Offline Advertising
How Do Realtor Referrals Work?
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let's say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to refer...
5 Tips to Get “Organic” & Rewarded Real Estate Referrals
As you may have read in my article, there is always a risk when it comes to referrals. It’s the risk of becoming an “outcast” as the referee. The one referring always wants the potential reward weight more than the risk of becoming an “outcast.” So, practical tips to...
The Psychological Factors of Real Estate Referrals
So, why do people refer someone or something to others in the first place (including sellers and buyers)? It's part of human psychology. This “something” is the social connection (source). What happens in this dynamic of social connection explains a lot about...
13 Performance-Based Real Estate Referral Statistics
I conducted research to find performance-based statistics about real estate referral marketing. Yet, the ones I found are from industries other than real estate. Still, you can apply the information almost 1:1 to the real estate industry. Why? The psychological...
The Two Real Estate Referral Types
Real estate referrals are part of general referral marketing. Wikipedia's definition of referral marketing is the following: “Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends,...
The 5 Most Profitable Real Estate Niches in 2024
You may want to read first my article about what makes a real estate niche profitable. So you'll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...
