Persuasion & Conversion
How to Write a Killer Follow-Up Email for Real Estate
Do you not use follow-up emails or any other type of follow-up in your real estate business? If yes, you will leave much money on the table and unnecessarily increase your costs per lead and customer. This is just one aspect of using follow-up emails for real...
“Dreamer-Kicking” Real Estate Lead (Dis)Qualification Questions
If you are wasting time with real estate leads, one reason is likely not (dis)qualifying them enough. This article will show how the proper real estate lead qualification can make you more money, even though your cost per (unqualified) lead goes up. I will use an...
How to Write Better Real Estate Letters that Generate Leads
There are many cookie-cutter real estate letter templates and samples that you can get for free or pay for. At first glance, that’s a great way for busy real estate professionals to produce content fast and start running whichever direct mail campaign. However, this...
How to Prepare and Crush Listing Presentations
The listing presentation is the moment where you, as a real estate agent, can convert a potential seller into a client. However, there are many ways in which you can waste time and money on them. Therefore, in this article, I will point out that many suggestions you...
How to Write a Good Killer Real Estate Bio for LeadGen
Many get real estate bios wrong. They just use templates and generators blindly, and the result doesn’t stand out, creating what I call a “Bullshit-Bingo” effect. You miss a great real estate lead generation opportunity by doing it that way. Why? Because as you will...
How to Write an Expired Listing Letter [So It Converts]
Unfortunately, there are not many property sellers in a sellers’ market. This is nice for the sellers but can lead to unreasonable sellers and low inventory. So, in a sellers’ market, the main challenge for real estate professionals such as realtors, brokers, and...