to extrapolate the future real estate market.
5) Property Features & Upgrades
- Home improvements that effectively increase the value of a property
- Ideal color pallets according to the area of a house
- Ways to retain value in a remodeling project
- A list of appliances and how long they last
- A cost overview of a home improvement project
- A list or collection of the most popular home design styles
- A value analysis of outdoor upgrades
- An overview of decorating ideas
- How to rehabilitate a home
- A furniture guide according to different housing styles
- A pool guide with different styles
- How to get the most out of a house with great views
- A list of ideas for unique features
- A guide on kitchen improvements with costs, materials, and time frame
- A list of well-known and popular interior decorators in your market
6) Property Maintenance & Holding
- Best ways to save energy (broad)
- Best ways to save energy and reduce heating and cooling costs
- How to care for the lawn
- How to prepare a house for winter
- Pest control in summer
- Ways to maintain Heating, Ventilation, and Air Conditioning (HVAC) in a preventative way
- Cleaning guide for gutters
- How to prepare the lawnmower for winter
- Pitfalls of different homeowner insurance types
- A landscaping guide (do’s and don’ts)
- Getting a property ready for a natural disaster
- Spring cleaning tips
- A painting guide with a focus on high quality
- Keeping a good relationship with neighbors
- Managing bad neighbors
- Increasing the safety of a property
- Property tax loopholes or tips for reducing property taxes
- An overview of renovation providers
- Worst things to renovate (the least bang for the buck)
7) You/Your Business (Behind the Scenes)
- Compare using real estate agents with the for-sale-by-owner approach.
- Compare selling to an investor with using a realtor.
- Benefits of using a real estate agent to sell a property
- Explain your type of deals, closing costs, etc.
- The process of flipping a house
- Should you use a real estate pro to stage a home or do it yourself? (depending on your business, you favor one side over the other)
- How to stage a home on a budget
- Pros and Cons of looking for properties online vs. in person
- A personal story about your pet, hobby, or family
- An exciting story about a deal you made
- An exciting story about a lender who did a great job
- An exciting story about an easy-going and fun to work with a client
- What it is like to be a realtor, investor, developer, real estate attorney, etc.
- Write about the reason why people should work with you.
- Present testimonials from happy clients
- What you love about your business
- Your secret business ritual, systems, and tools that saved your life in the past.
- If you have a great team, write about the great work they do
- If you have an excellent track record of making deals, selling homes, and so on, write about it, bragging a little bit.
- Tell a story about your code of ethics and how you arrived at them.
- Lessons learned from 10 favorite customers and/or 10 most demanding customers.
- Make staff testimonials and interviews and ask them why they like to work with you and how you create value for your customers.
- Show how your business creates value for your clients.
- Write about your favorite music, movies, etc.
- Present new hires and the reason why you chose them
8) Your Offers/Listings/Deals (Promotional Content)
- Tell them about new listings, deals, etc.
- Make a list of recent sales.
- An overview of open house events
- Tell them about price reductions.
- Publish the most beautiful properties on the market.
- Lofts, the most expensive homes, the cheapest condos
- Present the most spectacular pools.
- Present the best waterfront properties in your area within a specific price range.
- Make a list of properties with the best views.
- Make a list of your current rent-to-own, wholesale deals, etc., under contract.
- Fixer-upper properties you have
- The most prominent houses in your area
- Create behind-the-scenes content when a professional video tour of your best listings is created.
- A post about the properties that haven’t sold yet and why it’s taking so long
- Make a list of all open house events in your market.
9) Tools and Technology
- A collection of all the real estate apps you use and/or you would recommend to your target group.
- The best apps that help to sell a property
- The best market analysis tools
- A list of software you can’t live without
- The effects of technology on the buying and selling process
- The application of virtual assistance to finding, selling, or buying properties
- Each event you organize or participate in is a good source for creating content.
- Write about open houses you hosted or participated in
- Tell your target audience about block parties.
- Experiences about meet and greets with brokers.
- Lessons learned from real estate seminars.
- Reports about question and answers sessions of industry experts
- Any public meetings you attended in the past
Now you have a long list of 254 real estate content ideas.
With this many ideas, you should theoretically have material you can use to produce content once a week for almost six years or twice a week for three years.
And you could take this list even up a notch and try to combine the ideas. Not every combination will make sense, but a decent amount will.
Once you have enough long-form content (e.g., articles) produced, don’t forget to repurpose the content to different additional content marketing channels, such as social media, where your target audience most likely hangs out.
In the context of posting distills of your articles on social media, you may also want to consider scheduling the posts in advance, so you can work more efficiently by batching this task.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.
Author & Founder
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