Today, realtors can use so many mobile apps that it could quickly get overwhelming to know which one to focus on.
There are so many out there that it could quickly lead to “realtor death by app overload.”
So, I decided to try and answer the question of which mobile apps realtors can use and keep sane.
The fact that the right apps can really be helpful shows one perhaps fictional example from a “docu-telenovela” on Netflix about a real estate agency in the luxury property market in L.A. It’s called “Selling the Sunset.”
In this scene, one of their agents had to prepare a house for showing with a home stager.
The thing was, this house stager did a poor job of decorating it the right way.
I am not sure if this really happened, but this home stager supposedly went a bit on her own in terms of style and inspiration.
The result was a one-week delay because the house didn’t appeal to enough potential home buyers with this interior design, so it wasn’t ready to receive them yet.
This could have been avoided with the right communication and supported by the interior design app Project Color I discuss further below in today’s article.
If you’d like to learn about the total of 107 mobile apps that support a realtor’s different typical operational processes, keep on reading.
Which Mobile Apps Are Most Suitable for Realtors?
As a realtor, you can stuff your smartphone with different apps all day long up to the point where it gets overwhelming, and the effectiveness and efficiency get thrown under the bus.
Therefore, in my list below, I selected and filtered only those apps that can assist and accompany you in the typical operational processes as a realtor, such as:
- Administrative and management tasks
- Meetings and tours
- Lead Generation, Lead Nurturing (Following Up), and Working with Clients
I included those apps that are not limited to desktop computers but also offer mobile versions and thus work on your smartphone.
You can find already below all the apps at one glance in the table with the different prices included.
Overview of Apps for Administrative and Management Tasks
|Team Collaboration, Task Management, and Transaction Management||Price/ Price Range||MLS and Real Estate Marketplaces||Price/ Price Range||Schedulung||Price/ Price Range||Communication Automatization||Price/ Price Range|
|Trello||$0-$20.83 per month||Connect from HomeSpotter||n.a.||LocalUp Biz App||free||Zapier||$0-$748.75 per month|
|Asana||$0-$24.99 per month||HomeSnap||n.a.||Timify||£0-£48 per month||Zurple||from $309 per month|
|Backagent||$0-$32 per month||MLS Touch||free||apptoto||$29-$239 per month||Slydial||$0.10 per slydial or $2.95 per month|
|Clozio||~$100 per month||Ten-X||n.a. (broker cooperation fee)||Calendly||$0-$12 per month||Grasshopper||from $29 per month|
|DotLoop||from $29 per month||LoopNet||$139.95-$1,200 per month||ScheduleOnce||from $15 per month||LiveChat||$19-$59 per month|
|Skyslope||n.a.||Trulia||broker cooperation fees||Showing Pro from ProAgent Solutions||from $30.58 per month||Drift||$0-$1500 per month (billed annually)|
|Folio by Amitree||$0-$125 per month||Zillow||broker cooperation fees|
|Hubstaff||$0-$20 per month||Auction.com||5% of the winning bid or $2,500|
|Slack||$0-$15 per month||Redx||$39.99-$99.99 per month|
|RealScout||$39-$499 per month||Smarter Agent||$249-$349 per month|
|Xome||5% commission to pay realtor and Xome service fee|
|Information & Document Management||Price/ Price Range||Realtor Delegation and Assistance||Price/ Price Range||Photo & Video Editing||Price/ Price Range||Networking & Co-Brokering||Price/ Price Range|
|Camscanner||$0-$6.99 per month||Key.me||free||Canva||$0-$360 per year||BiggerPockets||$0-$39 per month|
|TinyScanner||$0-$4.99 per month||Updater||$149 per year||WeVideo||$59.88-$359.88 per year||Broker Assist||5% connection fee|
