You might have heard about the benefits of integrating MLS property listing data via IDX on your real estate website or using a ready-made real estate website with an IDX integration.
If right now you are on the fence about implementing this, you might ask yourself how much IDX costs.
When it comes to IDX WordPress Plugins, you pay between $50 to $200 per month and between $100 to $200 as one-time setup fees.
In terms of ready-made real estate websites integrating IDX, you have similar monthly costs of between $60 and $200 and one-time setup fees ranging between $0 and $200.
This resumed information I gathered from the 12 providers I researched and analyzed for this article.
And when you read this article to the end, you will also learn how to get IDX, and find out more about the different providers on the market with their respective costs.
At the end of the article, I also cover whether you can get IDX for free.
How to Get IDX?
As you may know already, IDX (Internet Data Exchange) helps your real estate websites to automatically get property listing data from multiple listing service databases and then display this data on your individual real estate website.
In web development terms, the IDX application parses data from the respective application programming interface of the property listing site into your real estate website.
Having this functionality implemented on your real estate website will save you a lot of time since you won’t have to manually update anymore property changes that happen on multiple listing service databases.
To get IDX functionality on your real estate website, you have a total of two options available.
You have it developed from scratch for your website, which is likely the most expensive and, at the same time, not the smartest and most recommended option.
Why is it not the smartest and most recommended option?
Because there are already many different providers on the market that offer software solutions that you can implement on your real estate website.
Having it developed from scratch only makes sense if there is no provider out there that supports the specific MLS you need to use for your real estate listings.
But very often even then a development from scratch won’t be the best idea, because some already existing software might be able to get adapted to your individual needs via the respective application programming interface.
The second option is using web-based software solutions from already existing providers.
How Much Does IDX Cost? An Overview of 12 Providers
During my research for this article, I quickly realized that there are basically two routes when it comes to most IDX software providers for your real estate website and thus also the potential costs involved for you.
The first one I already covered in my article about how you can easily integrate MLS into a WordPress-based real estate website.
This can be done by using plugins, which are basically code snippets that can extend the basic functionality of a WordPress-based (real estate) website.
The second route involves IDX software providers that give you out-of-the-box or ready-made real estate websites including IDX functionality.
For both routes, I recommend watching out for solutions that use Iframes to integrate IDX.
Until recently, integrating external data of a foreign website via Iframes on your website had a rather negative impact in terms of search engine optimization, since Google couldn’t crawl this area of your website.
This has changed, and this practice doesn’t have any bad impact anymore at least.
But you may want to still keep in mind that the content that is loaded in an Iframe on your website is basically still considered content belonging to another website.
So, it won’t have a positive SEO effect either.
I wanted to mention this as a side note, so you will not prioritize IDX solutions with Iframes.
But as I can observe more and more, many providers are picking up on that and improving the internal working of their software and more and more refrain from using Iframes.
How Much Does IDX Cost via WordPress Plugins
Below, you will find a short table where you will find the prices of the IDX solutions via Plugins should you have a WordPress-powered real estate website.
|Plugin Name||Monthly Cost||One-Time Cost/ Setup Fee|
|DSIDXPress (Diverse Solutions)||$49.95 - $74.95||$99.95|
|iHomeFinder||$49.95 - $129.95||$99|
|IMPress for IDX Broker||$50-$100||$100|
|WPL Pro by Realtyna||$0||$199|
|Showcase IDX Real Estate Search||$59.95 - $99.95||$0|
As a whole, you pay a one-time setup fee of between $100 and $200 and then have monthly costs of between $50 to $200 depending on how many agents and/or on websites you will use the respective IDX WordPress plugin.
How Much Does IDX Cost with Out-of-the-Box Real Estate Website Solutions?
The out-of-the-box real estate website solutions including MLS integration via IDX usually come with many other features, which means you usually pay a bit more monthly than you would with an already existing WordPress-based website and an additional IDX plugin.
The more I think about providers offering both routes, the more I think it’s likely to be beneficial to prefer these.
You could first try it with one of their IDX real estate website packages, and later down the road, you could change to your own WordPress-based real estate website and keep using their software to integrate your MLS via their IDX WordPress plugins.
This might be more beneficial since the change would be smoother and you would already know how things are working with the respective provider.
Below, you can find a table with the three providers I identified that offer real estate websites with IDX integration.
Provider Name Monthly Cost One-Time Cost/ Setup Fee iHomeFinder $59.95-$199.95 $99 IdxBroker $150-$200 $500 MLSImport $59 $0
As you can see in the table, you will have a monthly cost of between $60 and $200 depending on your needs. Setup fees can range between $0 and $200.
Can you Get IDX for free?
Now, after discussing the pricing of the different IDX plugins and IDX real estate website providers, you might wonder if you could get the IDX functionality for free.
In terms of ready-made or out-of-the-box IDX real estate websites, the answer is unfortunately “no”.
And in the case of WordPress plugins, the answer is a conditional “yes” or a “yes, but”.
Why a conditional “yes”?
During my research, I found outdated lists of supposedly free IDX plugins for WordPress or free IDX websites.
I estimate that about 99% of today’s providers will offer these products for free with quite a limited functionality.
In other words, when this happens, it’s a freemium model in most cases.
The only “free” one that I found (also freemium) offers IDX integration for up to 5 listings that shouldn’t have more than 5 photos each, and tt’s called ClickSold.
The WordPress Plugins that I found that truly were free in the past are now either outdated or discontinued.
Unless you know how to code and have some time on your hands to develop your own IDX integration, you will not find a truly free solution to integrate IDX on your website or getting an IDX website for free.
In other words, you will always somehow pay something, be it in monetary form or time-wise for implementing IDX on your real estate website.