Are you in the market for real estate leads without upfront costs?

If yes, you may come across Regentology sooner or later.

Since I already covered various such providers in this article, I decided to check them out and what other users experienced with them.

And I was in for a surprise.

So this article will cover…

  • What Regentology is and who owns it
  • Regentology’s services and features for realtors
  • Pricing plans
  • An in-depth analysis of user and client reviews
  • Whether Regentology works


What Is Regentology, and Who Owns It?

Regentology is primarily a real estate referral network that, according to its website, operates with offices in the U.S., U.K., Australia, and the Middle East.

It’s basically a two-sided platform.

The one side aims to attract real estate buyers and sellers (you will note that when visiting the home page) to convert them to leads.

The other side of the platform needs to attract realtors so the company can refer them to the other side where realtors are attracted as clients.

According to my research, the core business refers real estate leads to realtors.

However, on Regentology’s website matching clients with home loans and insurance agents is also offered.

But when you look deeper into the lead referral offer for professionals, no referral leads are offered for loan and insurance agents, only to realtors.

This may be something the company plans to do in the future.

Additionally, it offers CRM software and a virtual assistant matching and management service.

Regentology is owned by the US-based Smart Start Real Estate Corporation, CEO Usman Sayed, and it was founded in January 2021.


Regentology Services and Features for Realtors

The platform offers three core features and services: real estate lead generation, a CRM, and a virtual assistant service.

The real estate lead generation service is done for you, and instead of paying upfront for the leads, you only pay when you close the lead referred to you.

For obvious reasons, it is not disclosed how these leads are generated.

The only hint that is mentioned is that Regentology runs geo-targeted ad campaigns.

The provided CRM includes the following features:

  • Automatic lead import
  • Automated drip campaigns
  • Automated task management
  • Importation of data from other databases
  • Pipeline management
  • Lead and activity notifications
  • Round Robin lead distribution
  • Team collaboration
  • Email open & click tracking
  • Email & text templates
  • Calendar & appointments
  • Deal tracking
  • Twilio integration
  • Voicemail
  • SMS, MMS

Regentology’s virtual assistant service is not in-house. Instead, it’s a matching service that includes…

  • Recruitment
  • Vetting
  • Skillset verification
  • Training
  • Payroll management
  • Time tracking
  • Daily reporting
  • Progress reporting
  • Enhanced dual support

Depending on your monthly pricing plan, virtual assistants are trained on tasks such as… 

  • Cold calling
  • Lead nurturing
  • Data entry
  • CRM management
  • Coordinating events
  • Scheduling and reminders
  • Social media posting
  • Light bookkeeping
  • Research and reporting
  • Blog post management
  • Website management


Regentology Pricing

Since Regentology offers three separate products/services, there are also three different pricing models.

The company provides you with referral leads, and you pay them once a deal closes.

According to their cancellation policy, the referral fee is 25% of your commission, also disclosed on the company’s LinkedIn.

On the service page, the referral fee is also mentioned.

However, what you can only find on the cancellation policy page is the one-time non-refundable setup fee of $299 you pay as an individual, $2,499 as a team, and $4,999 as a brokerage to get started with the lead generation services.

It is not further explained how these setup fees are used, and my educated guess is that it funds at least partially the lead generation campaigns done for you.

Regarding the CRM, you have these three monthly pricing plans available:

Solo - $49.99/MTeam - $99.99/MBrokerage $199.99/M
Single userUp to 10 usersUp to 30 users
2-way texting (Twilio & Mailgun service not included)Everything in SoloEverything in Team
DialerSales funnelsChat widget
Prewritten TemplatesTracking & analyticsWebsite builder
Email MarketingSurveys & formsCourse/training tools
Contact ManagementPipeline managementReputation management
Marketing CampaignsPrewritten templates

And the monthly costs of the virtual assistant service are divided into three pricing tiers, as shown in the table below.

Part-Time VA (20hrs/ week) - $899/MFull-Time Dedicated VA (40 hrs/week) - $1,599/MFull-Time Sales & Marketing Team - $4,499/M
Cold callingCold callingDedicated team manager
Lead nurturingLead nurturingLead generation
Data entryData entryLead nurturing
CRM managementCRM managementDigital marketing
Coordinating eventsCoordinating eventsCRM management
Scheduling and remindersScheduling and remindersBlog post management
Social media postingSocial media management
Light bookkeepingCoordinating events
Research and reportingScheduling and reminders
Website maintenance


Dissecting Regentology User and Client Reviews

To better understand Regentology, I checked and analyzed review websites and forums, such as TrustpilotBetter Business BureauRedditScamadvisorscam detector, and Yelp, where users can tell their positive and negative experiences.

I summarized the results in the table below to further analyze these reviews and ratings.

User Review WebsiteNumber of Positive ReviewsNumber of Negative ReviewsNumber of compaintsTrust Rating
Better Business Bureau--37F
Scamdetector---24.8/ 100

Generally, you always want to take these user-generated reviews with a grain of salt since there is no way to verify the integrity of the opinions.

However, you can roughly get a trend and approach an objective impression of a product or service.

As you can see in the table above, if you only would go by the number of positive and negative reviews I counted, you could think that it’s overall a positive result.

There are 321 positive reviews versus only 97 negative ones.

However, you will need to take a second glance.

For example, Trustpilot is actually the only review website with positive reviews. 

If I didn’t miss other positive reviews, all the others are negative.

And then there is the Better Business Bureau Website with a significant number of complaints, 37 to be exact.

So, when you check them as I did myself, you may get mixed feelings.

But why would the Better Business Bureau Website have more weight in this than all the positive reviews on Trustpilot?

When you compare how Trustpilot and Better Business Bureau vet their user-generated content (the reviews or complaints), you will note pretty fast that the latter does more work in this field and is a bit more sophisticated.

The Better Business Bureau also has a rating system based on a rating in 13 distinct areas (source).

The ones that weigh the most are…

  • The number of unresolved complaints
  • Unanswered complaints
  • The type of business
  • Failure to honor mediation or arbitration
  • Presence of any government actions against the company

And unfortunately, it gave Regentology an “F” rating and only two out of 37 complaints had been resolved (source).


Does Regentology Work?

According to the different user complaints from the sources above, you can read most of the time that you either don’t get any leads, not enough leads, and/or unvetted poor-quality leads.

Some reviewers even suspected fake leads.

So, based on my research, I am inclined to think that the lead generation service doesn’t work as promised on the website.

It is difficult to say about the other two products/services, such as their CRM and the virtual assistant service. 

I would have loved to test a CRM trial or a virtual assistant.

At least some user reviews could have helped to draw a conclusion. 

However, all the ones I researched and analyzed were related to the company’s lead generation service.

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher