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Most real estate farming campaigns are associated with traditional geographic real estate farming.

And for this type, there are different companies, tools, and materials to support you, save you time and money, or increase your effectiveness.

So, in this article complementing the last one, I will cover what real estate farming companies, tools, apps, and materials are and how you can use them.

The article also includes several overview tables giving you a complete picture.

What Are Real Estate Farming Companies? [Overview Included]

In my last article, “What is Real Estate Farming & Does It Work?”, I covered the general aspects of real estate farming and determined under which conditions it can work.

I worked out that the main characteristic of real estate farming is applying the most suitable lead generation method on a particular target group you focus on.

Why?

Because in an ideal scenario, the target group you select informs the lead generation method and the messaging (e.g., your sales copy, etc.) you want to use.

Because of limited targeting options, focusing on a specific geographic area was the best option in the past.

The notion of “geographic farming” stems from there.

Today, you have many more targeting options available in the digital age.

Real estate farming companies are usually marketing agencies that can help with your overall farming strategy and the execution of lead generation and nurturing campaigns aligned with the priorly-established strategy.

Since real estate farming is just a label for a particular type of real estate marketing strategy, every reputable marketing agency could be a real estate farming company.

Except for the sales part, these companies can often cover several of the following key elements of real estate farming:

  • Working with your gross commission goals, time frame, and monthly budget
  • Determining the criteria of the target group you want to generate leads from (geographic, demographic, etc.)
  • In the case of geographic real estate farming, helping you select the neighborhood based on turnover rates.
  • Considering the prospects’ awareness stages (my article) regarding the selection of marketing channels and messaging.
  • Running, managing, and optimizing your lead generation campaigns.
  • Running, managing, and optimizing real estate lead nurturing campaigns.

However, most of the ones I included in the overview table below focus on the last two points.

And even fewer name themselves marketing agencies exclusively specialized in real estate farming.

NameType of Real Estate FarmingLeadGen Methods Used
Geographic FarmingGeographic real estate farmingDirect mail newsletter, postcards, leadgen website, Facebook ads
Morris MarketingGeographic real estate farmingDirect mail newsletter
Trem GroupAll types of real estate farmingLeadgen website, lead nurturing, social media, video marketing, outbound leadgen campaigns
Zeller MediaAll types of real estate farmingPPC ads (Google, Bing), Leadgen website, lead nurturing
Lead HorseAll types of real estate farmingPPC Ads on Google and Facebook, SEO, content marketing
SM SoldAll types of real estate farmingLeadgen websites, content marketing, print collateral, email marketing, strategic consulting, PPC ads, SEO
IDMGAll types of real estate farmingLeadgen websites, content marketing, print collateral, email marketing, strategic consulting, PPC ads, SEO, lead nurturing
Inmotion Real Estate MediaAll types of real estate farmingLeadgen websites, content marketing, PPC ads (Google), SEO, lead nurturing
MeshroadAll types of real estate farmingPPC ads (Google, Facebook, Instagram, Snapchat, TikTok, YouTube, Neflix, Spotify, Twitter, Linkedin), leadgen website, SEO, lead nurturing, content marketing (video)

What Real Estate Farming Tools & Apps Are [Overview]

Except for geographic real estate farming, generally searching for real estate farming tools and apps is a bit like searching for general marketing tools.

Why?

In my last article, I already established that real estate farming is just a label for a real estate marketing strategy focusing on a particular group of prospects.

And there can be several ways how you focus, geographically being just one of many.

If you have already read several of my articles, you may know that this is something you want to do anyways when generating real estate leads.

It only has a more specific meaning if you refer to geographic real estate farming.

In that case, you can narrow down the tools you may want to use.

Everything else would be basically all real estate marketing tools you can use to help your real estate lead generation campaigns.

By the way, you can find here a collection of all 500+ tools I already mentioned in my articles.

So, in the below list of tools & apps, I included only the ones that can support you in geographic real estate farming.

This means they will be the ones that will help you in selecting a specific geographic area and contact data gathering.

You could also see the term “real estate farming” as a help reminding you of the importance of defining a target group before running a real estate lead generation campaign.

Therefore, once you have this contact data, you can use it to start running seller, and buyer lead generation campaigns (links go to my articles).

 

What Are Real Estate Farming Materials?

Since most of the things related to real estate farming are usually associated with geographic real estate farming, you may already guess that real estate farming materials will also refer to the same.

So, it’s all physical marketing materials you can use for your geographic real estate farming endeavors.

These are all kinds of real estate marketing gifts and promotional products, such as…

  • Writing instruments (89%)
  • Drinkware (88%)
  • T-Shirts (80%)
  • Bags (73%)
  • Headwear (69%)
  • Outerwear (67%)
  • Polo shirts (65%)
  • Desk accessories (64%)
  • Calendars (62%)
  • USB Drives (58%)
  • Umbrellas (45%)
  • Mobile power banks (33%)

You may wonder what the percentages in the brackets may mean.

I already covered real estate marketing products in my article “Custom Real Estate Marketing Products that Stand Out”.

And the percentages are based on a study that determined which marketing products prospects kept most of the time. The list is ordered from the longest to the shortest time.

That’s what you actually want when using promotional products.

The longer a prospect keeps one of these products with your brand name, the higher the chances are that you will be remembered for your real estate services.

To give you a complete picture of additional promotional products, you may also want to consider the following ones:

  • Tote bags
  • Can coolers and Koozies
  • Realtor keychains
  • Pens
  • House shape clips
  • Sports and water bottles
  • Stress balls
  • Portable cell phone chargers
  • Calendar house magnets
  • Tape measures
  • House-shaped flyswatter
  • Wine openers
  • Stuck umbrellas
  • Mugs
  • Circle magnets
  • Vinyl desk ads

These are the popular ones I also mentioned in the same article about real estate marketing products.

But real estate farming materials are not only limited to branded promotional products.

Other physical marketing materials you will need for the classical geographic farming approach are all related to direct mailing.

These are…

  • Handouts
  • Postcards
  • Flyers
  • Catalogs
  • Print newsletters
  • All types of letters (e.g., appeal letters)
  • Inserts
  • Calendars
  • 3D Mails

If you want to read more about different direct mailing strategies for real estate, you can check out this and this article.

Below you will find an overview of 20 real estate farming materials providers you may want to consider.

Regarding the direct mailing material providers, I only selected those that combined the production and the sending.

Why?

Because this provides you more value.

Otherwise, there would be many more steps involved for your geographic farming campaigns that would take up significantly more of your time.

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher

Tobias Schnellbacher