In today's article, we will explore the unique qualities that set real estate keywords apart from other industries and discuss their impact.  I will distinguish between SEO keywords and their counterparts in search ads.  While they may seem similar at first glance,...

As a real estate professional navigating the vast online landscape in search of potential clients and opportunities, you're often in a race against countless competitors, all vying for the attention of local buyers and sellers.  But how can you stand out amidst the...

Ideally, real estate SEO service companies and agencies put your real estate business under the spotlight, amplifying your presence and making sure you're the star of the show when buyers and sellers search for properties online (you get found). Now you're probably...

Even with native ads, you can still lose money. This can, of course, happen.  And just using native ads for your real estate business doesn’t guarantee marketing success.  Even if you’ve found the best real estate marketing channel in the world, you can still lose...

Who the heck does use native ads for real estate? Isn’t this an obsolete marketing method? Well, if that’s the way you think, you might be in for a surprise. But let me first tell you a short story. A few weeks ago, I checked a weather website and saw an interesting...

One thing is knowing that real estate email marketing is beneficial to lower costs per lead, and another thing is finding real estate email ideas and what content to use in an email sequence. You can find loose real estate email ideas all across the web.  However, you...