Today I may not surprise you just once, but twice. About ten days ago or so, I came across a slightly shocking piece of information. As you may know, I am also a bit of a fitness nerd, and I stay up-to-date with all things exercise and nutrition. What I found was...
There is something many biased sources (e.g., content marketing and SEO agencies) “forget” to tell you: Ranking content doesn’t bring in organic traffic forever. Yes, if that were true, it would be a great ROI long-term. And there were indeed times when never having...
I’ve been an avid gym goer for many years now. You could also call me a fitness nerd. If I had a bit more time at hand, I may also be in this industry in some shape or form. So I know a thing or two about the whole nutrition and muscle-building world. And a few weeks...
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It's one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. That...
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
There are 11 lead gen areas where you might leave money on the table at this very moment. And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads. If you use your real estate website to generate...
Did you know that the average lead conversion rates of real estate websites are actually pretty bad? For a few months now, I've been trying to find a likely reason for this. But how bad is the lead conversion rate on real estate websites? According to this source,...
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn't much difference between the two approaches. Because if you use...
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...