There are many websites out there discussing the “best” real estate marketing courses without defining what ‘best’ actually means.

And some don’t necessarily include actual courses but just links to blogs or email opt-in pages with free giveaways.

Other courses, even on platforms such as udemy, are rather “shameless” plugs to their affiliate products and more of a sales page wrapped into separate course lessons, while others are a bit too shallow with not enough meat in them.

That’s fine and a legit marketing strategy, but I wouldn’t classify them as courses and I wouldn’t even include them in my list for further analysis.

So, what’s the best marketing course applicable to real estate out of the 13 that qualified for my analysis?

According to my analysis result in this article, it is “Google’s Digital Garage” and more specific for and tailored to the real estate industry, the “Ressentials 102: Make 100K Annually in Real Estate Sales”.

Please read on if you would like to know how I came to these results.

3 Criteria for the Best Real Estate Marketing Course

So, I will do it a bit differently in this article and first determine three criteria for “best” and based on them, I will analyze 13 different real estate marketing courses and/or marketing courses applicable to real estate, both free and paid.

For each criterion, I will allot a number of points from 0 to 10 which will be summarized in a nice table, and multiplied by a weight scale between 0 and 10 at the end of the article.

This will help you to be able to come to a conclusion about which real estate marketing course is likely to be the best.

So, what are the three criteria I will use?

1) Is the course up to date and/or updated on a regular basis?

This is important, because especially when it comes to marketing tactics, channels and methods can be outdated pretty fast in this day and age.

You don’t want to take a course that is already outdated about the marketing channels or that contains methods not effective anymore.

This criterion will have a high weight in my decision grid matrix below, because it has a high impact on your chances of success.

2) Is the course offered at a low price or is it even free?

This one is a no brainer, but not as important as you might think.

Of course, you don’t want to spend all your money on a course with a high price tag so courses with lower prices are preferred.

But in some cases, courses with higher prices may provide you with some great value and that price would be justified.

Therefore, in my decision grid matrix below this criterion won’t have a high weight.

3) Does the real estate marketing course include performance-oriented and/or data-driven elements?

This criterion is again a more important one.

You want to find a course that makes sure that the strategies, methods, and tactics it teaches can be aligned with your real estate business goals and therefore also include performance-oriented elements and/or data-driven elements.

So, it will be a plus if the course mentions and teaches about things such as key performance indicators, measuring your campaigns, and if it can also break down some marketing numbers, such as, for example, conversion rates and what it means for your daily marketing tasks that you need to accomplish to reach your individual revenue goals.

For example, it won’t do much for a course that shows you how you can do prospecting via cold calls, but fails to show you how many daily cold calls you would need to make in order to reach your monthly revenue goals and how to measure this overall.

To give you this information, the course would need to teach you how you can find out about the conversion rates of cold calling and how these conversion rates translate into the number of daily calls you need to make.

For that reason, this criterion will have a fairly high weight in my decision grid matrix below.

Overview of 13 Real Estate Marketing Courses

1) PPC University

PPC University is a free course inside the marketing software of the agency called Wordstream.

Its focus is on pay per click advertising and it is not necessarily what you would expect from an online course, which usually is some videos and also exercises.

It is rather a nicely structured page with an overview of educational content in article form.

I don’t say this as a minus, but it’s something you may want to know.

Some of the course pages are also additional opt-in pages so you get the course material after you entered your credentials.

On the other hand, this course goes quite in-depth in areas such as:

  • Beginner PPC in the category “PPC 101”
  • Intermediate PPC in the category “PPC 102”
  • Advanced PPC
  • Social Ads 101

Is the course up to date and/or updated on a regular basis?

The course material is fairly up to date, and since Wordstream has such an active blog, there are high chances that once the content outdates a little bit, it gets updated quite soon.

Is it offered at a low price or is it even free?

The course is completely free. So, a plus here.

Does the real estate marketing course include performance-oriented and/or data-driven elements?

