Today, realtors could use so many different apps that it could quickly get overwhelming to know which one to focus on.
There are so many out there that it could quickly lead to “realtor death by app overload”.
So, I decided to try and answer the question which apps realtors could use and keep sane at the same time.
The fact that the right apps can really be helpful shows one perhaps fictional example from a “docu-telenovela” on Netflix about a real estate agency in the luxury property market in L.A. It’s called “Selling the Sunset”.
There is this scene where one of their agents had to prepare a house for showing with a home stager.
The thing was, this house stager did a poor job in decorating it the right way.
I am not sure if this really happened, but this home stager supposedly went a bit on her own in terms of style and inspiration.
The result was a one week delay because the house didn’t appeal to enough potential home buyers with this interior design so it wasn’t ready to receive them yet.
This could have been avoided with the right communication beforehand and supported by the interior design app Project Color I mention further below in my today’s article.
If you’d like to learn about the total of 107 mobile apps that support the different typical operational processes of a realtor, keep on reading.
Which Apps Are Most Suitable for Realtors?
As a realtor and other real estate professional, you can stuff your smartphone with all kinds of different apps all day long up to the point where it gets overwhelming and the effectiveness and efficiency get thrown under the bus.
Therefore, in my list below, I selected and filtered only those apps that can assist and accompany you in the typical operational processes as a realtor, such as:
- Administrative and management tasks
- Meetings and tours
- Lead Generation, Lead Nurturing (Following Up), and Working with Clients
I included those apps that are not limited to desktop computers but also offer mobile versions and thus work on your smartphone.
You can find already below all the apps at one glance in the table with the different prices included.
Overview of Apps for Administrative and Management Tasks
|Team Collaboration, Task Management, and Transaction Management||Price/ Price Range||MLS and Real Estate Marketplaces||Price/ Price Range||Schedulung||Price/ Price Range||Communication Automatization||Price/ Price Range|
|Trello||$0-$20.83 per month||Connect from HomeSpotter||n.a.||LocalUp Biz App||free||Zapier||$0-$748.75 per month|
|Asana||$0-$24.99 per month||HomeSnap||n.a.||Timify||£0-£48 per month||Zurple||from $309 per month|
|Backagent||$0-$32 per month||MLS Touch||free||apptoto||$29-$239 per month||Slydial||$0.10 per slydial or $2.95 per month|
|Clozio||~$100 per month||Ten-X||n.a. (broker cooperation fee)||Calendly||$0-$12 per month||Grasshopper||from $29 per month|
|DotLoop||from $29 per month||LoopNet||$139.95-$1,200 per month||ScheduleOnce||from $15 per month||LiveChat||$19-$59 per month|
|Skyslope||n.a.||Trulia||broker cooperation fees||Showing Pro from ProAgent Solutions||from $30.58 per month||Drift||$0-$1500 per month (billed annually)|
|Folio by Amitree||$0-$125 per month||Zillow||broker cooperation fees|
|Hubstaff||$0-$20 per month||Auction.com||5% of the winning bid or $2,500|
|Slack||$0-$15 per month||Redx||$39.99-$99.99 per month|
|RealScout||$39-$499 per month||Smarter Agent||$249-$349 per month|
|Xome||5% commission to pay realtor and Xome service fee|
|Information & Document Management||Price/ Price Range||Realtor Delegation and Assistance||Price/ Price Range||Photo & Video Editing||Price/ Price Range||Networking & Co-Brokering||Price/ Price Range|
|Camscanner||$0-$6.99 per month||Key.me||free||Canva||$0-$360 per year||BiggerPockets||$0-$39 per month|
|TinyScanner||$0-$4.99 per month||Updater||$149 per year||WeVideo||$59.88-$359.88 per year||Broker Assist||5% connection fee|
|Dropbox||$0-$19.99 per month||Bizzby||free||Referral Exchange||$95 per month, or $995 one time fee|
|Tresorit||$0-$30 per month||Handy||free||Radius Agent||$99 per month plus $29 per lead, or $79 per lead|