|Dropbox||$0-$19.99 per month||Handy||free||Referral Exchange||$95 per month, or $995 one time fee|
|Tresorit||$0-$30 per month||Uberdoo||free||Radius Agent||$99 per month plus $29 per lead, or $79 per lead|
|DocuSign||$10-$20 per month||n.a.|
|Evernote||$0-$14.99 per month|
|Microsoft OneNote||$1.99 per month|
|Property & Rental Management||Price/ Price Range|
|Stessa||free, and optional premium service fees|
|MRI Real Estate Software||n.a.|
|Rentec Direct||$35-$200 per month|
|appfolio||from $250 per month|
|Buildium||$156-$208 per month|
|Yardi Breeze Property Management||Yardi Breeze Property Management|
|Propertyware||from $250 per month|
|Hemlane||from $36.50 per month|
|PayHOA||from $40 per month|
|ResMan Property Management||n.a.|
|Property Zar||from $25 per month|
Overview of Apps for Meetings and Tours
|Virtual Staging, Floor Plan and Interior Design||Price/ Price Range||Property Measurement||Price/ Price Range||Navigation||Price/ Price Range||Construction and Renovation Calculators||Price/ Price Range|
|MagicPlan||$9.99-$19.99 per month||Bubble Level App||free||Waze||free||10bll Calc HD||$5.99 (one time fee)|
|Project Color||free||Roomscan Pro||$0-$8.49 (one time fee)||CoPilot||€14.99-€29.99 per year||All-in-One Calculator||free|
|Matterport||$0 -$689 per month||GoogleMaps||free||DEWALT Mobile Pro||$0-$24.99 (one time fee)|
|GasBuddy||free||Property Fixer||$0-$39.99 (one time fee)|
|PlanGrid||$0-$139.99 (one time fee)|
|Construction Estimator App||$0-$49.99 per year|
|Live Video||Price/ Price Range|
|Livestream from Vimeo||from $900 per year|
|StreamNow||$499 one time fee per user|
|Instagram Live Stories||free|
Overview of Apps for Lead Generation, Nurturing (Following Up), and Working with Clients
|Social Media Management||Price/ Price Range||Events (Open Houses)||Price/ Price Range||Video Messaging||Price/ Price Range||CRMs, Lead Qualification and Nurturing||Price/ Price Range|
|Buffer||$15-$99 per month||Spac.io||$25-$145 per month||BombBomb||$468-$2,000 per year||Propertybase||$828-$1068 per year|
|Hootsuite||$228-$1188 per year||OpenHome PRO||$0-$25 per month||Loom||$0-$45 per month||CINC||n.a.|
|Sprout Social||$99-$249 per month||Vidyard||from $225 per year||Zillow Premier Agent||n.a.|
|Sendible||$19-$299 per month||CloudApp||$0-$10 per month||Contactually||$69-$119 per month|
|Cloze||$19.99-$49.99 per month|
|Close||$25-$95 per month|
|Podio||$0-$24 per month|
|Spotio||$39-$129 per user per month|
|Market Reports and Property Inventory||Price/ Price Range|
|AreaPulse||$49-$499 per month|
|IHomefinder||$59.95-$199.95 per month|
107 Apps Realtors Use to Make Their Live Easier
Apps for Administrative and Management Tasks
1) Team Collaboration, Task Management, and Transaction Management
- Folio by Amitree
Trello helps you organize and prioritize different projects in a flexible way using different cards, boards, and lists.
You can create team tasks and add comments, attachments, and due dates.
Additionally, it provides you with workflow automation.
For realtors, this app would need to be more customized for the typical workflows, but this is possible due to its flexibility.
Another task and project management app is Asana.
It’s not directly made for realtors but is also highly customizable. It helps you work on different projects and tasks in a team.
One of the many features is importing certain emails as tasks or commenting on tasks of other team members.
Clozio is much more streamlined to the operational processes and workflows of realtors.
It is rather focused on transactional processes from pre-listing to closing. It provides custom checklists that keep realtor teams on track.
The next transaction management app is DotLoop which enables realtors, brokers, and teams to edit forms, eSign, collaborate, and automate compliance.
