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When searching for (real estate) CRMs earlier or later, you may come across Pipedrive.

Pipedrive is a sales-focused customer relationship software that can be tailored to different business and industry use cases such as real estate.

To provide you with a thorough overview, I analyze Pipedrive in this article and discuss the following:

  • What Pipedrive is and what it is used for
  • How to use Pipedrive, and what features it offers
  • What Pipedrive integrates with
  • Pipedrive’s mobile app
  • The difference between Pipedrive and Salesforce
  • Pipedrive alternatives
  • Pricing and costs
  • Pros and cons
  • And what other users are saying about it

If this sounds interesting, then don’t hesitate to read my entire article.

What is Pipedrive Used for, and Is It A CRM?

The name “Pipedrive” already reveals that it must be software that has something to do with a sales pipeline.

You could also say it comes from the phrase “driving the sales pipeline,” and from that, you can combine and reduce it to get “Pipedrive” as the final name.

Pipedrive is, therefore, a cloud-based CRM (customer relationship management) software with a strong focus on sales pipelines and to help you keep your clients involved. You could also say it’s a pipeline CRM.

This means it goes a bit beyond just being a CRM software.

That’s because it can assist you with your whole sales process and marketing tasks.

You can also use it to visualize your whole sales process and the tasks linked to each lead.

This helps you know where each lead is in terms of their stages in the sales process and what to do next with the lead.

How to Use Pipedrive, and What Does It Do? – 10 Features

You can use Pipedrive to manage incoming leads as you do with a usual CRM and additionally nurture these leads with its native sales pipeline functionality and third-party integrations.

Since this is a pretty general answer, I will analyze the three different products and four main features it provides more in-depth.

Pipedrive can be divided into three different products: sales software, email software, and integrations.

This is how it can be understood when you visit their website. But actually, the core is the sales software that integrates email marketing functionality and other optional third-party software.

1) Pipedrive Sales Software Features

Pipedrive’s sales software features are made to help you present relevant sales data in a readable format to optimize the sales process.

1.1) Pipeline Management

The core of this feature is a visual representation of your sales pipeline where deals are categorized by sales stage. 

Using statistics tools, you can find out how your sales pipeline is doing and where there is room for improvement.

Since the pipeline is customizable, you can add different team members, sales stages, and activity types according to your needs.

Therefore, the pipeline can also be repurposed for other use cases and used to manage projects, reward programs, and workflows.

Although it’s not a real estate-specific CRM, you can make it suitable to the needs of your real estate business.


2) Automation

Many steps of your sales process can be automated with Pipedrive’s automation feature.

The system can send personalized emails once a new deal is created or send out nurturing emails.

It also features AI-based assistance that can give you tips and recommendations along the way.

The automation features include the AI sales assistant, workflow automation, and smart contact data.


2.1) AI Sales Assistant

The AI sales assistant analyzes your past performance and, based on this data, provides you with suggestions on what to do next.

For example, it will notify you when you work on a deal that may be a time-waster because it’s of low value, while you have a higher value deal sitting around.

You can also look at different graphs to see how you are doing in sales performance.


2.2) Workflow Automation

I already mentioned this feature at the beginning.

It allows you to automatically send personalized emails to newly created deals or once a lead is in a particular stage of the sales process.

This automation can also be applied to someone else in your team.

So, for example, once a lead reaches a certain stage in the process, the system could put someone else in charge to deal with it further down the line.


2.3) Smart Contact Data

This feature helps you find additional information for added leads and contacts.

It accesses data from different platforms such as Google, Twitter, and LinkedIn, estimates the “hotness” of the respective lead, and helps you pre-qualify leads.


3) Insights and Reporting

The insights and reporting features are based on the KPIs you can pre-configure and visually represent data.

This means you can add custom fields to the reports and then have the system track the KPIs important to your business.

You can also set team goals if you have a real estate team. But it is also possible to set individual goals if you work on your own.
It can help you track deals, forecast revenue, and create lead reports.
The reports are easily shareable with interested parties.

The goals you can set are either activity-based or deal-based and can also be assigned to members of your team.


4) Email and Communication Tracking

The email and communication tracking feature provide you with the option to automatically link conversions to deals and contacts.

You get live notifications to find out whether an email was opened or links in it were clicked.

The feature also includes ready-made email templates, two-way email sync, a group email feature, and more.


4.1 Contact Management

A sub-feature is contact management that divides leads and contacts into two categories: “people and “organizations.”

They can also be linked to particular deals.

If you need a history of all the communication you had with contacts, you can use a visual history of all emails, calls, and activities with a specific contact.

