For some realtors, WIX and other website builders can be an easy solution to get a professional-looking website up and running fast.
While this is a convenient solution at first glance, very often, real estate professionals and especially realtors might also wish to integrate MLS data into WIX with the help of IDX.
And then they might ask themselves, “Does Wix support IDX?”
Wix does support IDX but not with the same ease as you can integrate other features and functionalities in this website builder.
You will either need to live with iframes not beneficial for Google indexation and/or apply some coding skills to counter this downside.
This article will discuss the topic in more depth and how you can actually integrate IDX into WIX.
What is Wix?
Wix is a software company that was founded in Israel in 2006 and today, it is most known for providing a website builder with its cloud-based web development services.
Users can create mobile-friendly HTML5 websites by using drag and drop features.
Additionally, users can also integrate and/or add eCommerce, online marketing, contact form, email marketing, community forums, and social media functionality.
In this context, WIX uses its own development as well as third-party applications.
The overall business model is freemium, meaning that the basic version is free, but for premium features and functionality, you will need to upgrade to a fee-based plan.
For instance, one of those features is when you want to use an individual dedicated domain name, access the form builder, remove Wix ads, add eCommerce functionality or increase your web server storage and bandwidth.
When it comes to the website builder functionality, you can use different customizable website templates.
It also includes graphics, apps, fonts, image galleries, animations and more.
But you are not bound to always use a template. You can also build your website from scratch without the use of a template.
Since October 2013, it also provides a mobile editor, where you can view the sites you build from a mobile phone perspective.
App developers can offer their application on the Wix App Market and earn 70% of the revenue.
As a result, the variety of apps available to integrate into websites is steadily increasing.
You also have some customization options.
Furthermore, you can insert HTML scripting into the graphical user interface.
To do that, you would need to first label page elements, such as text boxes, buttons, and aliases from the properties menu before you can add behavior with the help of the Corvid code editor.
Does Wix Support IDX?
Especially as a realtor or broker, you will need IDX to connect an MLS with your website.
IDX means Internet Data Exchange, and it enables the communication between multiple listing service databases and external real estate websites.
The real estate websites can then automatically pull data from these databases, so they can display different properties on the real estate websites without the realtor having to manually copy and paste property information from the MLS into their real estate websites.
The same is true for updating property information.
Once it’s updated in the MLS, it automatically updates on the real estate website.
So is it possible to integrate this functionality into a WIX website?
The answer is yes and no.
It doesn’t support it in the same easy way as you can integrate the already above-mentioned features and functionalities such as eCommerce.
To be able to integrate it without much technical knowledge was already requested in the WIX help center a while ago, but it seems not much has been done to enable that since then (source).
But at the same time, it does support it, provided you are not afraid of technical stuff.
Most people using WIX prefer a drag and drop website builder that makes it easy to build a website without needing much technical knowledge.
So I would guess from the perspective of the main needs of their users, that an IDX integration, as they would expect it actually doesn’t exist.
A small minority will do a little bit of coding, but this minority usually doesn’t need to use website builders and could go with wordpress.org in the first place.
How to Integrate IDX into WIX
With some coding experience, there is a little workaround that will make it possible to integrate IDX into WIX.
But there are some issues you likely have to deal with when doing that on website builders such as WIX.
Here they are:
- You might be forced to use an iframe, meaning you won’t rank well on Google and other search engines with this part of your website.
- The IDX won’t live on the site, and it won’t be branded.
- You can’t optimize iframes for mobile devices.
- You will have limited support for iframes.
- Certain features of iframes may not work properly, such as quick searches, slideshows, custom city lists, and showcases.
- The overall IDX customization will be limited.
Should you have missed what an iframe actually is…
They basically enable you to display an external or different website on your site.
So it is kind of a “window” to another site (here, the MLS connected by IDX).
The problem with iframes is that they have fixed dimensions, such as height and width.
With some luck, this can have a decent look, but more often than not, it doesn’t.
Should many different properties need to be displayed, it often generates an internal scroll bar and/or extra white space.
So depending on the property listings, one iframe can’t necessarily display all property search results.
WIX is great for building basic websites with content such as text and photos.
But since an IDX integration needs to be more dynamic, you will need some good technical skills and experience to integrate it, despite the above-mentioned issues.
That’s why you won’t find many websites made with drag and drop builders that could integrate a successful working MLS with IDX.
By the way, here are some examples of realtor websites that more or less successfully work IDX on WIX:
- The Realty Association
- Christensen-Bates Group
Ron Lyons: Note how you will see a forced iFrame with scroll bars when using the property search on this website.
- Lake Almanor Peninsula Realty
- Lambrecht Reality
If you still want to go for an IDX integration and do the technical work yourself or delegate it, this is the easier but less user-friendly workaround to iframes you could use to make the IDX integration in WIX possible:
So a WIX page isn’t created in a static way, but it pulls content into the site in a dynamic way.
There are IDX wrappers or wrapper functions that are supported by the WIX platform and can be limited by the respective WIX theme.
Now, let’s get to the steps:
1) Add a widget area to your page (can be found within the WIX site editor)
1.1) Now on the left side, click the +Add button
1.2) Select embed.
1.3) Use HTML iframe to add this block on your page.
2) The next thing is to click on the Enter Code button.
3) From your IDX application, you copy the code and paste it inside the WIX code block that you just created
4) To ensure that the widget code renders properly, you need to wrap the code in tags. For instance:
There is a more complicated option to integrate IDX into WIX, where you will need much more coding experience.
I have some coding experience, but not on a very high level and had to take some time to understand the approach.
Chances are, the majority of you aren’t that experienced in coding, so I will spare you with the details.
This workaround is mentioned in detail on the GitHub website, and you might want to delegate this work to someone who knows how to understand and apply it to your WIX website.
“Git” is a system in the field of software development that helps different programmers to coordinate their work and is used for distributed version-control.
It can also be used to track changes.
So, the GitHub website provides hosting for software development and version control, using the “Git ” system explained above.
As you can see, all in all, it’s a more complex endeavor to integrate IDX into WIX in a way that you and your website visitors and potential customers will benefit from it.
As long as WIX doesn’t offer this integration in an easier way to their main target users yet, I wouldn’t go for it.
Instead, I would use WordPress.org, where you will have more flexibility and many more options for an IDX integration, as I already mentioned in this article.