If you like to use your MLS to generate seller leads, you may want to look into Remine.
It’s a tool that can put your MLS on steroids, and is exclusively tailored to realtors. There are similarities to Zillow, but with a real estate agent’s needs in mind.
Since this tool drew my attention recently, I decided to write an in-depth analysis of its features, pricing, and lead generation capabilities.
One spoiler already at the beginning, it can help you pretty well to narrow down the seller types you want to target in your lead generation campaigns with a search filter that is called “sell score”.
What Is Remine in Real Estate and Who Are the Owners?
Remine is an MLS information amplification tool for real estate agents.
It can integrate various data sets from MLS systems into the software and gives you access to information about properties and individuals. In this respect, it is similar to Zillow.
In my list of tools and services, I would put it into the category of a “property database”.
There are two sides to the platform.
You can use it as an agent, and also as a consumer.
As a consumer, you can also get access to the property database.
However, the difference is a more limited view of the data compared to what you can see as a real estate agent.
The current owner of Remine is MLS Technology Holdings LLC. It acquired Remine on October 18, 2021.
7 Remine Products and Features
According to the current version presented on the company’s website, it offers the following products and features:
- MLS 2.0
- Remine Pro
- Listing Creation (Add/Edit)
- Docs and Transaction Management
- SSO Dashboard (for third-party app integrations)
- MLS Website (for your prospects)
1) MLS 2.0
I consider the MLS 2.0 to be Remine’s core feature.
Here, all strings come together, such as the listing creation, the property database, Remine Pro, and API solutions.
In contrast to other MLSs, this core feature enables agents to do everything from one place.
For example, you don’t have to look up property records on a separate platform.
2) Remine Pro
While the MLS 2.0 feature tells you what happens on a technical level in the backend, Remine Pro is visible to you as a real estate agent on the front end.
And it’s the MLS front-end access. You can search, check public records, and interact with seller and buyer prospects here.
As you will later see in a use case, the search is the feature you likely use most often.
3) Listing Creation (Add/Edit)
Remine calls this feature “Add/Edit,” which is a bit too technical and generic if you ask me.
A better name would be “Listing Creation,” a term they use themselves, just not as the main label for this feature.
It allows brokers and vendors to submit listings via their tools, which can be done via desktop or mobile.
According to Remine, there is no limit regarding storing videos, high-resolution photos, and virtual tours (my article).
Additionally, you can also input cross-MLS data.
4) Docs and Transaction Management
With this feature, you can manage your documents via Remine’s cloud.
It also includes e-signature, multiparty collaboration, and end-to-end document creation.
The company’s promise is that you can manage all transactional paperwork from one place.
This feature also includes a downloadable audit report and a revision history.
5) SSO (Single Sign-On) Dashboard
Again, SSO is a pretty technical term, so I would call it a “Third-Party Integration” dashboard.
It makes connecting with and integrating third-party applications easier.
For example, you can authenticate with Google, Facebook, and other platforms or integrate Skyslope, Moxiworks, KW Command, Facebook’s Workplace, and
Dotloop directly on Remine’s dashboard.
Remine also provides you with an application programming interface.
This may interest you if you need to integrate a different third-party application or create another custom solution for your needs.
According to Remine, it’s an open API.
However, I couldn’t find any documentation during my research to assess further what could be done with it.
7) MLS Website
This feature is aimed mostly at Remine’s MLS-paying clients, who are not individual agents, as you may have thought, but various MLSs.
And these MLSs can use Remine and the MLS search for consumers and agents with their own branding.
Remine Lead Generation – A Use Case with a Short Walk-Through
When logged into Remine, you will land first on the dashboard with an overview of the quick actions for the current day.
This section is customizable according to your needs.
On the left navigation bar, you find menu items such as “Daily” (the overview), “Search,” “Carts,” “Engage,” “Chat,” “Contacts,” and “Docs.”
In eighty percent of the cases, you will use the search feature, especially when you prepare a real estate lead generation campaign.
The search feature pulls in the data from the MLS you are working on, and it doesn’t make a difference between on or off-market properties for which you can view additional details.
When you click “Carts,” you will find the saved searches you may have done in the past.
Here, you could export the different contact lists and do various marketing activities with them (e.g., custom or lookalike audiences with Facebook ads or using them for Google Ads).
Additionally, you can run direct mail campaigns (my article) directly from there via a third-party service, Remine integrated.
“Engage” is the section that allows you to communicate with prospects and clients who created a login account from the front end of the MLS you are using in conjunction with Remine.
Here, you can invite them to get a free credit report, and with “Chat” (the next menu item on the left), you can then communicate with the signed-up clients.
You can access the basic contact management functionality by clicking on “Contacts,” where you can upload contacts you may already have and then invite them to “Step 1”, the free credit report.
And when you click on “Docs,” you access the document and transaction management feature I discussed earlier.
The below video gives a good first walk-through.
Regarding lead generation with Remine, you want to be clear about the type of sellers you want to target.
Having already found your real estate niche (my article) will be helpful for that.
During my research, I read and watched several videos about the lead generation with Remine. And many confuse the term lead with contacts.
So, the information you find about property owners with the software is not free leads…it’s just contact information.
In the marketing field, the correct definition for a lead is someone who has at least shown some interest in your offer by getting back to you via, for example, calls, texts, and emails.
Nevertheless, you can prepare your lead generation campaigns with Remine and also run direct mailing campaigns directly from the platform.
Although a few years old and without the direct mailing functionality, the video below shows you how you could prepare a lead generation campaign with Refine’s search filters.
As you can see in the search section, you can access search filters that can reduce the number of property owner contacts to a healthy size tailored to your targeted seller niche.
These are the available filters:
- Property value
- Ownership time
- Sell score
- Flood zone risk
- Building type
- Land use
- Mortgage rate
- Mortgage age
- Last sale price
But many more granular filters are available in the advanced search filter section.
In the video example above, he pulled a list of sellers after drawing a polygon on a map.
He then filtered the large list down to a particular type of seller and property he wanted to target.
These were the filters he applied:
- Property value
- People with equity in the home
- Ownership of at least 10 years because these owners have a higher likelihood of moving up or down (e.g., downsizing)
- A high sell score because they are more likely to want to sell within the next 12 months.
- Building type: single family
- Land use: residential
- Mortgage rate: 4% or higher
- Via the advanced search filter: off market, withdrawn, expired, canceled
- Building type single family
- Land use: residential
- Mortgage rate: 4% or higher
- Select all, then click on cart→saved search
- Export list
- Laser-targeted offer by direct mail
A filter I found especially helpful is the sell score filter.
It considers basically where the potential client is on the customer awareness level.
For example, a low sell score means a seller may consider selling in more than five years.
So, generating a lead from a contact list of low-sell score sellers will be a pretty long game.
I covered the different lead types in this article, by the way.
In the video, he exports the contact list and then uses a third-party provider to send a direct mailing campaign.
This is no longer necessary, since you can do this directly from Remine.
The main takeaway regarding Remine lead generation is that the company doesn’t provide you with real estate leads.
It provides access to owner contact information you can tailor to your needs and then use for lead generation campaigns on and offline.
Remine Pricing – Is It Free for Agents?
Provided you already have an MLS subscription in your area, and this MLS is working with Remine, it will be free for agents.
This is the case, for example, with StellarMLS:
According to them, as a subscriber of this MLS, you save $199 per month since Remine is already included in the subscription.
Another example is this one or this one.
Here, Heartland-MLS and New Jersey MLS also include Remine for their agents.
While it’s not mentioned explicitly, access to Remine will likely be included in the standard subscription to their MLS.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.
Author & Founder