You can also check where your different contacts are located with the help of the Google Maps integration.

Finally, you can also attach relevant files to the contact person or deals.

4.2 Email Inbox

This sub-feature provides you with a sales-focused email inbox. What does this mean?

It is mainly a synchronization between your email inbox and Pipedrive, to avoid wasting time.

You can send and receive emails from Pipedrive or your work inbox.

You can also use ready-made email templates that can be customized automatically with placeholders where the individual contact information from your leads can be used.

If you need to send an email at a specific time, you can schedule them too.

All email conversations are automatically added to the particular lead or contact.

You can also give different rights to different emails. So you can determine who can see a particular email.


4.3 Scheduler

One of the goals of lead generation is to convert leads into appointments.

Once you convert one for an appointment, the scheduler sub-feature enables you to share your availability through a link with the lead.

The contact can then book a date and time at their own convenience.

Once a convenient time is found, it is synchronized with your calendar.

This is all integrated with Microsoft Teams, Google Meet, or Zoom.


4.4 Caller

This sub-feature allows you to make direct calls from Pipedrive.

The calls are automatically logged and marked as completed activities afterward and linked to the contact.

Call recordings can be downloaded as audio files after the call.

This could be of great help if you want to steadily improve your sales skills (my article) and want to find areas where you want to improve.


4.5 Smart Docs

Smart Docs is the last sub-feature of the whole email and communication tracking feature.

It allows you to send trackable contracts, proposals, and quotes from the Pipedrive platform.

The system notifies you once they are opened.

It also includes creating document templates that can pull information from Pipedrive fields.

Templates and documents can be shared with your team, and via eSignatures, they can be signed electronically by your clients.

You can remove Pipedrive’s logo from your documents in the slightly more expensive pricing plans.

This sub-feature is integrated with third-party software such as Google Drive, Microsoft OneDrive, and DocuSign.

Pictures often tell more than words. The video below gives you an additional overview of Pipedrive.

What Does Pipedrive Integrate With? 327 Integrations

You might have noted that I have mentioned some integrations, but not all of them.

Therefore you will find all the integrations it offers in this section.

Pipedrive integrates with a large number of third-party apps and software. They total up to 327.

You can find the complete list here.

Since I am interested in what real estate business use cases are covered, I waded through all of them and filtered the more relevant ones for you. Listed below.


  • Zoom
  • Google Meet
  • Microsoft Teams
  • DocuSign
  • HubSpot
  • Xero
  • JustCall
  • Quickbooks
  • Leadjet
  • Asana
  • Twilio SMS & WhatsApp
  • Kixie PowerCall and SMS
  • eSigntures & Proposals by GetAccept
  • TimelinesAI
  • LiveChat
  • Ringover
  • Clickatell SMS
  • Easy Calendar
  • Poptin
  • Toky
  • Text Request
  • Facebook Lead Ads
  • Google Calendar
  • Google Drive
  • Google Maps
  • Gravity Forms
  • Microsoft Calendar
  • Pipedrive for Gmail

The Pipedrive Mobile App

Pipedrive also offers a mobile app for Android and Apple devices, and it includes all the features you find in the desktop web application.

You get a view of the day ahead (e.g., upcoming meetings, calls, overdue activities) when you open it and can capture notes to be used in further follow-ups.

You can use both the mobile and desktop search if you need sales information for particular leads since everything is synced. The same is true if you find contact histories and deal timelines.

The app also features follow-up notifications, and you can ping synced emails to deals and contacts.

The ” Nearby ” feature is specific to the mobile app (since you usually have GPS on your device). It allows you to see which leads are close to your location.

What is the Difference Between Salesforce and Pipedrive?

Since you may be on the fence and comparing different tools, you may have also come across Salesforce and wonder what the differences between them are.

For an easier illustration of the differences, I included an overview table for you below.

Suitable for businesses of all sizesMore suitable for large busineses
Free trialFree trial
More affordableMore expensive
Unlimited data storageLimited data storage
Unlimited sales inbox in advanced planLimited sales inbox in all plans and extra costs
Unlimited artificial intelligenceLimited artificial intelligence in all plans and extra costs
Unlimited languages and currencies in all plansLimited languages and curriences in all plans and extra costs
Calling feature in professional planCalling feature in all plans with extra costs
Basic lead management featuresMore detailed and deeper lead management tools
Doesn't feature social media trackingDoes feature social media tracking
Calendar managementNo calendar management
Does offer workflow managementDoes offer workflow management
Features visual analyticsDoesn't feature visual analytics
Provides third party integrationDoesn't provide third party integration
Open API in all plansOpen API in higher plans with extra costs
24/7 support in all plans24/7 support in higher plans with extra costs
Beginner friendlyComplicated setup, and challenging to learn
Simple to navigate knowledge baseLess intuitive knowledge base
Essential: $12.50/user/month (billed annually)Essentials: $25/user/month (billed annually)
Advanced: $24.90/user/month (billed annually)Professional: $75/user/month (billed annually)
Professional: $49.90/user/month (billed annually)Enterprise: $150/user/month (billed annually)
Enterprise: $99/user/month (billed annually)Unlimited: $300/user/month (billed annually)

