Maybe you plan to bring your prospecting to the next level with calls.
You might have already heard about Mojo’s automatic dialer software and are now on the fence wondering if it is worth a try.
Mojo Dialer is a helpful tool when it comes to increasing the efficiency of converting leads into appointments over the phone.
Based on the calculated estimation of this article, this is something you can achieve with this software.
Besides how I came to this conclusion, in today’s article, you will get an in-depth Mojo Dialer review for real estate and learn about the following topics:
- What Mojo Dialer is
- How Mojo Dialer works
- The 6 key features of Mojo Dialer
- Texting with Mojo Dialer
- Mojo Dialer being illegal or not
- The monthly costs
- Mojo Dialer Alternatives
What is Mojo Dialer?
Mojo Dialer was founded in 2001 and is a prospecting platform with an automatic dialer software solution that supports you in doing cold calling and real estate prospecting on a large scale.
As part of this software, the company can also provide you with FSBO and expired listing leads that the system can automatically call for you among other key features I will discuss in this article.
How Does Mojo Dialer Work?
The most well-known feature, Mojo’s Power Dialer, uses a copper-wire infrastructure to ensure high call quality.
Mojo’s dialing process works as follows:
1. You connect to the Mojo Dialer by making one outbound call.
2. The dialer starts dialing the numbers in your list (provided you have prepared one).
3. As soon as a lead answers you will hear them immediately, because it’s an open line the whole session.
The power dialer interface supports you in controlling what phone numbers to call next.
This system automatically skips numbers that are busy, don’t get answered, or are disconnected, and continues with the next one.
You can leave pre-recorded messages in case an answering machine answers.
The 6 Mojo Dialer Key Features
1) Mojo’s Lead Manager & Zapier Integration
With Mojo’s Lead Manager, you can create calling lists, create custom workflows, and organize contact data into custom groups.
It also provides you with a custom lead capture form.
In the Lead Manager, you will find a calendar and scheduling tools so you can manage tasks, and follow up calls and appointments.
Additionally, you can use customizable Q&A lead sheets. These types of sheets can help your team or yourself to be prepared for frequently asked questions during calls. These will usually occur in time.
The Lead Manager can also be integrated with third-party software such as:
- Wise Agent
- Follow Up Boss
- Top Producer
- Zapier (in itself a software integration tool for more than 500 other platforms).
- Wise Agent
- Real Geeks
- Perfect Storm
- Google Calendar
- My +Plus Leads
- Cole Realty
- Telelisting data
2) Mojo’s Dialer
Mojo’s Dialer is most likely the feature for which Mojo is most known.
It supports click to call, so you can do semi-manual calls to your list for nurturing.
Part of it is also the automated single line power dialing, which allows you to make 85 automatic calls per hour.
For multi-line power dialing, up to 300 calls per hour are possible.
The automatic calls are supported by easy calling modes, advanced calling filters and sales calling logic.
You can also use pre-recorded voicemail messages for the cases where you run into an answering machine.
This is not to be confused with ringless voicemail broadcasting.
For high-quality calls, Mojo uses copper-based technology.
To steadily improve yourself and/or your team, you can use digital call recording.
The Dialer feature has also a Zone Guard implemented that avoids you calling across time zones, and waking someone up at 02:00 am in the morning thinking that there might be an emergency.
The so-called “Call Hammer” avoids moving on to the next lead pre-maturely, and first exhausts every available phone number of a particular lead.
Finally, key dialing performance indicators are also tracked with Mojo. You can find these in different report options.
3) Mojo Data
The Mojo Data feature can provide you with different types of real estate leads, such as expired, and off-market leads, for rent by owner leads, and the usual FSBO leads.
For the latter, a filtering process is applied that removes ads such as MLS listings and ads created by realtors.
But that’s not the only way Mojo scrapes leads from the Internet. Another one is the neighborhood search geo data.
It uses a map interface where you can do map plotting as well as radius and street search methods.
Once you have selected an area, it will create calling lists for just listed/just sold, circle, and farm prospecting.
The last one is not necessarily a method to scrape further leads but to clear up the contact information that has already been created.
So, it skip-traces for reverse lookup of missing contact details.
The Mojo Data feature also allows you to “clean” your contact list against the National Do Not Call Registry, which is called “National Do Not Call Scrubbing”.
This is only available for U.S.-based data.
4) Mojo Marketing
The Mojo Marketing feature helps you create direct mail campaigns with different letters, envelopes, and labels that can be scheduled and printed from Mojo.
This feature is not only limited to direct mail.
