You might have heard that incorporating videos in your (real estate) email marketing campaigns may have great benefits in terms of open rates and conversion rates.

And in the real estate space, one tool in this regard often gets more mentions than others, which is BombBomb.

But was is BombBomb Real Estate?

BombBomb, in general, is a software that enables you to send emails with incorporated video to your list of contacts.

There is no specific BombBomb product or feature that is exclusively tailored to realtors and real estate overall.

The only element where a slight focus on real estate gets clear is when it comes to the integration of third-party CRM software.

But a large part of these software products are indeed tailored to the real estate industry.

Please read on should you want to know more about BombBomb, its pricing, how you can profit from video in your email campaigns (crunching numbers), and what alternatives to BombBomb there are.

What is BombBomb?

BombBomb is easily explained. It definitely doesn’t have to do anything with explosives, that’s for sure.

It’s an email software that allows you to send pre-recorded video emails to your email list or email contacts. These videos are incorporated into emails.

The software allows you to do this from multiple devices, such as mobile (iOS and Android), and of course, your desktop computer.

This is the easy and basic explanation of the software.

But BombBomb has more nuances and products with relevant use cases for realtors that I will explain in the next section.

BombBomb Products & Features

1) BombBomb Essentials

The BombBomb Essentials plan costs $29 per month and is the most basic software version.

You have multiple recording options, so you can record your face, your screen and/or both.

The combination of recording options is helpful should you need to explain complex concepts, which can be the case when you want to explain a certain real estate deal structure.

The videos you record you can not only send via email, but also via social media, text message, Slack, LinkedIn, and many other email apps or CRMs.

Since BombBomb is also accessible via your mobile phone, you can do the same on the go which is quite necessary if you are a realtor.

In this context, one use case could be that you send a video email via BombBomb right after a showing (or in between showings) to do a short follow-up with a potential buyer.

Another feature is the Gmail integration, so you can record, send, and track directly from your Gmail inbox.

What also comes with the “Essentials” plan is unlimited hosting, and instant video encoding.

The latter is a technology BombBomb developed to reduce video load time basically to zero.

Additionally, you also get a branded video page, where you can add your logo and a link to your website at the top of every video.

One of the most important copy elements is the clickable call-to-action at the end. This is also something you can include in the video you send with BombBomb.

The leads (potential buyers or sellers) that receive your video emails don’t need to send you a separate reply email, because they can reply directly from the video landing page where your video is embedded.

In addition to each video you record, an animated video thumbnail is generated.
There are also pre-written blocks of video and text available, so there is no need to write from scratch each time.

The BombBomb video recording is also available with a Chrome browser extension.
You can upload up to 2GB per video.

 

2) BombBomb Plus

The BombBomb Plus plan has monthly costs of $49 and includes all the Essential plan features.

As you will see by the additional features that this version of the software resembles more an email marketing software that can be used as a team and allows for a higher volume of sent emails.

If you want to avoid using the background you have in the room where you record, you can also use virtual backgrounds.

There is a team analytics feature in place that allows you to measure your team’s video messages performance.

You can review performance indicators such as video views, hours of FaceTime, emails opened, and percentage watched.

Once a metric of the mentioned performance indicators is triggered you get real-time alerts.

All team members can access this analytics feature also from their mobile devices.

You can also share videos and emails with team members, and/or send them on their behalf.

As already mentioned, due to the mass sending capacity in this plan, you can send unlimited video emails to your contact database.

The “Plus Plan” also features much more integration options of third-party software, so you can sync the contact data between BombBomb and the CRM you use.

With regards to the CRM you can use, I will check later which real estate CRMs can be integrated.

There is a drag-and-drop email composer included, that makes it easier to create branded video emails according to your branding.

Additionally, this product comes with email templates so you can craft ready-to-use video emails faster.

But you could also create your own branded templates and make them available to your real estate team.

Similar to the nowadays standard feature of an email marketing software, you can also segment your contact list.

This means that you can send video emails either to your entire database, a particular list segment, or to an individual contact.

Since the Plus plan allows for more teamwork capacity, you will be able to get different levels of administrative access.

So you can distribute different responsibilities across your team members.

In the same context, you can send content on behalf of other team members as a team leader.

The last feature to mention for the plus plan is captions that can be added to the video, so your contacts can also read what is said in the video.

 

3) Enterprise Plan

The third plan is the “Enterprise Plan” which is basically the custom product version of BombBomb.

It comes with all the features of the “Essentials Plan” and the “Pro Plan”.
Additionally, you get team onboarding, education, a personal video success coach, and quarterly business reviews.

If you have a real estate brokerage with potentially more than 5 users, this would be the plan you need to choose.

Pricing is undisclosed by BombBomb and depends on your individual needs.

