Using your professional-looking real estate email address can have many different benefits regarding conversion rates and risk mitigation.
A real estate agent’s email address from a free Yahoo, Gmail, or Hotmail account usually doesn’t cut it.
The reasons for this I will cover in today’s article.
I will cover…
- Why you should look for an optimal real estate agent email address in the first place.
- The different real estate email address types and their effects on conversions.
- What good real estate email addresses are made of (including 40 examples and how to generate them with artificial intelligence).
- How to get your domain for your real estate email address.
- 7 email hosting services
Why Should You Look for an Optimal Real Estate Agent Email Address in the First Place?
I am sure you know them… these emails you may have received telling you to update your information with the IRS (giving away your personal data, of course), to pick up a nice suitcase in Nigeria with a million dollars after you kissed the ring of a shady character or the one from an attractive member of the opposite sex wanting a date with you.
When you look a bit closer at the email addresses used, they often don’t look professional or trustworthy at all, meaning they are from a free email service provider like Yahoo or Gmail.
Unfortunately, some don’t check the sender’s email address and fall for the different scams.
From a conversion rate perspective, the ones falling for it are the converting leads for the scammers. For them, it’s a numbers game.
To make a long story short, the main goal you may have by looking for a good or optimal email address for real estate agents is to increase your chances of being perceived as trustworthy.
And why do you want that?
It’s to increase your persuasive effect on the receivers, making them more likely to convert into warm or hot leads or your real estate clients.
So, getting the email address right as a real estate agent is a conversion rate optimization tactic at its core.
But is there any proof of that?
Let’s find out…
Real Estate Email Address Types and Their Effects on Conversions
You mostly find performance statistics about email marketing strategies and tactics, as I already covered in this, this, and this article.
But email address types and their conversion effects? That’s another story.
There is only a bit of proof via a few statistics, if at all, and the rest is “common sense” and deduction.
For example, according to this source, you will have higher bounce rates with an email address from a free account such as Yahoo, Hotmail, or Gmail.
This means the email you are sending will often not even get through to your receiver.
So, this would kill any conversion opportunity from the start because the receivers won’t even be able to read your message that is supposed to convert them.
To even have better chances in the first place, you want to use an email address registered at your broker’s or your own domain. This is often called a professional email address.
The common sense and deduction part is easy. You just need to zoom out and observe your own behavior.
You just need to remember the example from the above email scams and analyze your behavior.
When I get an email from someone I don’t know (yet), I usually check the sender’s address.
I feel more comfortable when it’s not from a free account but from their web domain and looks like email@example.com.
Because I can then go to the domain and check it out and get additional information.
So, an email address that looks like the above and is created via your hosting provider with your domain should be able to build more trust and can be considered professional.
It has the following two additional benefits besides trust and a reduced probability of bounces:
- It represents your business better than firstname.lastname@example.org
- The email provider usually provides regular backups
Overall, we can conclude that your real estate agent email address can influence your conversion rates because of how it is perceived.
If it is professional, you will likely increase your conversions. If it’s not, conversions will likely go down (because of higher bounce rates and less trust and credibility).
What Are Good Real Estate Email Addresses (40 Ideas & Samples)?
From the above, we can agree that your email address should include at least your domain name.
It may come across as even more personal if you can also use your first name, last name, or both.
So, one template you could use is email@example.com.
We can also use a little bit of AI help to get even more ideas and combinations.
So, I headed over to ChatGPT (you may have heard of it) and gave it the following prompt:
“Generate 20 professional email address names by using “Firstname,” “Lastname,” and “domainname.com.”
And this was the result:
Suppose you want to go a bit more generic. In that case, you could give it this prompt:
“Generate 20 professional email address names by using “domainname.com.”
The result was this one:
Can You Have “Realtor” in Your Email Address?
The thing is that the National Association of Realtors is the owner of the term and trademark “Realtor.”
Therefore, the use of this term has to be aligned with the rules and regulations of the NAR.
On their website, they state the following in this regard:
“The same rules governing the use of the REALTOR® marks apply on the internet.
In domain names, email addresses, and usernames, members are authorized to use the REALTOR® marks only to indicate membership to NAR by using the marks with a member’s name or with the name of the member’s real estate business.“
If I read this correctly, you can only use it if you are a NAR member.
Getting Your Domain for Your Real Estate Email Address
From the above, you can learn that when it comes to better conversions, it is wiser to use a professional real estate email address, which can be from your broker’s or your own web domain.
This ensures you have a better shot at being perceived as more trustworthy, a prerequisite for higher conversion rates.
Before we get into how you get such an email address, you may wonder whether you should use your broker’s domain or your own.
Generally, there are more downsides than upsides to using an email address from your broker.
What are they?
1) You may not stay with your broker in the long run, and if you have to change it, you will have a lot of overhead work because you will need to change to a new email address.
This means you will need to inform old and current clients and leads.
Then, there is also the risk that these clients and leads may not get this new email, and you lose contact with some of them.
You may mitigate this if you have their phone numbers and may call them up. But again, this can be some significant overhead.
2) You likely don’t have access to and control over the email service provider your broker uses. This is especially bad when someone from the brokerage uses email in a spammy way, and the broker’s emails get flagged.
At the latest, you must change your real estate email address and run into the same overhead as in point 1).
3) Related to 2) is when your broker changes their domain, and again you will have to change your email address, and run into the issues of 1).
So, the situation is pretty clear. There are more downsides than upsides to using your broker’s domain for your real estate email address.
7 Hosting Services for Your (Real Estate) Email Addresses
It doesn’t matter whether you do or don’t create a real estate website (my article about real estate website builders); you can usually get a professional real estate email address from a web hosting company.
If you are not interested in hosting your real estate website, you may choose a cheaper plan that charges you almost nothing for web space (since you won’t need it).
In the below table, you will find an overview of the different providers.
Some of them only offer email, but you will need to get your domain name separately.
|Email Hosting Provider||Monthly Price per User|
|Google Workspace (not to confuse with Gmail)||$6.00|
|Microsoft 365 Business Premium||$6.00|
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.
Author & Founder
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