Yes, the course includes several performance-oriented and data-driven elements, such as:

  • Conversion rate optimization
  • A/B testing
  • Conversion tracking
  • Adwords analysis and how you can benchmark and troubleshoot your PPC campaign.
  • Call tracking
  • Tips to 3x average click-through rates
  • How to increase your conversion rates

You can find out more about this course here.

best real estate marketing course

2) Google’s Digital Garage

Google’s Digital Garage is not only one course, it’s basically a digital university with different courses in the digital world.

It offers several courses that can be relevant to your real estate business, such as:

  • Fundamentals of Digital Marketing
  • Get a Business Online
  • Promote a business with online advertising
  • Connect with customers over mobile
  • Promote a business with content
  • Google Ads Search
  • Google Ads Display
  • Google Ads Measurement
  • Google Ads Video
  • Create and Manage Google Ads Video Campaigns
  • Create and Optimize Google Display Ads Campaigns
  • Make sure customers find you online

The overall most complete course is “Fundamentals of Digital Marketing”, where you can even earn a Google Certificate.

It entails most of the other courses already and it takes 40 hours.

Is the course up to date and/or updated on a regular basis?

Even though I couldn’t find out information about the publishing dates of the different courses, you can be almost sure that the content is updated on a regular basis, since it comes from Google itself.

Is it offered at a low price or is it even free?

All the courses are offered for free.

Does the real estate marketing course include performance-oriented and/or data-driven elements?

Not all the courses include performance-oriented elements, but most of them include some such as managing and measuring campaigns.

The large course Fundamentals of Digital Marketing of course includes also a module about Google Analytics and the module of measuring search and display ad campaigns, measuring content marketing, measuring video ad performance and much more.

You can find out more about the courses here.

3) HubSpot Academy

This one is similar to Google’s Digital Garage and is also rather an academy with different marketing-related courses.

It offers digital marketing courses such as:

  • Social Media Marketing
  • Inbound Marketing
  • Content Marketing
  • Email Marketing

There are more courses but I selected only the ones that are rather independent from the software they are selling also through the different other courses.

The latter include teachings about their different software products.

Are the courses up to date and/or updated on a regular basis?

During my research, I couldn’t find any information about whether the courses are updated on a regular basis.

However, I tend to assume that this is the case, since Hubspot is already quite an authoritative website.

Is it offered at a low price or is it even free?

The different courses of the academy are offered completely free.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Yes, they do. Each of the above-mentioned courses includes at least one lesson about measuring your campaign.

You can find out more about the academy here.

4) Internet Marketing for Smart People Email Course

This free course comes from Copyblogger and is rather marketing-focused content.

The education materials come in 16 ebooks and 20 emails.

It’s basically a collection of all the content that appeared on Copyblogger over the years and is based on the four pillars relationships, direct response copywriting, content marketing, having something worth selling.

The relationship pillar emphasizes that it’s better to create strong relationships with your audience than to advertise in the traditional sense.

But this is not to forget to still use some copywriting techniques, which is the second pillar.

Delivering great content strategically is the third pillar.

The last one is having something worth selling. So, it asks the question of how you can create value with your service or product.

Is the course up to date and/or updated on a regular basis?

The course is likely not up to date, since the main page of the course seems to have been published in 2014.

But nevertheless, it includes many rather timeless concepts and strategies, which compensates for the slightly outdated publishing date.

Is it offered at a low price or is it even free?

The complete course is offered for free.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

The contents overview of the course doesn’t indicate having performance-oriented and/or data-driven elements.

You can find out more about the course here.

5) Quicksprout University

Similar to Copyblogger and Wordstream, Quicksprout University offers different courses that are structured and made up of past articles from their blog.

They are organized in different sections, such as:

  • Digital Marketing 101
  • Starting a Website
  • Starting a Blog
  • E-Commerce (not that relevant to real estate)
  • Content Creation and Content Marketing
  • Advanced Digital Marketing, including growth hacking, SEO, Social Media, Email Marketing, and Conversion Optimization

The digital marketing 101 section gets you the foundation and are rather timeless core principles and strategies, such as how to think strategically, how to write a value proposition, and a marketing framework guide among others.

The starting a website section teaches you what the name is already saying – how to build a website.

