Especially in a sellers’ market, it is tougher than ever to generate new seller leads.

Several software companies have used this problem as inspiration to create various solutions.

One of these solutions is BatchLeads. Real estate professionals founded it for real estate professionals.

It’s one of many solutions in the market, and I took the time to analyze BatchLeads in-depth.

In this article, I will discuss:

  • What it is
  • Who owns it
  • The benefits of using it
  • How to use it
  • Whether it has a dialer
  • Third-party integration options with Zapier
  • Whether it can skip trace entities, such as LLCs
  • Whether it features an app
  • Its pricing and costs
  • Whether it is also a CRM
  • The differences between Propstream
  • The differences between Lead Sherpa
  • The differences between BatchDriven …and nine alternatives


What Is BatchLeads, and Who Owns It?

BatchLeads is a software solution for real estate professionals that helps find different types of seller leads.

The company is an all-in-one platform for residential lead generation with highly accurate property, financial, and owner contact data.

The BatchLeads website has a database of over 3,100 counties, 99.8% U.S. property owners, and more than 155 million U.S.-profiled properties.

In addition, it has 7 billion recorded documents and 1.8 million active listings.

The platform offers various prospecting and marketing tools that help contact the identified sellers or homeowners.

The owner and CEO of BatchLeads is Jesse Burrel, who went from waiting tables into real estate and created BatchLeads.

BatchLeads is not the only business the CEO runs. Part of the Batch brand is also BatchDriven, BatchDialer, BatchSkipTracing, and BatchData.


What Is the Benefit of Using BatchLeads?

The primary benefit of using BatchLeads is saving time researching, identifying, and verifying seller lead information and marketing to them.

So, it can speed up the process of listing acquisition, boosting the realtor’s portfolio and potential earnings.

Since you can apply various search filters, not only limited to distressed property owners (interesting for investors), it can also help realtors find seller prospects.

This can help to mitigate the negative effect of the current low-inventory market situation. In other words, you can find motivated sellers with room for a commission.

The software can simplify this process that you otherwise have to do manually.

A secondary benefit is also time-saving.

BatchLeads also offers skip tracing, which helps filter out correct seller contact information from bad ones.

As a secondary benefit, using this software will help you scale the seller lead generation process.

By so doing, you can identify and contact more potential sellers in the same amount of time than you would have needed doing all this manually.


How to Use BatchLeads

You can use BatchLeads to search and identify true property owners and seller prospects.

But you can also manage saved property searches and add respective property owners to outreach campaigns. The latter are text messages and direct mailing campaigns.


Seller & Property Owner Lead Generation

The seller and property owner lead generation feature of BatchLeads is, strictly speaking, not lead generation.


Because lead generation usually involves a marketing campaign that results in generated leads.

BatchLeads has access to many databases via different application programming interfaces.

It can run individual searches according to your needs and filter relevant owner contact information.

At this stage, you can apply different filters.

You can filter by delinquent taxes, homeowners with multiple properties, vacant properties, and pre-foreclosures.

Then, you can run an additional outreach or marketing campaign on the collected contact information.

Here is where the actual real lead generation will happen (you convert cold contact data into potential clients and deals).

You have different approaches for the searches available.

You can just enter a location in the search field or search via the map should you prefer a geographical area view.

In both cases, you can apply many different filters afterward to create a list of specific seller contacts that meet your investing or property requirements.

To name just a few, you can filter by owner type, purchase date, estimated value, opening bid, MLS status, home features, vacant status, and many more.

Particularly interesting for real estate agents, not looking for distressed property owners like real estate investors are filters such as:

  • Senior citizens who downsize or need to move into a permanent care home
  • Tired landlords who want to get rid of their portfolio
  • Family members of an inherited home


Lead Lists

You can save the different sellers’ contact information and addresses you find via the search options available in various custom lists.

This enables you to find the various sellers faster and easier afterward and add them to marketing campaigns you can carry out from the platform.


Running Comps in BatchLeads

When you find the home sellers through BatchLeads’ search options, you can access further property details, such as comparable home sales.