Another app is Skyslope which claims to be the leader in transaction management.
Some features are auditing files, real-time compliance tracking, e-signature, brokerage analytics, and different integrations with customer relationship management software (CRM).
The last transaction management app to mention, rather with a focus on Email (Gmail), is Folio by Amitree.
It helps realtors to automatically organize emails by clients and transactions.
The focus of the Hubstaff app is more on the time-tracking side of things.
With it, you can track time and GPS, monitor productivity, and much more.
Some additional features outside the tracking context are team scheduling, geofencing, and simple payroll.
Slack focuses on team collaboration, not limited to realtors. It’s basically team chat, so you don’t have to email back and forth anymore.
You can organize and follow different conversations, choose which conversations are most important, and easily search the conversation archive.
2) MLS and Real Estate Marketplace Apps
- Connect from HomeSpotter
- MLS Touch
- Smarter Agent
Connect from HomeSpotter is integrated with third-party vendors to access their MLS.
You can also edit listings and upload photos, access MLS contacts, and schedule showings.
With HomeSnap, you can do much more than just add and edit listings to the MLS.
It also enables realtors to do lead generation, schedule showings, branding, advertising, market analysis, see property lines on-site, lead nurturing, and more.
The MLS Touch app is a basic app that allows you to search the MLS, track client activities, and do your own branding and sharing.
Ten-X Commercial, as the name already indicates, is rather focused on promoting commercial properties.
It claims to be powering 90% of all online commercial real estate transactions.
LoopNet is the alternative to Ten-X, where you can promote commercial properties via their mobile app.
I covered the differences between the two already in this article.
Trulia now seems to focus more on rental properties.
With Auction.com, you can find mainly discounted residential bank-owned and foreclosure home deals.
So, this app isn’t necessarily the best for realtors in the retail property market.
The properties can be purchased via a bidding system.
Redx is not the typical real estate marketplace app per se.
Its focus is client prospecting and thus provides a prospecting platform, leads, a dialer, and several tools to help you do the prospecting work by phone.
Their team helps you also train yourself in giving phone by doing role plays.
The Smarter Agent app lets you directly link homebuyers looking for properties via their mobile phones.
It can integrate MLS via IDX, be personalized, and feature team collaboration functionality.
Xome is similar to the Smarter Agent app in terms of functionality, with the only difference being that they seem to support also realtors’ endeavors to generate leads.
Potential buyers using this app can search for homes in certain areas and find your listings, should you happen to be part of the Xome agent network.
3) Scheduling Apps
There are only slight differences between the six scheduling apps above.
All of them facilitate realtors to schedule showings and organize their calendars efficiently.
Hence, you avoid much back and forth with calls and Email communication.
The one standing out is Showing Pro from ProAgent Solutions because it is tailored to realtors.
One special feature is that after the showing, it assists you with getting valuable feedback from potential buyers.
4) Communication Automatization
- Chatbots such as LiveChat, Drift, Freshchat, ManyChat, Bold 360, and many more
Zapier is one of the most popular software automatization tools that generate a bridge between many well-known apps, so you have to do less manual work.
For example, you can connect a Facebook Ads Campaign using a chatbot like Manychat with a customer relationship management program.
Once a lead is generated, Zapier draws the lead contact information and adds it automatically into your customer relationship software.
But that’s one of many use cases – almost only the sky is the limit.
Zurple is more limited than Zapier when it comes to use cases.
It focuses more on converting real estate website visitors into leads and nurturing them automatically.
Slydial can partially automate your cold calling campaigns (should you use this).
You can send out multiple voicemails to a list of different phone numbers.
Grasshopper makes it possible to switch from taking calls at the office to answering calls from anywhere.
If you have a phone system, you can also take it to the cloud.
You can also do business text messaging from the Grasshopper business number, video and audio conferencing, and screen sharing.
There are already many chatbots out there that can automatize what formerly was done by an automatic phone central.
