by Tobias Schnellbacher | Jan 5, 2023 | Email Marketing, Persuasion and Conversion
Do you not use follow-up emails or any other type of follow-up in your real estate business? If yes, you will leave much money on the table and unnecessarily increase your costs per lead and customer. This is just one aspect of using follow-up emails...
by Tobias Schnellbacher | Sep 14, 2022 | Lead Generation & Nurturing, Persuasion and Conversion
If you are wasting time with real estate leads, one reason is likely not (dis)qualifying them enough. This article will show how the proper real estate lead qualification can make you more money, even though your cost per (unqualified) lead goes up. I will use an...
by Tobias Schnellbacher | Aug 20, 2022 | Lead Generation & Nurturing, Offline & Local Marketing, Persuasion and Conversion
There are many cookie-cutter real estate letter templates and samples that you can get for free or pay for. At first glance, that’s a great way for busy real estate professionals to produce content fast and start running whichever direct mail campaign. However,...
by Tobias Schnellbacher | Aug 12, 2022 | Lead Generation & Nurturing, Offline & Local Marketing, Persuasion and Conversion
The listing presentation is the moment where you, as a real estate agent, can convert a potential seller into a client. However, there are many ways in which you can waste time and money on them. Therefore, in this article, I will point out that many suggestions you...
by Tobias Schnellbacher | Aug 5, 2022 | Lead Generation & Nurturing, Persuasion and Conversion
Many get real estate bios wrong. They just use templates and generators blindly, and the result doesn’t stand out, creating what I call a “Bullshit-Bingo” effect. You miss a great real estate lead generation opportunity by doing it that way. Why?...
by Tobias Schnellbacher | Jul 30, 2022 | Lead Generation & Nurturing, Offline & Local Marketing, Persuasion and Conversion
Unfortunately, there are not many property sellers in a sellers’ market. This is nice for the sellers but can lead to unreasonable sellers and low inventory. So, in a sellers’ market, the main challenge for real estate professionals such as realtors,...