Among others, it includes planning out your website, hosting companies, and website speed.

The next section is starting a blog, with topics such as blogging platforms, blog design, experience reports, and more.

You might want to skip the e-commerce section since it’s not really relevant for real estate. It covers things like building a store and the checkout process design.

Content creation and content marketing cover everything to do with the content production part, such as creating infographics, writing 5 or more articles per week, how to create engaging content, and more.

The last section is the advanced digital marketing that covers growth hacking, such as growth hacking strategies, search engine optimization, social media strategies, email marketing covering services and how to increase your deliverability rate, and conversion optimization covering funnels and how to increase your conversion rates.

Is the course up to date and/or updated on a regular basis?

It is a mix of quite up to date materials and some articles that are already a few years old.

Is it offered at a low price or is it even free?

All the “courses” in the academy are free of charge.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Yes, they do mainly in the advanced digital marketing section, where the conversion optimization is covered.

The rest of the mentioned marketing courses in other sections don’t mention data-driven elements.

You can find out more about the university here.

6) Ressentials 102: Make 100K Annually in Real Estate Sales

This one is an Udemy course and it is rather a 10,000 feet view of real estate marketing.

It teaches you in a step-by-step approach what it takes to make $100k annually.

It breaks down the different tasks and shows you how many clients you need to work with, where to acquire them, and how many hours and the expenses it will take to meet your goals.

So, it is rather a goal-oriented course with less of a focus on specific marketing methods.

Is the course up to date and/or updated on a regular basis?

The course was last updated in 2018.

Is it offered at a low price or is it even free?

The usual price of the course is $49.99 and is currently offered with a discount at $11.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

The main focus of the course is measuring how you can reach the goal of $100,000 annually.

So yes, it includes performance-oriented elements.

You can find out more about the course here.

7) Build a Lead-Generating Real Estate Website

The focus of this course is as the title already reveals, building a website that can generate real estate leads.

It goes through the pro’s and con’s of a real estate website, what to include, the goals, how to use funnels, the tech and tools, and finally, how to build it with WordPress.

The title might be a bit misleading, because the course will mainly teach you the foundation of a website that will be able to generate leads.

However, I doubt you will generate leads the first moment you finish the course.

Is the course up to date and/or updated on a regular basis?

The course was most recently updated in 2018.

Is it offered at a low price or is it even free?

The normal price of this course is $129.99 and is offered right now with a discount for $11.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

No. It’s just the basic fundamentals of building a website that can potentially generate leads.

You can find out more about the course here.

8) Real Estate Marketing – Facebook Marketing for Realtors

This one is quite a complete course about Facebook Marketing for realtors.

It covers different ways especially for realtors of how they can use different types of Facebook Ad campaigns to generate buyer and seller or listing leads, and leads for open houses.

Further topics that the course covers are:

  • Local Facebook Ads & Targeting
  • Booking appointments from the generated leads
  • Follow Up Automation with Email, SMS & Facebook Messenger
  • Bot Marketing

Is the course up to date and/or updated on a regular basis?

The course was most recently updated in 2019, so it’s fairly up to date.

Is it offered at a low price or is it even free?

It is offered at a discounted price of $11.99. The usual price is $129.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

There is somewhat of a performance-oriented element in the course, which covers how you can eliminate bogus leads. I couldn’t find any other data-driven elements in the course.

You can find out more about the course here.

9) SEO 2020: Complete SEO Training + SEO for WordPress Websites

This course is quite thorough and will teach you about the following SEO topics focused on WordPress based Websites:

  • 50+ SEO factors to rank number one on Google
  • How these factors affect your website ranking on Google
  • The Dos and Don’ts
  • 8 Technical SEO factors
  • How to improve your page speed so it loads in less than 0.5 seconds
  • How to optimize your website for Google, Bing & Yandex
  • How to improve the user experience as one of the future SEO factors
  • Getting indexed faster
  • How to decrease the bounce rate of your website
  • Best free SEO tools across the web
  • How to take advantage of long tail keywords to drive targeted traffic
  • Link building myths and which backlinks you should avoid
  • 25 White Hat Backlink generation sources
  • SEO techniques that can hurt your website
  • How to defend your website against negative SEO attacks and find bad backlinks

Is the course up to date and/or updated on a regular basis?