This can help you determine a particular property’s deal potential and further filter sellers for marketing campaigns.

The comparable home sales features are also somewhat included in the different search filters since you can also filter homes in a certain geographical area listed below the market price.

But also, the comp feature itself has several filters available.

You can apply them to the following scenarios:

  • Sold in the last 1, 3, 6, 12, 24 months
  • Built within ten years
  • Ignoring or not ignoring bathrooms
  • Ignoring or not ignoring bedrooms
  • The range of the building size
  • The location radius
  • Ignoring or not ignoring the lot size


Lead & Contact Management (List Management)

BatchLeads list manager could be confused with being a full-fledged customer relationship management software. But this is not the case.

You may want to consider it a single place to upload and append your own lists and organize and manage your saved property searches.


BatchLeads Skip Tracing

I already discussed real estate skip tracing in more detail in this article.

BatchLeads’ skip tracing feature can increase contact quality by finding valid contact information.

You can skip trace from two different areas in the platform: the property section and the skip tracing tab. Uploading contact information is also possible.

You can select a property list you saved earlier and then determine how many of them you would like to skip trace.

The system is pay-per-hit, meaning you only pay when BatchLeads finds a match.

Duplicates are not skip-traced; you get multiple phone numbers and the owner’s preferred mailing address.

Once you get the results back, BatchLeads will also give the data a confidence score and the hit rate.

Their skip tracing software doesn’t pull data from “easy” places where cheaper skip tracers usually pull their data (e.g., Target shopping cards).

Instead, they aggregate their data from many different databases with which they have contracts (e.g., USPS servers).


BatchLeads Direct Mail

The whole direct mail feature from BatchLeads is an automated one.

Since it is a built-in feature, you won’t have to export and import all the addresses to a direct mailing provider.

You can create and customize different postcard templates, personalize them, and add your signature.

But you can also send letters from there, which are slightly more expensive per piece.

By the way, setting up your signature, including uploading a logo, is the one thing you should do before setting up the templates and running a direct mailing campaign.

A nice benefit is that you can schedule several dates to send out the mailers.


BatchLeads Text Messaging Campaigns (SMS)

BatchLeads also provides a texting platform to engage with your potential customers and run follow-up campaigns.

According to the company, this feature is fully SMS compliant.

But remember. This is not a native feature but requires third-party integration with the software called Twilio or Plivo.

You can push skip-tracing results into a text messaging campaign from the properties section and then run it from there.

However, you need to purchase a phone number for your particular market to run text messaging campaigns. That’s also possible within the platform.

A helpful feature is also the message spinner.

It helps you use different versions of the same text message to increase the variety and, more importantly, deliverability.

This requires creating at least ten slightly different versions within the text message templates.

You can also create tags for campaigns. Later, you can use these tags to filter out tagged ones to exclude or include in further campaigns.

So you can avoid texting some contacts too often.

If you have a V.A. managing your campaigns, you can assign them by adding specific users.

In the reports section, you can find key performance indicators, such as how many opted out or opened, bounces, responses, etc., of the SMS campaigns.

For a better delivery rate, it is recommended that you don’t send more than three texts per minute.

A >80% delivery rate and a 20-30% response rate are considered good.

The next helpful feature is when importing contacts. The system will automatically recognize what numbers are landlines, litigators, and mobile numbers and whether they are on a do-not-contact list.


BatchLeads Driving for Dollars

The software directly takes on its competition, Dealmachine, with the BatchLeads driving for dollars feature,

The feature makes the process of driving for dollars more efficient and tech-driven.

It offers an app that you can use while driving through neighborhoods. But you can also use a similar feature to drive virtually for dollars (in underwear) without leaving the house.

However, should you use the app on the road, you can use it to mark properties of interest on a map. 

The app can provide instant access to detailed property information as properties are identified. This includes the owner’s contact details.

You can then build lists of these properties directly in the app. This streamlines the process of tracking and managing potential leads.

The list can then be integrated with BatchLeads’ other features. It’s direct mail campaigns or skip tracing (finding the contact information for property owners).


BatchLeads Agent Network

The BatchLeads Agent Network offers substantial benefits for real estate agents and investors.


It enhances your opportunities for collaboration, networking, and transaction facilitation.

The network can connect agents with a steady stream of potential clients in the form of real estate investors. This is provided you work with real estate investor buyers. 

For investors, it provides access to agents with local expertise and listings. This mutual connection fosters new business relationships and partnerships.

Agents in the network may have access to off-market properties or pocket listings. They are highly attractive to investors seeking unique or less competitive deals.

Presenting these exclusive listings to investors as an agent can make transactions faster and easier and give you an edge in the market.

So agents and investors can expand their reach beyond their usual geographic areas. This opens up new markets and opportunities. 

Agents can showcase properties to a broader range of investors and collaborate with other agents with this expansion.

And investors can explore new investment territories.


BatchLeads Zapier and the One Native Integration

During my research for different third-party software integrations in BatchLeads, I found that there is one native integration, that is to say, with Podio (check out my article).

It allows you to push emails and other contact information from BatchLeads into the Podio CRM.

The lion’s part of integrations is done via the integration software called Zapier.

According to Zapier’s information, you can integrate more than 4000 apps into BatchLeads with Zapier (source).

To name a few:

  • Gmail
  • Slack
  • Salesforce
  • Mojo
  • Pipedrive
  • Freedomsoft
  • FollowUp Boss
  • kvCore
  • Close
  • Liondesk
  • RealGeeks
  • Zoho CRM
  • Brivity


Does BatchLeads Have an App?

Based on recent information from BatchLeads, there is an app available you can download either from Google’s Playstore or Apple’s App Store.

You can find the app here for Android devices, and for Apple devices, you can find it here.

Most of the user reviews on both platforms are positive.

Still, the negative ones partially criticize the following:

  • High text message bounce rates
  • Notifications not sent right away
  • Login problems
  • Problems with list pulls.

This app is most helpful when driving for dollars, as I discussed earlier.


BatchLeads Pricing 

This section will discuss BatchLeads costs and pricing. You can find a complete overview below.

Personal Basic ($99/Month)Personal Plus ($299/Month)
Leads monthly10,00025,000
Address Storage100,000500,000
Advanced Property Search
Saved Searches & Quick Filters
Property Profiles
Owner & Investor Profiles
Comparables & Comp Calculator
Skip Tracing
Mobile App
MLS Data
Residencial & Commercial Property Details
Agent Directory
Cash Investor Search
Advanced Cash Investor Search
Rental Estimates
Household Demographics
Mortgage Rate & Type Filters
Upload & Enrich Lists
Lead Scoring
List Exports
List Stacking & Deduplication
Direct Mail
Virtual Driving for Dollars
Additional Leads Cost (per contact)$0.01$0.01
Skip Tracing per Property$0.14$0.12
Letter Costs (per letter for direct mailing campaign)$0.81$0.79
Zapier & Podio Integrations
Technical Support & Onboarding
Monthly Webinars & Challenges
Email Chat & Phone Support

Pricing for texting or sending SMS through BatchLeads is not directly charged by BatchLeads itself.

It’s done through your chosen integration, such as Twilio, Plivo, SignalWire, Telnyx, or Flowroute. 

These SMS capabilities are available only in Personal Plus Plans​​.

Here’s a breakdown of the costs associated with some of these providers:

  • Twilio:
    • Phone Number: $1.15/month
    • To Send SMS (Outbound): $0.0079
    • To Receive SMS (Inbound): $0.0079
  • Plivo:
    • Phone Number: $0.50/month
    • To Send SMS: $0.0050
    • To Receive SMS: Free
  • SignalWire:
    • Phone Number: $0.45/month
    • To Send SMS (First 500k): $0.00400
    • To Receive SMS: Free
  • Flowroute and Telnyx:
    • Phone Number: $0.50/month (Flowroute), $1.00/month (Telnyx)
    • To Send and Receive SMS: $0.0040​​.


Is BatchLeads a CRM?

In its core functionality, BatchLeads is not a CRM. 

It’s a seller data aggregation software with marketing capacities via direct mail and text messaging.