They can do the first lead interaction and direct them to the right content or connect them directly with a human being. I covered many chatbots already in this article.
5) Information & Document Management
- Microsoft OneNote
The difference between them is that Tresorit is much more secure and has your data protection in mind.
My favorite is Evernote, but I am biased because I am not a huge Microsoft fan.
Nevertheless, I have to admit that I like the drawing features of OneNote a bit better.
They are both cloud-based and synchronize the notes automatically.
By the way, document scanning can also be done with Evernote, so you don’t necessarily need an extra app for this functionality.
6) Realtor Delegation and Assistance
Key.me is an app that provides you with a locksmith close by or helps you copy a key.
With Updater, you get a full assistant for organizing a move.
It reserves a mover online, requests moving estimates, rents a truck, hires moving labor, ships your car, and removes clutter and junk.
You can use it to help potential home buyers or recommend it to them and earn some “brownie points.”
7) Photo & Video Editing
Canva is a photo editing app that allows you to edit pictures in a user-friendly way online.
You can apply texture, effects, filters, trim, add different design elements, texts, icons, design grids, and much more.
Another video editing app is WeVideo, with slightly more features.
You can string segments of selected clips together but also add a green screen.
It also offers unlimited use of 1 million stock media pieces
8) Networking & Co-Brokering
All four networking & co-brokering apps above help you connect with other realtors or real estate professionals, but they differ in functionality and features.
With the BiggerPockets app, you can access the forum, ask questions, and find potential partners.
However, connecting potential referrals is not done systematically, as with other apps such as Broker Assist, Referral Exchange, and Radius Agent.
9) Property & Rental Management
- MRI Real Estate Software
- Rentec Direct
- Yardi Breeze Property Management
- ResMan Property Management
- Property Zar
Stessa helps you track rental properties from one place. You can generate reports, organize the finances, and track an entire real estate portfolio.
MRI Real Estate Software has many software solutions, and property management is just one of them.
With their property management app, you can manage residential and commercial properties, do accounting, and report and analyze.
With Rentec Direct, you have similar features to the two apps mentioned above.
A slight difference is their feature, where you can get a free website to promote your company and listings and accept electronic signatures.
Apps for Meetings and Tours
1) Virtual Staging, Floor Plan, and Interior Design
- Project Color
MagicPlan is a nice app when you want or need to create floor plans with your phone.
According to the company, you can scan a room in 30 seconds.
The floor plan app can also be used to estimate materials and costs and to create virtual tours.
Project Color is an app created by HomeDepot (a good marketing strategy to sell HomeDepot products, by the way).
This app focuses on interior design and enables you to browse different paint colors, get inspired by various examples, and save your favorites.
What stands out to me is the visualization feature, where you can see how the potential changes would look with the help of augmented reality in an instant and on-site.
With their mobile app, you can transform 2D images captured from your phone into an immersive digital 3D copy.
2) Property Measurement
- Bubble Level App
- Roomscan Pro
The Bubble Level App is a simple app that can help you on-site to determine if a surface is horizontal (level) or vertical (plumb).
Another measurement app is Roomscan Pro, which allows you to measure the spaces of different property rooms and generate floor plans.
The unique feature of Waze is the accident, traffic, and hazard warning, and CoPilot’s unique feature is offline map navigation.
Google Maps is pretty basic but also gives you good information about traffic situations.
Gas Buddy is also a navigation app focusing on nearby gas stations. You can also use it to find the cheapest gas prices.
4) Construction and Renovation Calculators
- 10bll Calc HD
- All-in-One Calculator
- Property Fixer
- Construction Estimator App
The cryptically called 10bll Cal HD app does what the name says.
It’s a business calculator app with over 100 business, finance, statistics, and mathematics functions.
With it, you can easily calculate loan payments, amortizations, or interest rates.
The All-in-One Calculator is the less technical version of the 10bll Cal HD app.
It is more user-friendly, less intimidating (should you get nervous when you see too many math symbols), and helps you solve everyday math problems.