|DocuSign||$10-$20 per month||Uberdoo||n.a.|
|Evernote||$0-$14.99 per month|
|Microsoft OneNote||$1.99 per month|
|Property & Rental Management||Price/ Price Range|
|Stessa||free, and optional premium service fees|
|MRI Real Estate Software||n.a.|
|Rentec Direct||$35-$200 per month|
|appfolio||from $250 per month|
|Buildium||$156-$208 per month|
|Yardi Breeze Property Management||Yardi Breeze Property Management|
|Propertyware||from $250 per month|
|Hemlane||from $36.50 per month|
|PayHOA||from $40 per month|
|ResMan Property Management||n.a.|
|Property Zar||from $25 per month|
Overview of Apps for Meetings and Tours
Virtual Staging, Floor Plan and Interior Design Price/ Price Range Property Measurement Price/ Price Range Navigation Price/ Price Range Construction and Renovation Calculators Price/ Price Range MagicPlan $9.99-$19.99 per month Bubble Level App free Waze free 10bll Calc HD $5.99 (one time fee) Project Color free Roomscan Pro $0-$8.49 (one time fee) CoPilot €14.99-€29.99 per year All-in-One Calculator free Matterport $0 -$689 per month GoogleMaps free DEWALT Mobile Pro $0-$24.99 (one time fee) GasBuddy free Property Fixer $0-$39.99 (one time fee) PlanGrid $0-$139.99 (one time fee) Construction Estimator App $0-$49.99 per year Live Video Price/ Price Range Livestream from Vimeo from $900 per year Periscope free StreamNow $499 one time fee per user Instagram Live Stories free Facebook Live free
Overview of Apps for Lead Generation, Nurturing (Following Up), and Working with Clients
Social Media Management Price/ Price Range Events (Open Houses) Price/ Price Range Video Messaging Price/ Price Range CRMs, Lead Qualification and Nurturing Price/ Price Range Buffer $15-$99 per month Spac.io $25-$145 per month BombBomb $468-$2,000 per year Propertybase $828-$1068 per year Hootsuite $228-$1188 per year OpenHome PRO $0-$25 per month Loom $0-$45 per month CINC n.a. Sprout Social $99-$249 per month Vidyard from $225 per year Zillow Premier Agent n.a. Sendible $19-$299 per month CloudApp $0-$10 per month Contactually $69-$119 per month Cloze $19.99-$49.99 per month Close $25-$95 per month Podio $0-$24 per month GoConnect n.a. Spotio $39-$129 per user per month Marketo n.a. Market Reports and Property Inventory Price/ Price Range AreaPulse $49-$499 per month RPR Mobile n.a. IHomefinder $59.95-$199.95 per month Compass free
107 Apps Realtors Use to Make Their Live Easier and Keep Sane at the Same Time
Apps for Administrative and Management Tasks
1) Team Collaboration, Task Management, and Transaction Management
- Folio by Amitree
Trello helps you organize and prioritize different projects in a flexible way using different cards, boards, and lists.
You can create team tasks, add comments, attachments and due dates.
Additionally, it provides you with workflow automation.
For realtors, this app would need to be more customized for the typical workflows, but this is possible due to its flexibility.
Another task and project management app is Asana.
It’s not directly made for realtors, but it is also highly customizable and helps you work on different projects and tasks in a team.
One of the many features is importing certain emails as tasks or commenting on tasks of other team members.
Clozio is much more streamlined to the operational processes and workflows of realtors.
It is rather focused on transactional processes from pre-listing to closing. It provides custom checklists that keep realtor teams on-track.
Backagent is another transaction management app, and comes from the same developers that created Propertybase.
The next transaction management app is DotLoop which enables realtors, brokers and teams to edit forms, eSign, collaborate and automate compliance
Another app is Skyslope which claims to be the leader in transaction management.
Some of their features are auditing files, real-time compliance tracking, e-signature, brokerage analytics, and different integrations with customer relationship management software (CRM).
The last transaction management app to mention, rather with a focus on Email (Gmail) is Folio by Amitree.
It helps realtors to automatically organize emails by clients and transactions.
The focus of the Hubstaff app is more on time tracking side of things.
With it, you can track time and GPS, monitor productivity and much more.
Some additional features outside the tracking context are team scheduling, geofencing, and simple payroll.
Slack focusses on team collaboration not limited to realtors. It’s basically team chat, so you don’t have to email back and forth anymore.
You can organize and follow different conversations, choose which conversations are most important and easily search the conversation archive.
2) MLS and Real Estate Marketplace Apps
- Connect from HomeSpotter
- MLS Touch
- Smarter Agent
Connect from HomeSpotter is integrated with third-party vendors to access their MLS.
You can also edit listings and upload photos, access MLS contacts, and schedule showings.
With HomeSnap, you can do much more than just adding and editing listings to the MLS.
It also enables realtors to do lead generation, scheduling showings, branding, advertising, do market analysis, see property lines on-site, lead nurturing, and more.
The MLS Touch app is a more basic app that allows you to search the MLS, track client activities, and do your own branding and sharing.
Ten-X Commercial, as the name already indicates, is rather focused on promoting commercial properties.
It claims to be powering 90% of all online commercial real estate transactions.
LoopNet is the alternative to Ten-X, where you can also promote commercial properties via their mobile app.
I covered the differences between the two already in this article.
Trulia now seems to focus more on rental properties.
With Auction.com, you can find mainly discounted residential bank-owned and foreclosure home deals.
So, this app isn’t necessarily the best one for realtors in the retail property market.
The properties can be purchased via a bidding system.
Redx is not the typical real estate marketplace app per se.
Its focus is client prospecting and thus provides a prospecting platform, leads, a dialer, and several tools to help you do the prospecting work by phone.
Their team helps you also train yourself in giving phone by doing role plays.
With the Smarter Agent app, you can directly link to homebuyers, that are looking for properties via their mobile phones.
It can integrate MLS via IDX, can be personalized and features also team collaboration functionality.
Xome is similar to the Smarter Agent app in terms of functionality, with the only difference that they seem to support also realtors endeavors to generate leads.
Potential buyers using this app can search for homes in certain areas and by that find your listings, should you happen to be part of the Xome agent network.
3) Scheduling Apps
There are only slight differences between the six scheduling apps above.
All of them facilitate realtors to schedule showings and organize their calendar in efficient ways, so you avoid much back and forth with calls and Email communication.
The one standing out is Showing Pro from ProAgent Solutions because it is tailored to realtors.
One special feature is that after the showing, it assists you with getting valuable feedback from potential buyers.
4) Communication Automatization
- Chatbots such as LiveChat, Drift, Freshchat, ManyChat, Bold 360 and many more
Zapier is one of the most popular software automatization tools that generates a bridge between many well-known apps, so you have to do less manual work.
As an example, you can connect a Facebook Ads Campaign, where you use a chatbot like Manychat with a customer relationship management program.
Once a lead is generated, Zapier draws the lead contact information and adds it automatically into your customer relationship software.
But that’s only one of many use cases – almost only the sky is the limit.
Zurple is more limited than Zapier when it comes to use cases.
Their focus is closer on the conversion of real estate website visitors into leads and nurturing them automatically.
With Slydial you can partially automate your cold calling campaigns (should you use this).
You can send out multiple voicemails to a list of different phone numbers.
Grasshopper makes it possible to switch from taking calls at the office to answering calls from anywhere.
If you have a phone system, you can also take it to the cloud.
You can also do business text messaging from the Grasshopper business number, do video and audio conferencing, and screen sharing.
There are already many chatbots out there that can automatize what formerly was done by an automatic phone central.
They can do the first lead interaction and direct them to the right content or connect them directly with a human being. I covered many chatbots already in this article.
5) Information & Document Management
- Microsoft OneNote
The difference between them is that Tresorit is much more secure and has your data protection in mind.
My favorite is Evernote, but I am biased, because I am not a huge Microsoft fan. Nevertheless, I have to admit that I like the drawing features of OneNote a bit better.
