Offline Advertising
Why Real Estate Conversion Rates Are 6-Times Below Average
Did you know that the average lead conversion rates of real estate websites are actually pretty bad? For a few months now, I've been trying to find a likely reason for this. But how bad is the lead conversion rate on real estate websites? According to this source,...
How to Manage Your Apartment Advertising Campaign
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
Finding Marketing Channels for Apartment Advertising
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn't much difference between the two approaches. Because if you use...
How to Craft the Right Messaging for Apartment Advertising
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...
How to Identify Your Ideal Clients for Apartment Advertising
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send birthday party...
How to Plan an Apartment Advertising Strategy
Most articles on the subject don’t focus on the 'best' methods but rather on the various tactics available. They offer many methods and ideas for advertising but don't identify the best way. To find the best way, we must first define the criteria for “best.” My...