Offline & Local Marketing
How to Write an Expired Listing Letter [So It Converts]
Unfortunately, there are not many property sellers in a sellers’ market. This is nice for the sellers but can lead to unreasonable sellers and low inventory. So, in a sellers’ market, the main challenge for real estate professionals such as realtors, brokers, and...
The Real Estate LOI or Letter of Intent [What it is, How To, and Templates]
Real estate negotiations and transactions can be pretty painful, and a lot of back and forth when they are not structured, and lawyers get involved earlier than necessary. A good remedy for that can be real estate letters of intent; they can be a blueprint for a more...
From Open House to Sold Sign: A Realtor’s Playbook
“Open houses only attract tire kickers and thieves.” “No, open houses are always successful and work every time.” These are some opinions about them; as you can see, it’s another controversial topic as there are many in real estate marketing. For some, they are...
Real Estate Business Cards – 9 Facts You Need to Know
If done right, using real estate business cards and leaving them in the right places can be a great way to generate leads. With an average response rate of 12%, this marketing method shouldn’t be ignored and can actually compete with digital marketing methods. But as...
Does Calling Expired Listings Work?
So, you are on the fence about calling expired listings. Depending on your sales skills and how well you can handle rejections, it can be an option worth pursuing to acquire more property listings. But, of course, it is understandable if you want to find out...
Does Door Knocking Work in Real Estate? [Crunching Numbers]
There are many different real estate marketing and prospecting methods out there. Nowadays, you will usually hear more about digital marketing methods than traditional ones, such as door knocking. You may be on the fence and have heard about door-knocking for real...