They are both cloud-based and synchronize the notes automatically.
By the way, the document scanning can also be done with Evernote, so you don’t necessarily need an extra app for this functionality.
6) Realtor Delegation and Assistance
Key.me is an app that provides you either with a locksmith close by or help you copying a key.
With Updater, you get a full assistant for organizing a move.
It reserves a mover online, requests moving estimates, rents a truck, hires moving labor, ship your car and remove clutter and junk.
You can use it to help potential home buyers or you can recommend it to them and earn some “brownie points”.
7) Photo & Video Editing
Canva is a photo editing app which allows you to edit pictures in a user-friendly way online.
You can apply texture, effects, filters, trim, add different design elements, texts, icons, and design grids, and much more.
Another video editing app is WeVideo, with slightly more features.
You can string together segments of selected clips, but also add a green screen.
It also offers unlimited use of 1 million stock media pieces.
8) Networking & Co-Brokering
All four networking & co-brokering apps above help you connect with other realtors or real estate professionals, but they differ in functionality and features.
With the BiggerPockets app, you can basically access the forum and ask questions and by that find some potential partners.
However, the connecting of potential referrals is not done systematically, as with other apps such as Broker Assist, Referral Exchange, and Radius Agent.
9) Property & Rental Management
- MRI Real Estate Software
- Rentec Direct
- Yardi Breeze Property Management
- ResMan Property Management
- Property Zar
Stessa helps you track rental properties from one place. You can generate reports, organize the finances, and track an entire real estate portfolio.
MRI Real Estate Software has many software solutions and property management is just one of them.
With their property management app, you can manage residential and commercial properties, do accounting and also reporting and analysis.
With Rentec Direct, you have similar features as the two apps already mentioned above.
A slight difference is their feature where you can get a free website to promote your company and listings, and accept electronic signatures.
Apps for Meetings and Tours
1) Virtual Staging, Floor Plan and Interior Design
- Project Color
MagicPlan is a nice app, when you want or need to create floor plans with your phone.
According to the company you can scan a room in just 30 seconds.
The floor plan app can also be used to estimate materials and costs, and to create virtual tours.
Project Color is an app that was created by HomeDepot (a good marketing strategy to sell HomeDepot products, by the way).
This app focuses on interior design and enables you to browse different paint colors, get inspired by different examples and save your favorites.
What stands out to me is the visualization feature where you can see with the help of augmented reality in an instant and on-site how the potential changes would look like.
With their mobile app, you can transform 2D images captured from your phone into an immersive digital 3D copy.
2) Property Measurement
- Bubble Level App
- Roomscan Pro
The Bubble Level App is a simple app that can help you on-site to determine if a surface is horizontal (level) or vertical (plumb).
Another measurement app is Roomscan Pro, which allows you to measure the spaces of different rooms of a property and also generate floor plans.
The special feature of Waze is the accident, traffic, and hazard warning, and CoPilot’s special feature is the offline map navigation.
Google Maps is pretty basic, but also gives you good information about traffic situations.
Gas Buddy is also a navigation app but with a focus on nearby gas stations. You can use it also to find the cheapest gas prices.
4) Construction and Renovation Calculators
- 10bll Calc HD
- All-in-One Calculator
- DEWALT Mobile Pro
- Property Fixer
- Construction Estimator App
The cryptically called 10bll Cal HD app does what the name says.
It’s a business calculator app with more than 100 built-in functions for business, finance, statistics and mathematics.
You can easily calculate loan payments, amortizations, or interest rates with it.
The All-in-One Calculator is the less technical version of the 10bll Cal HD app.
It is more user friendly, less intimidating (should you get nervous when you see too many math symbols) and helps you solve everyday math problems.
It does simple or complex calculations, unit and currency conversions, areas, volumes, and more.
DEWALT Mobile Pro is another calculator app, but with a bigger focus on construction projects.
It features calculator templates for area, length, and volume, as well as a construction and scientific calculator. You can also estimate studs, drywall, and concrete slabs.
With the Property Fixer app, you have a real estate investment calculator that rather addresses the needs of property flippers.