As you can see from the overview table of the differences and similarities above, Pipedrive is more suitable for smaller businesses, is easier to scale, and is a bit more gentle on your wallet.

But should you run a larger real estate business or real estate brokerage, you may take a second look at Salesforce and compare the both again for your individual business needs.

Pipedrive Alternatives

Basically, all types of customer relationship applications will be alternatives to Pipedrive. One which I already mentioned in the section above is Salesforce.

I will mention the alternatives in a list below.


1) Six Forever Free CRMs


2) Paid CRMs Suitable for Real Estate

The CRMs found below are also suitable for real estate, and most of the time come with a free trial for a limited time and with limited functions.

After that, you pay a monthly fee according to the payment plan you choose.

So, here are they:

If you want to dig deeper into the alternatives, you can also read my two articles about CRMs suitable for real estate here, and here.

Pipedrive Pricing and Costs

To give you a better overview of the whole pricing plans, Pipedrive features, you will find a table below with the different pricing plans and which features they offer.

It’s a rough overview, and you can find all the relevant features according to the different plans here.

Essential Plan - $15 (billed monthly)Advanced Plan - $29 (billed monthly)Professional Plan - $59 (billed monthly)Enterprise Plan - $119 (billed monthly)
Lead, calendar, deal, and pipeline managementAll from the Essential PlanAll from the Advanced PlanEverything from the Professional Plan
Simple data importEmail sync with templates One-click calling Unlimited user permission
24/7 SupportEmail schedulingCall trackingUnlimited visibility settings
275+ Third party integrationsGroup emailing Document and contract management via eSignAdditional and heightened security preferences
Email open and click trackingRevenue projections and forecasts Implementation program
Workflow builder (includes triggered automations)Enhanced custom reportingPhone support
No feature usage limits

Pipedrive Pros and Cons

For a balanced view of Pipedrive, we also need to look at the different pros and cons.

The table below will give you an additional overview to balance the ups and downsides.

Automation features for many different admin tasksFeatures not necessarily suitable for large and complex businesses
Simple and easy to navigateNatively not that flexible in terms of features (may be compensated by third-party app integrations)
A simple to use mobile appA bit confusing to manage profiles
Detailed reporting and forecasting (visually)Mobile sometimes a bit slow
A user friendly and easy to navigate knowledge base
Easy to navigate pipelines
The sales team progress visible from one place

Pipedrive Reviews from Other Users

To round up my article, I will end it with some positive and negative user reviews I found during my research.


Three Positive User Reviews

“Relatively simple solution, ability to edit multiple deals/contacts/companies within the system on a “mass” scale. Easy to integrate with whatever system you would like.” (source)

“I like how simple and intuitive Pipedrive is to use without the bloat of a huge CRM and complex features a small business or sales department may not need. It has good integrations, notifications for customer actions, and easy sorting for customer profiles.” (source)

“Pipedrive has some of the best integrations I have seen at that price point in any industry — the customer lookup in Trello being a prime example. The overall product quality is also incredibly high — e.g., we can see all export reports ever pulled in the system for audit purposes.” (source)


Three Negative User Reviews

“Pipedrive is making some changes which include modifications to plans — this means they modified our plan and restricted the number of deals we could have open. This modification happened mid-stream, so for example we had 100k deals open and they set the new rule to 10k streams, and basically shut us down or forced us to upgrade. We are still negotiating but are down because of their internal business rule change, not because of a system issue.” (source)

“It is somewhat confusing when new leads are received because I think it needs a mailbox of leads so that they can be better distinguished and work from there without having to search the contacts section.” (source)

“The biggest gap is consistent with almost any CRM on the market — while we can drag & drop or bulk change statuses of tasks in spreadsheet mode, we can’t change the task order within a stage. Pipedrive *does* have some capability to hack this which we did on occasion — specifically, just change up the event dates in the tasks and assign a custom field to be your actual due date — it was clunky but it worked, and ultimately just use Trello for deal management.” (source)

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher

Tobias Schnellbacher

Author & Founder