Offline Advertising
The 7 Best Colors for Real Estate Signs
Real estate signs are still an offline marketing tool for many real estate professionals to draw attention to a particular property for sale. And using them as a marketing or advertising method is not as easy to track performance-wise as online advertising. But the...
How Many Real Estate Bandit Signs to Put Out and their Real Costs
If you are in the real estate investment business or thinking of starting in it, you have probably heard of the advertising method of real estate bandit signs. Many real estate gurus are recommending them, but unfortunately, not many results are available to make a...
Does Cold Calling Work in Real Estate?
Cold calling is a controversial topic in the real estate industry. Many hate it because you must leave your comfort zone and deal with many rejections. But for many, it can also work. So does cold calling work in real estate? With cold calling, you can get a...
What Should I Put On My Real Estate Business Card?
Would you like to know what you should put on a real estate business card for higher conversion rates? Respecting and taking into consideration the copywriting formula AIDA, your business card should include the following : Attention-grabbing elements Your name and...
Direct Mail for Real Estate: Does It Work for Realtors?
Who has flushed money down the toilet because of a less-than-successful real estate direct mail campaign or other offline marketing strategies involving print material? I come across one question over and over again in different forums and places on the web: “Does...
