Lead Generation & Nurturing
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Real Estate Mailer Ideas that “Work” [Examples Analyzed]
It’s a bit paradoxical to discuss real estate mailer ideas that work. Why? You may know some marketing gurus on YouTube that throw around one hundred dollar bills using a cash cannon. Most of the time, these are Ponzi schemes, but that’s for another topic. They often...
4 Benefits and 5 Risks of Pay at Closing Real Estate Leads
Pay at closing real estate leads have slightly more risks than benefits. You can best reap the benefits when you work with the proper company. Also, there are ways to mitigate the risks. The Four Benefits of Pay at Closing Real Estate Leads Because you don’t have...
Mitigating the Risks of Real Estate Leads Pay at Closing
Real estate leads pay at closing offer the allure of deferred payments until you close a property transaction. Yet, these deals come with their own set of risks. But you can mitigate them to a degree. 1) Increased Costs and Fees Companies offering pay-at-closing...
5 Providers for 100% Exclusive Real Estate Leads
Working with exclusive real estate leads means you don’t have to share them with your competitors and dilute your sales efforts that way. While many companies offer leads you can buy, only a few offer 100% exclusive real estate leads. 1) Offrs.com This provider...
Beyond the Typical: 15 Unique Seller Lead Magnet Ideas
I have yet to come across real estate websites using this seller lead magnet: the home valuation tool. I felt positively surprised when I did. This happened with this agency website. While doing a conversion rate optimization analysis for this website, I found a...
How to Create a Landing Page for Real Estate in 7 Steps
Creating real estate landing pages is one of the best things you can do for targeted and optimized lead generation. Their performance is easier to track and measure and keeps seller and buyer prospects more focused. I wrote this article to help you create a landing...