After entering the essential information about a certain property it can calculate the potential profit and return on investment for a particular flip.
This might be interesting if you are a realtor and also in the real estate investment business or serving this type of real estate niche.
The PlanGrid app is something for realtors that also happen to manage construction projects.
With it, you can build and collaborate from anywhere with real-time access to plans, daily reports, documents and plans.
Another construction focused calculator app is the Construction Estimator App which can make estimations about all types of construction materials, such as Sand, Steel, Concrete and more.
5) Live Video
- Livestream from Vimeo
- Instagram Live Stories
- Facebook Live
Livestream from Vimeo provides you not only with the basic function of video live streaming, but also streaming analytics, cloud transcoding, live overlay graphics, live Q&A and polls, chat functions, lead generation tools, and more.
It is the app with most additional features so far.
With Periscope, you can stream live video and it features real-time interaction.
As a viewer, you can “heart” the streams you like and comment through the chat function.
StreamNow is rather a basic video live streaming app with fewer features than Livestream.
Apart from the standard features, it also provides you with the option of real-time interaction.
You can stream video to your followers and engage with them in real-time.
When a live video stream is available, it gets highlighted with a ring around the respective profile picture.
Lead Generation, Nurturing (Following Up), and Working with Clients
1) Social Media Management
- Sprout Social
With Buffer, you can schedule the posting of your content on different social media platforms, such as Facebook (Groups and Pages), Instagram, Pinterest, Twitter, and LinkedIn.
You can also add Links to profile bios that don’t accept links that easily (e.g. on Instagram).
You can also organize different hashtags and have access to report and analytics features.
Hootsuite has similar features as a Buffer, but provides you with significantly more social media platforms to post to (a total of 35).
Another difference is the access to advertising tools.
Although with Sprout Social you can do also cross platform publishing, its focus is rather on doing it in a smart way and with team collaboration.
Therefore, it offers also features such as optimal send times, an asset library, content suggestions, and message approval workflows.
The core features of Sendible are also cross platform posting and post scheduling.
The difference to the above are features such as brand and reputation monitoring and lead generation including measuring the ROI.
2) Events (Open Houses)
- OpenHome PRO
Spac.io is an open house lead generation app that makes it easier for realtors to capture high-quality leads.
It features automatic follow ups, integrates with CRMs, and provides you with real-time reporting and social insights on verified contacts.
In terms of collecting leads, OpenHome PRO has the same features as Spac.io, but instead of a CRM integration, it provides you with its own CRM and shows you leads that don’t have a real estate agent yet.
3) Video Messaging
As I covered already in this article, video can increase your conversion rates.
All the four apps above give you the possibility to communicate with clients and potential clients through video messages.
You can capture your webcam, or screen and then send your video message by email.
4) CRMs, Lead Qualification and Nurturing
All the above are customer relationship management apps that help you in your work to qualify, manage, and nurture leads.
I covered this topic already in this article, where I take a closer look at 28 CRMs that real estate professionals can use.
5) Market Reports and Property Inventory
- RPR Mobile
The AreaPulse App helps you generate very local market reports in a nicely designed way.
It has features such as personal branding, 6 months price trend, price and DOM averages, and can display active, sold and pending properties.
RPR Mobile is a member benefit of the National Association of Realtors and connects you to partnering MLS to generate market data, branded property reports, view local market statistics.
Based on your location, you can view nearby listings and sales activity, and search both on and off the market properties.
Moreover, you can lookup tax, mortgage, historical and distressed data, flood zones, school info and more.
With iHomefinder, you can create monthly market reports, weekly open home reports, and daily listing alerts for new and sold listings, and price changes.
Besides being an app to generate market reports, it can also help you generate new leads.
When new site visitors sign up to get reports, they subscribe with their email.
As a side note, this app also includes a WordPress IDX plugin to integrate your MLS into your WordPress website (should you have one).
I covered in this article how to do this integration.
Compass is a rather basic app for market reports.
With its help, you can access residential real estate market data, the most recent transaction data and historic sales trends.
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