Almost everyone who has enjoyed nice vacations in a house with a pool and a stunning ocean view might think: “To sell a home like this must be a piece of cake and go pretty fast.”
However, this idea usually comes from people who’ve never lived in a house like that.
Then some homeowners and investors need to decide if they add a pool or if they buy a house with a pool or not, and therefore might ask themselves if it is better to sell a house with a pool.
Homes with pools in California, Arizona, and Florida, can usually sell faster since there is a higher demand for them in these locations.
However, selling fast depends also on the overall first impression of the home, competitive pricing, and if you laser target the right audience of potential pool home buyers in these areas on the proper marketing channels.
In this article, we dive a bit deeper into the factors that make or break a fast and profitable sale of a home with a pool.
The Perceived Value of a Home is Only One Factor to Sell it Fast
In this article, I have already covered how you can increase your chances of selling a home fast within 5 to 7 days. I established that:
- The property needs to make a good first impression, and also, the person selling it
- It needs to be priced between 2% and 5% below market value
- The listing of the home needs to make a good online impression
- Introduced scarcity can increase the urgency to take action
While a home having a pool can increase the perceived value of a home, it’s not the only factor that will move the needle for a fast sale.
So, you can imagine that if most of the other conditions aren’t met, just having a pool won’t help that much.
Imagine if you were a potential buyer on a home showing with a realtor.
You just arrived at the home and can already see at first glance that the landscaping is way off and the home is cluttered with things from the current owner.
You can also see that it’s now very well maintained and several areas of damage are visible.
Then you arrive at the living area with an open room concept connected to the kitchen.
It also has sliding doors leading to the terrace with a connecting pool.
Once you arrive there, you are surprised because this terrace and pool area looks tip-top in contrast to the other areas you have already seen.
Do you think this particular house having a pool will lead to a faster sale?
The tip-top pool won’t be able to compensate for the bad first impression the potential buyers have already experienced right from the beginning.
Besides, the benefits of having a home with a pool in Idaho could be missed.
That’s because of the year-round climate, and it makes sense where the benefits of a pool really take effect.
To know when this is the case, let’s discuss the actual benefits of a pool (not the features).
What Are the Benefits of a House With a Pool?
To get to know the benefits of a house with a pool, we can ask which deep-rooted human needs it fulfills. In the field of copywriting, there is a list which is called the “Life Force 8”, which are:
- Survival, enjoyment of Life, Life Extension
- Sexual Companionship
- Comfortable Living Conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved ones
- Social Approval
- Enjoyment of Food and Beverages
- Freedom from fear, pain, and danger
And then there is a list of 16 Core Desires:
- Desire to Influence
- Desire for Knowledge
- Desire to be Independent
- The desire for Social Standing
- Desire to Play
- Desire to Get Even
- Desire to Obey Moral Code
- Desire to Improve Society
- Desire To Exercise
- Desire to Courtship
- Desire to Raise Own Children
- Desire to Organize
- Desire To Eat
- Desire for Approval
- Desire to Avoid Anxiety
- Desire to Collect
So, what of the above needs and wants can we identify that a pool will provide for (I bolded them already)?
The first one is the enjoyment of life.
When you have a pool with nice, fresh, and cool water in a hot climate, you can use it to cool down and relax. Most people enjoy being in the water.
Then you might be easier able to attract someone as a potential partner if you can invite her or him over to show and enjoy your pool.
A pool also makes living conditions more comfortable.
It’s lovely when you have the terrace bordering the master bedroom with sliding doors, where you can just jump into the pool from your bedroom.
The next benefit is that you can show your peers that you have ‘made’ it and feel a bit like a winner and superior (‘Wow, you have a pool, good for you man’).
On the same note, this also fulfills a desire for social standing and approval.
Then with a pool, you can also exercise your body (another human desire).
Some people have just never had a pool in their lives and now want one, so they can add it to the things they already have. This fulfills the desire to collect.
Now that we have established the benefits of having a pool, we can go to the next step. So, let’s derive from the above for which people, especially in which locations, homes with pools are in demand the most.
Since demand directly influences the perceived value of a home, we can assume that it also affects the speed of a sale.
Where Houses with Pools Have the Highest Demand
So, now the question to ask is where on the one hand, we find potential buyers that have the above-described needs and then, on the other hand, in which areas these needs can be best met with pool homes.
Let’s check for a moment in which areas homes with pools are in high demand and where they add the most to the value of a home.
California, Arizona, and Florida are the three most popular states with high demand for homes with a pool (source).
According to the same source, the types of buyers for a home with a pool are the following:
- High-end buyers, in contrast to first-time home buyers or mid-range buyers
- Middle-aged buyers with teenage kids
- Health enthusiasts who like the daily exercise
And this is what a pool adds in value to a typical home in these states (source):
- In California $95,392.96
- In Arizona between $11,590.71 and $27,285.26
- In Florida between $21,300.36 and $36,964.24
What the three states with the highest demand have in common is the hotter climate, so it plays to one of the mentioned needs, such as comfortable living conditions.
Regarding the ROI, it’s a fine line even in the states with higher demand for homes with pools.
It’s not always the best idea to build one when you consider the average costs to install in-ground pools of between $20,000 to $65,000.
The profit might become thin or negative quickly when you add one in areas of Arizona or Florida, where it adds value only in the lower ranges.
Suppose you add maintenance costs of between $1200 and $1800 per year and some additional insurance costs per year.
In that case, this profit margin might shrink further.
So is it better to sell a house with a pool?
Generally speaking, no. Just having a house with a pool won’t make it better or sell any faster.
Only if you meet several pre-conditions and take targeted marketing actions according to those might this be the case.
Firstly, not only the pool needs to make an excellent first impression with potential buyers, but also other areas of the house and the person selling it.
Secondly, it needs to have competitive pricing based on market value or even a little below. The online impression needs to be good enough.
The next condition is to have it listed in one of the three states with a higher demand for houses with pools.
Your marketing methods need to target the type of potential buyers most attracted to these homes.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.
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