It has some limited CRM capacity for lead management and follow-up campaigns.

But you should consider it a tool mainly used in the phase before potential sellers become leads.

You can integrate various CRM solutions once you convert seller contacts into leads. You can do this via the integration software Zapier.

But also, the free CRM Podio (check out my article) can be directly integrated without using Zapier.


BatchLeads vs. Propstream

At first glance, Propstream is very similar to BatchLeads. I discussed Propstream already in-depth in this article.

The differences are in the details.

Propstream offers a rehab estimator. You can also send automated emails and voicemails. You can theoretically do this also with BatchLeads, but not with a native feature.

This would need to be done via a third-party integration via Zapier.

In contrast to BatchLeads, it also features a property deal analyzer to calculate:

  • Mortgage amounts
  • Projected rental income
  • The total purchase price
  • Property expenses
  • Cash flow
  • Tax information
  • Deductions.

One major downside of Propstream compared to BatchLeads is that they do not scrub contact data against DNC/litigation lists. (source)

This likely brings down the hit rate.

In my article about skip-tracing real estate, I analyzed the different hit rates of several providers.

Propstream’s hit rate appears to be in the 20 to 30% range. In contrast, BatchLeads can go as high as 97%.


BatchLeads vs. Privy

BatchLeads and Privy are both great tools for real estate, but they have different strengths. 

BatchLeads is awesome for finding property info and owner contacts. It’s really good for real estate pros who do a lot of marketing and need to find lots of leads. 

This is especially true now with the low inventory situation, which you can mitigate with a tool like BatchLeads.

In contrast to Privy, BatchLeads also has the driving for dollars feature in their mobile app. It helps when you’re out looking at properties.

On the other hand, Privy is more about finding great deals fast.

It’s super useful if you’re an investor looking for properties to buy, and there are practically no beneficial use cases for realtors using it. 

 It’s great for comparing prices and seeing what’s a good buy.

So, if you’re into heavy marketing and need many (seller) leads, BatchLeads is your go-to. 


BatchLeads vs. PropertyRadar

BatchLeads and PropertyRadar are both great tools for real estate, but they serve different needs. 

BatchLeads is great if you need detailed property data and owner contacts for marketing. 

It’s handy for sending out lots of emails or texts. 

Plus, it has a neat app for driving for dollars when you’re on the go.

PropertyRadar, on the other hand, is more about understanding local markets and tracking property data. 

It’s really good for detailed market analysis and finding trends. 

If you’re into deep market research, PropertyRadar is your friend.

So, BatchLeads is top-notch for marketing and lead generation, while PropertyRadar shines in market analysis and research.


BatchLeads vs. REISift 

 BatchLeads and REISift target real estate professionals but offer different features. 

BatchLeads is fantastic for getting property details and owner info, perfect for those who focus on direct marketing and want to speed up their listing acquisition. 

It’s especially handy for sending bulk emails or texts and has a mobile app for fieldwork.

Meanwhile, REISift is all about organizing and cleaning your leads. 

It’s great for sorting out which leads are worth pursuing. 

Think of REISift as a super organizer for your real estate data, helping you focus on the most promising opportunities.

In short, BatchLeads excels in lead generation and marketing, while REISift excels in lead management and efficiency. 


BatchLeads vs. Lead Sherpa

One of the critical differences between Lead Sherpa and BatchLeads is that they don’t include direct mail campaigns in their plans.

Also, skip tracing is slightly more expensive, costing $0.15 per hit.

But at least it is also match-based on pricing, and the hit rate seems to be on par with BatchLeads at 97%.

Another difference is their higher minimum pricing for text messaging campaigns.

With BatchLeads, you can start with $69 per month and get a limit of 1,000 SMS per day. In Lead Sherpa, you start at $400 monthly and can text 15,000 prospects.


9 BatchLeads Alternatives

To end this article, I would like to leave you with nine BatchLeads alternatives you may also want to consider.

First, they are the ones I already mentioned above. They include Propstream and Lead Sherpa.

And then there are additional alternatives I already mentioned in this article about skip tracing:


This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher