Whether you need a new real estate website or would like to switch or improve your existing one, at some point, you will come across WordPress.
And if you are considering making any change now, you might wonder if WordPress is actually good for real estate.
WordPress is good for real estate when it comes to its lead generation capacity; because of the vast possibilities to tailor its functionality and design to a particular real estate marketing strategy.
Would you like to learn more about WordPress for real estate, what it is, the six benefits of using it for real estate, 36 free and premium real estate WordPress themes, and if it does support IDX?
Then check out the rest of my article.
What is WordPress?
There could be some confusion when we hear of WordPress. This is actually because there are two; that is, wordpress.com and wordpress.org.
WordPress.com is similar to any other paid website builder that uses the source code of WordPress.
It is self-hosted, and you have to pay monthly fees for different plans depending on the functionality you want.
WordPress.org, in turn, is a free open source content management system (CMS).
A content management system is software that helps you create and manage digital content without needing to create things repeatedly from scratch.
Therefore, the use of a database is essential in this context.
This is especially helpful when you need to create pages such as blog posts or property listings that don’t differ in terms of layout and page elements but differ in content.
Suppose before the times of content management systems you wanted to create a new property listing within your property listing page.
In that case, you would have had to copy the page elements to create a new one and then input the new content for the particular property (e.g., property listing text and images).
With a content management system such as WordPress.org, the repeating elements can now be stored in a database, used, and loaded dynamically when necessary.
So when I talk about WordPress for real estate in this article, I mean the second one, WordPress.org, and not the first one.
6 Benefits of Using WordPress (for Real Estate)
What would I do if I had a pistol to my head and asked to name only two main benefits of WordPress?
In that case, I would say its high customizability and that it works very well with search engines such as Google.
But since I don’t have a pistol to my head, I have the chance to name a few additional benefits and can explain the two already mentioned a bit further.
1) It Always Comes With a Blog
Suppose you freshly install WordPress but want a real estate website with your main property listings on the main page.
And the blog page you would like to have as something optional on a separate page. In this situation, you will need to do some customization work.
Why? Because by default, WordPress.org will be installed with a blog as the main element. So the main page will be the blog and its blog posts.
This is because its main aim was to be a blogging platform.
So it comes with everything you need for a blog, such as RSS feeds, comment areas, an RSS feed, and more.
2) Google and Other Search Engines Really Like It
One of the main benefits I see in WordPress is the search engine friendliness and that search engines like it. But why is it like that?
Its clean code makes it easy for search engines to crawl the content and index it.
Besides that, you can add different meta tags, titles, and descriptions to the media you add, such as images.
3) No Web Development Skills and Software Needed to Manage and Edit Content
Even though it will be helpful to know a bit of HTML, it’s not a must to add new pages, upload images and other media files, and format text.
You can do all these tasks directly via your browser without using FTP software.
This also means that you will not need a web developer for every little task.
4) Highly Customizable With Themes and Plugins
The second core benefit I already mentioned initially is that you have sheer unlimited options to customize your real estate WordPress website in terms of design and functionality.
Design and functionality customizations are usually done via free and premium WordPress Themes and different free and premium plugins.
Most of the themes have their focus on design aspects.
This is usually a package of different files containing style sheets, graphics, and code that can change your website’s overall design and layout. Some themes also offer additional functionality.
But extending the functionality is usually the job of plugins.
For example, a website chat would be an extension of the basic functionality of your real estate website.
In that case, you would need to install a chat plugin to use this functionality.
The fact that it’s highly customizable also makes WordPress more scalable.
This can come in handy when your real estate website starts growing, and there is a need for you to increase the web server capacity.
This also ties in with the benefit of being the owner of your website (benefit 6)
5) Many User Accounts Possible
Suppose you are in the position and can delegate your content marketing or update your real estate website to a freelancer or your own staff.
How can WordPress help with that?
You can create several different user accounts with additional access rights for each of them. This can only be done by the administrator.
They can then access the WordPress backend independently and, for example, add new blog posts or property listings.
6) You Are the Owner of Your Website
Technically, WordPress.org is free (the code); still, you will need to buy a domain and pay a hosting provider where the free code will be deployed.
So saying that it’s completely free is a bit window dressing. The advantage of using your own hosting provider is that you will be the owner of your website.
Sure, a hosting provider could also decide to cancel your service. However, in that case, it would need some more government involvement, and you could still move the code to another hosting provider easier.
Is WordPress Good for Realtors?
You might wonder whether WordPress is good for realtors because you want to change your current real estate website or need to create a new one.
Since I don’t know what you mean by “good,” I assume you mean the capacity of generating leads. Why?
What else should a website do if not generating leads and getting you new business connections.
Overall, and in the context of lead generation capacity, WordPress is good for realtors.
It gives excellent options to tailor your WordPress real estate website’s functionality and design to your overall real estate marketing strategy.
And should one of your marketing methods be content marketing, you will get the additional bonus from Google and other search engines liking the code for crawling reasons.
36 Free and Premium Real Estate WordPress Themes 2021 and 2022
Right now, you may be seriously considering switching or starting out with a WordPress real estate website.
So I prepared a small overview for you of 36 different free and premium real estate WordPress themes.
|Theme Name||IDX Integration possible?||Price|
|Real Estate Salient||undisclosed||$35|
|VW Real Estate||undisclosed||free|
|Aperture Real Estate||undisclosed||free|
|Real Estate Base||undisclosed||free|
|Real Estate Right Now||undisclosed||free|
|Listing Hive||undisclosed||$0 to $69|
|Agent Focused Pro Theme||yes||$79|
|Winning Agent Pro 2||yes||$79 - $199|
|WpCasa Twenty Fifteen||undisclosed||$49-$69|
|Real Estate 7||yes||$59|
When you look at the overview table, you will see several real estate WordPress themes marked with “yes” for “IDX third party integration”.
It is important to know that the theme you choose can integrate third-party plugins that make the IDX integration of your MLS possible. I discussed how you can integrate your MLS into WordPress via IDX plugins in this article.
You don’t want to just select a free theme and then later find out that you will have to manually add and update all your MLS property listings.
Does WordPress Support IDX?
This leads to our next basic question. Does WordPress support IDX?
You may have already deduced this from what I discussed previously and could understand that you can customize and extend a WordPress-powered website almost in an unlimited way.
When you start with a clean slate and first install WordPress on your web server, IDX is not yet supported.
But this changes once you install one of the many plugins that extend the functionality and thus make IDX support possible.
12 WordPress Real Estate Website Examples
To conclude this article, I would like to show you some examples of what WordPress real estate websites look like. You can find my small list below.
To find them, I searched on different websites that mentioned “best real estate websites”.
I am not sure how “best” was defined or how they were qualified (e.g., user-friendliness, conversion rates, etc.?), though.
While on these websites, I then used a Google Chrome extension called “Wappalyzer“.
With this tool, you can check websites to a certain degree and find out with which technology they were built.
So without further ado, here comes the list:
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.