You can also create email marketing campaigns with different pre-made email templates, and run auto-send, click to send, and drip campaigns.
In the context of email marketing campaigns available in Mojo, you can access different reports that track click-through rates, open rates among other marketing key performance indicators.
You will also get notified when leads have opened an email. This allows you to engage with them while they are “warm” or “hot”.
5) The Mojo Dashboard
This feature is for personal and team prospecting, and performance and goal tracking.
Here, you can track important metrics such as how many calls are still to make, and how many contacts are left to achieve your goals.
In the dashboard, you can establish these personal and/or team goals.
There is also the “Team Leaderboard function” that helps you hold team members accountable and also coach them.
6) The Mojo Mobile App Feature
This one is not exactly an additional feature with additional functionality.
It’s just Mojo’s mobile app allowing you to do follow-ups on the go, and get an overview of your pending tasks, and appointments.
You will receive reminder alerts on your mobile device so you will not miss appointments or callbacks.
You can also add and manage new contacts and leads, and do prospecting calls from your mobile device.
When a lead calls you from Mojo’s database, you will be able to identify who is calling. This is done with the so-called “Mojo ID” feature.
Texting with Mojo Dialer
Maybe you are a bit more of an introvert, or just prefer texting over calling.
What now? Can you still use Mojo’s features?
Since texting messages is similarly regulated to cold calling and you can do that only with permission or sometimes only with double opt-in permission, Mojo does not offer texting directly.
It is possible to run texting campaigns to leads that have given their permission with connected third-party applications to Mojo Dialer.
This can be done with the help of Zapier (an app integration software).
With the help of Zapier, you can integrate more than 500 apps in Mojo Dialer that otherwise couldn’t be integrated.
And these are the “Zaps” (a short form that Zapier uses to say that it has an app integration available) that enable you to do texting with Mojo:
- ClickSend SMS
- Text Magic
- Heymarket SMS
- Better Voice
- Call Loop
- Phone Burner
- SMS by Zapier
Is Mojo Dialer Illegal?
Let’s first take a look at a paragraph from the FTC (Federal Trade Commission).
“Predictive dialers place calls in anticipation that a salesperson will become available by the time one of the numbers called is answered.
Inevitably, a call will sometimes connect when no sales representative is available.
The TSR sets a limit on how often this can occur.
It requires that at least 97 percent of a telemarketer’s calls that are answered in person – not by an answering machine – be connected to a salesperson within two seconds after a consumer answers.
This is designed to minimize the number of “dead air” and “hang-up” calls that result when no salesperson is available to take the call.”
Just by reading this paragraph, we can assume that Mojo Dialer is not an illegal software..
In the FAQs of their website, they insinuate that they are interested in their clients having human interactions.
For this reason, they don’t offer for example ringless voicemail broadcasting.
But someone using, for example, the multi-line power dialing with up to 300 calls per hour with just one person being able to answer might have a slightly higher risk of getting into trouble.
Dialing a high amount of leads in just one hour with the multi-line power dialing, can result in several leads wanting to speak in person.
A single real estate state salesperson will not be able to answer immediately because they may already be in a call with another lead that was called.
Answering 97% of calls will be tough and increase the risk of not being compliant with FTC regulations.
So, you will need to make sure that you have the system configured and your team organized in a way that these situations will not occur in more than 3% of the cases (maybe not using the multi-line power dialer when you work alone).
For the cases where you can’t engage with a lead that is answering the phone immediately, you can use Mojo’s pre-recorded messages that are played in these situations.
This sounds good at first, but again, when this happens too often, you might not be compliant with FTC regulations anymore.
Mojo Dialer Costs – A Pricing Overview
Mojo uses modular pricing. You will have to pay either for a single line dialer license or a triple line dialer license as one person or as a team.
As a single user, you pay monthly $99 per single line dialer license, and $149 for a triple line dialer license.
When you are a team, you pay $10 per user for the lead manager, $89 per single line dialer license, and $139 for a triple line dialer license.
You can then also add further lead collecting features from the “Lead Store”.
For the neighborhood search, you pay an additional $49 per month, for rent by owner leads $25 per month per county, for expired listings data $50 per month per area, for FSBO leads $25 per month per county, and for the skip tracer an additional $49 per month.