BombBomb Products & Features Overview

FeaturesBombBomb EssentialsBombBomb Pro
Record live videos
Screen recording
Instant video encoding
Virtual backgrounds-
Record from the Google Chrome extension
Gmail inbox recording
iOS or Android App recording
BombBomb Web App recording
Generate short URLs
Unlimited video texting on mobile
Canned responses
Mass emails-
Unlimited video storage
Access to video library
Branded video landing pages
Closed captions-
Calls-to-Actions (CTAs)
Video replies
Drag-and-Drop email builder-
Mobile friendly email editor-
Email templates library-
Unlimited image hosting-
Unlimited video email campaigns-
Real-Time tracking
Alerts and notifications
% of video watched metric
Detailed email tracking reports (opens, clicks, plays)-
Consolidated billing
Control of member permission levels
Member activity and compliance monitoring
Manage separate teams in one place
Advanced video and email reporting-
Leaderboard reporting (member view) -
Send campaigns on behalf of members -
Detailed analytics on member mass sending-
Content sharing ( videos, canned responses, campaign emails, compliance-friendly email templates)-
Up to 3500 contacts-
Schedule emails-
Contact relationship scoring-
Email support
Knowledgebase access
Phone support-Teams
Live chat support-
Custom team onboarding-Teams of 5+
Assigned customer success manager-Teams of 20+

BombBomb Third-Party Integrations Relevant for Realtors

As I have already mentioned in the prior section, it is also important to take a look at the third-party integrations, and how many of them are relevant for realtors.

Why? Because the more real estate specific third-party software can be integrated, the more relevant and valuable BombBomb can be for realtors.

Overall, the software can integrate more than 50 different third-party software types from different categories such as automation, browser, CRM, customer service, email, lead generation, marketing, recruitment, sales, social, and video.

And I could identify 21 relevant CRMs for realtors that can be integrated with BombBomb:

There are a total of 34 CRMs that can be integrated out of which 21 are tailored to the real estate industry.

That’s roughly 62%. So this is a good sign in terms of usability for realtors.

Pro and Cons of BombBomb

To inject a bit of objectivity into this review I would like to mention the pros and cons of this video email software so you get a better picture of the whole.

 

Pros

  • You can also do drip campaigns and email marketing to a larger group of contacts.
  • It is straightforward and easy to record and send videos to your list (overall easy to use).
  • Multiple options to integrate third-party software, especially CRMs for realtors.

 

Cons

  • There might be the risk that when your team uses it that similar or the same content is sent to your list of prospects.
  • Some users report having trouble setting up email and video, and video editing features being a bit limited.
  • Customizing can get a bit time-consuming.

A Second Look at BombBomb from a Performance-Based Perspective

As always, here, on my site, I am pretty much interested in the performance aspect of BombBomb and the video email approach in general.

So, I took a closer look at what you may expect by using BombBomb or any other video integration for your email marketing campaigns.

In my article about video marketing and if it does help sell real estate, I already mentioned the overall promising performance data of video.

But what I found with regards to video in emails confirms what I already covered in the mentioned article.

The statistics I found were quite promising.

  • If you attach a video in an email, it can lead to a 200-300% increase in click-through rates (CTR) (source).
  • You can get a CTR increase of 96% when using video in an initial email (source).
  • Marketers (78%) using video in email say that it increased their ROI (source).
  • If you use the term “video” in the subject line, you can increase open rates by 19%, CTR by 65%, and you will reduce the number of unsubscribers by 26% (source).
  • The ideal length of a video in an email should be around two minutes (source).

Let’s crunch some numbers taking into consideration the email marketing performance indicators.

The average conversion rate to get one email signup to your list is between 1.95% and 4.77%, which makes it an average of 3.36%.

This means you would need on average 30 website visitors (1 divided by 3.36%) to get one subscriber.

Let’s assume you use Google search ads to drive traffic to your real estate website and pay $1.81 per click.

You would pay $54.3 per email subscriber in this case (30 x $1.81)

The email subscriber conversion rate can be calculated with 15.22% on average according to this source.

This means you would need 6.57 email subscribers to get one transaction out of them.

These would be costs of $356.70 (6.57 subscribers x $54.30) per transaction (costs per sale).

Now, let’s see how a video would change these costs applying the statistics I covered above.

In an ideal world, an increase in CTR (click-through rates) would translate 1:1 into the same amount of CVR. But this is not the reality.

That’s why I won’t translate the 200-300% increase in CTR when you attach a video in an email to a 200-300% increase in conversion rates.

Let’s assume conservatively that it would affect the CVR only by 10% of the 200-300% increase in click-through rate. Let’s make it a 250% increase on average.

The 10% effect of the 250% increase would mean 25% that we can translate to a CVR increase.

This would mean an increase of conversion rates from 15.22% to 19.05%. Doesn’t look like much, you might say.

So let’s do the same calculation again this time with the increased conversion rate of 19.05%.

You would need roughly 5 email subscribers (1 divided by 19.05%) to get one transaction out of them.

These would be costs of $271.50 per transaction, which would be a difference of roughly $85.20.

So, it’s not shabby at all what you could save there potentially, and remember I only calculated with a conservative 10%.

In general, it’s definitely not a bad idea to incorporate video in your email campaigns, but it doesn’t necessarily have to be with BombBomb as a tool.

This leads me to the shorter last section of my article – the alternatives.

BombBomb Alternatives for Real Estate

There are several alternatives to BombBomb that might be also worthwhile considering.

Many have similar price points and few are a bit more affordable.

 

  • Vidyard (from $0 to $1250 per month)
  • HippoVideo (from $15 to $79 per month)
  • Loom (from $0 to $8 per month)
  • Dubb (from $0 to $80 per month)
  • covideo (from $49 to $69 per month)
  • Bonjorno (from $0 to $79 per month)
  • Vadoo (from $0 to $39 per month)