It does simple or complex calculations, unit and currency conversions, areas, volumes, and more.
With the Property Fixer app, you have a real estate investment calculator that addresses the needs of property flippers.
After entering the essential information about a specific property, it can calculate the potential profit and return on investment for a particular flip.
This might be interesting if you are a realtor and also in the real estate investment business or serving this type of real estate niche.
The PlanGrid app is something for realtors who manage construction projects.
With it, you can build and collaborate from anywhere with real-time access to plans, daily reports, documents, and plans.
Another construction-focused calculator app is the Construction Estimator App which can estimate all types of construction materials, such as sand, steel, concrete, and more.
5) Live Video
- Livestream from Vimeo
- Instagram Live Stories
- Facebook Live
Livestream from Vimeo provides you with the basic function of video live streaming, streaming analytics, cloud transcoding, live overlay graphics, live Q&A, polls, chat functions, lead generation tools, and more.
It is the app with the most additional features so far.
With Periscope, you can stream live video and feature real-time interaction.
As a viewer, you can “heart” the streams you like and comment through the chat function.
You can stream videos to your followers and engage with them in real-time.
When a live video stream is available, it gets highlighted with a ring around the respective profile picture.
Lead Generation, Nurturing (Following Up), and Working with Clients
1) Social Media Management
- Sprout Social
With Buffer, you can schedule your content posting on different social media platforms, such as Facebook (Groups and Pages), Instagram, Pinterest, Twitter, and LinkedIn.
You can also add Links to profile bios that don’t accept links that easily (e.g., on Instagram).
You can also organize different hashtags and access reports and analytics features.
Hootsuite has features similar to Buffer but provides you with more social media platforms to post to (a total of 35).
Another difference is the access to advertising tools.
Although you can also do cross-platform publishing with Sprout Social, its focus is on doing it smartly and with team collaboration.
Therefore, it offers optimal send times, an asset library, content suggestions, and message approval workflows.
The core features of Sendible are also cross-platform posting and post scheduling.
The above differences include brand and reputation monitoring and lead generation, including measuring the ROI.
2) Events (Open Houses)
- OpenHome PRO
It features automatic follow-ups, integrates with CRMs, and provides real-time reporting and social insights on verified contacts.
OpenHome PRO has the same features as Spac.io in terms of collecting leads.
Still, instead of a CRM integration, it provides you with its own CRM and shows you leads that don’t have a real estate agent yet.
3) Video Messaging
As I covered in this article, video can increase your conversion rates.
All four apps above allow you to communicate with clients and potential clients through video messages.
You can capture your webcam or screen and send your video message by email.
Hence, you know who has been watching your videos and for how long.
4) CRMs, Lead Qualification, and Nurturing
All the above are customer relationship management apps that help you in your work to qualify, manage, and nurture leads.
I covered this topic already in this article, where I take a closer look at 28 CRMs that real estate professionals can use.
5) Market Reports and Property Inventory
- RPR Mobile
The AreaPulse App helps you generate very local market reports in a nicely designed way.
It has personal branding, a 6-months price trend, and price and DOM averages.
It can display active, sold, and pending properties.
RPR Mobile is a member benefit of the National Association of Realtors.
It connects you to partnering MLS to generate market data, branded property reports, and view local market statistics.
You can view nearby listings and sales activity based on your location and search both on and off-the-market properties.
Moreover, you can look up tax, mortgage, historical and distressed data, flood zones, school info, and more.
With iHomefinder, you can create monthly market reports, weekly open home reports, and daily listing alerts for new and sold listings and price changes.
Besides being an app to generate market reports, it can also help you generate new leads.
When new site visitors sign up to get reports, they subscribe with their email.
As a side note, this app also includes a WordPress IDX plugin to integrate your MLS into your WordPress website (should you have one).
I covered in this article how to do this integration.
Compass is a rather basic app for market reports.
With its help, you can access residential real estate market data, the most recent transaction data, and historical sales trends.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.