Single User - Single Line Dialer $99 per license Single User - Triple Line Dialer $149 per license Team - Lead Manager $10 per user Team - Single Line Dialer $89 per license Team - Triple Line Dialer $139 per license
A maximum of 85 calls per hour Everything from the single line dialer and two additional dialing lines Import Wizard (data import functionality) A maximum of 85 calls per hour Everything from the single line dialer and two additional dialing lines
Answering machine (pre recorded) A maximum of 300 calls per hour Multi user friendly Answering machine (pre recorded) A maximum of 300 calls per hour
Copper Based Hosted Dialer with First Hello Technology Fast live answering detection Email and email template designer Copper Based Hosted Dialer with First Hello Technology Fast live answering detection
Multiple Caller ID Broadcast iPad app Multiple Caller ID Broadcast Advanced data management Mojo id application with caller id Letters
|Lead Store Product||Price/ Month|
|For rent by owner||$25,00|
Mojo Dialer Alternatives
To make this article more complete, I don’t want to withhold from you the Mojo Dialer alternatives there are on the market.
There are some that come close to what Mojo Dialer is offering.
1) CallTools vs. Mojo Dialer
CallTools offers at least the same features when it comes to power dialing.
Their system also calls a pre-defined list automatically and skips bad numbers.
It also includes a built-in CRM with every plan.
In contrast to Mojo Dialer, their pricing plans are not disclosed on the website, and they don’t offer leads.
You can learn more about them here.
2) Vulcan 7 vs. Mojo Dialer
Vulcan 7 comes closer to the Mojo Dialer functionality and features.
Like Mojo Dialer they offer a dialer, a CRM and also different leads from FSBOs, for rent by owner, expired listings, pre-foreclosure leads, and leads from scraping different neighborhoods.
What they offer that Mojo Dialer doesn’t offer is video email.
Unfortunately, pricing is also not publicly disclosed on their website.
According to a review I found, it is $349 per month for two single line dialers and the full product.
You can learn more about them here.
3) Redx vs. Mojo Dialer
Redx is almost the same as Mojo Dialer in terms of the products and features they are offering.
You can buy different leads from them such as:
- Neighborhoods (GeoLeads)
- For rent by owners
They provide you with a CRM called “Vortex”, and also with a power dialer.
The difference is that Redx claims to be a faster dialer than any other sales dialer.
In difference to the Mojo Dialer, they don’t seem to have the same open system for third-party integration or at least there weren’t any integration options mentioned on their main website.
The pricing of Redx is as follows:
- The power dialer for a single line is $99.99 per month
- Vortex (their CRM) for free when subscribed to any lead generation program
- Expired leads are $59.99
- Neighborhood leads (geoleads) are $49.99 for up to 2000 homeowners each month
- FSBO leads are $39.99 per month per 2 areas
- FRBO leads are $79.99 per month
- Pre-Foreclosure leads are $39.99 per month
4) Xencall vs. Mojo Dialer
The first impression of Xencall is to be more of a general call center software for medium to larger sales teams without a focus on the real estate industry.
For example, they don’t offer any real estate leads that you can buy.
In turn, their functionality for call processing and dialing is quite large, and probably overkill for a solo real estate agent, investor, or a small brokerage.
There is also no pricing disclosed on their website.
Since their software is likely to be a highly individualized solution for larger companies, in my opinion, not disclosing pricing is justified this time.
You can learn more about them here.
The Bottom Line
Mojo dialer can work for both solo real estate professionals (investors and realtors alike) and teams consisting of real estate professionals.
When you do prospecting via calls without an automatic dialer, you may have a cost per acquisition of $86.4 per converted lead as calculated in my article about real estate prospecting conversion rates for cold calling, expired listings, and FSBOs.
This is because you will not reach as many prospects in the same amount of time as with an automatic dialer.
If with Mojo you can now make 85 calls per hour because of a software supported optimized process and convert 2% of leads (the usual conversion rate for cold calls, expired listings and FSBOs), you will be able to convert 1.7 leads for appointments.
Let’s say you prospect for 2 hours per day. This would mean a bit more than 3 leads per day, and 60 converted leads per month (if you work 5 days a week).
Sure, this could be a higher number if you do this for 4 hours per day and 6 days per week.
When you pay for the single user license ($99 per month) and for all the lead products Mojo has to offer ($198 per month), you would have total monthly costs of $297.
This would mean a CPA (cost per acquisition or cost per converted lead) of $4.95 ($297 divided by 60 converted leads), which is much better than $86.4 per lead when you do it without an automatic dialer.
In conclusion, this means you may give it a try with Mojo dialer if you plan to do real estate prospecting calls at a higher efficiency that is likely to reduce your costs per acquisition.
The final question that remains is, how the lead quality will be and how many appointments will turn into actual sales or closings.