Yes, the latest update was in 2020.

Is it offered at a low price or is it even free?

Right now, it is offered at a discounted price of $12.99. The usual price is $139.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Yes, the keyword research and page speed optimization techniques mentioned in the course can count as data-driven elements.

You can find out more about this course here

10) Awesome Open Houses

As already mentioned in my article about open houses, open houses can work, if done correctly.

This is also the opinion of the teacher of this course.

She argues that they can be a great lead generation source, and the course teaches you about four different types of open houses and the marketing methods you can use to increase your success rate with them.

So the content of the course covers the following:

  • Benefits of holding open houses
  • Types of open houses
  • Setting up an open house
  • Marketing open houses

Is the course up to date and/or updated on a regular basis?

The course is slightly outdated and was published in 2017.

But many elements of the course are close to evergreen, such as the types of open houses, and setting them up.

The only part where time having passed may play a role is the marketing part of open houses, where she teaches promoting them using social media advertising.

Is it offered at a low price or is it even free?

It is offered at a discounted price of $11.99, and it usually costs $19.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Unfortunately, they don’t.

You can find out more about the course here.

11) Drip Campaign & CRM Follow-Up Mastery for Real Estate Agents

This course can get you up to speed in terms of follow-ups, mentioned also already in this article of mine.

It will teach you:

  • CRM follow-up strategies combined with automation to achieve a higher engagement
  • The creation of drip campaigns that you can include in any customer relationship management software
  • The creation of a long-term automated follow-up plan
  • How to choose the right CRM for your real estate business
  • How you can close expensive and time-consuming leads more efficiently

Is the course up to date and/or updated on a regular basis?

The course is up to date and was published in 2020.

Is it offered at a low price or is it even free?

The currently discounted price is $11.99, and usually $79.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Yes, it includes data-driven elements, such as communication stats and tracking email open and click rates.

You can find out more about this course here.

12) Mastering Live Videos for Real Estate Agents

This short course is about live video tailored to real estate agents.

As you may know already from reading my article about video for real estate, video can be a great marketing method to generate real estate leads.

So, in this course, you will learn how you can take advantage of live video and how you can create compelling and engaging live videos of your properties.

Some of the course topics are:

  • Handling fear and nerves
  • The right equipment
  • The right environment
  • How to present yourself
  • Getting to know your audience
  • How to communicate while you are live
  • Engagement
  • How you can get helpful testimonials

Is the course up to date and/or updated on a regular basis?

Yes, it was just published in 2020.

Is it offered at a low price or is it even free?

It is offered at a discounted price of $11.99, and normally costs $129.99.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Unfortunately, it doesn’t include performance-oriented and/or data-driven elements.

You can find out more about the course here.

13) Real Estate from the Online Marketing Institute

This one is a rather broad and thorough real estate marketing course. Its aim is to help realtors master digital marketing.

It is a 3 part series, and part one includes topics such as:

  • Search engine optimization consumer insights
  • SEO content
  • Technical SEO
  • How to own the search engine results page
  • Local SEO
  • Marketing Analytics
  • Measuring Marketing Success
  • Mobile marketing for real estate

Part two includes:

  • Digital marketing basics
  • An introduction to digital advertising
  • Digital marketing automation & campaigns
  • Content marketing strategies, brand building and channels

Part three includes:

  • Brand building with social media
  • Creating an influential LinkedIn profile
  • Facebook pages, posting, advertising, and insights
  • Email marketing: copywriting, campaigns, permission and legal compliance

Is the course up to date and/or updated on a regular basis?

No information about the age of the course was available.

Is it offered at a low price or is it even free?

It is offered at the normal price of $125. You can also buy the different parts separately at $49 each.

Do the real estate marketing courses include performance-oriented and/or data-driven elements?

Yes, it includes two lessons about marketing analytics and how to measure marketing success.

You can learn more about the course here.

Analyzing the Real Estate Marketing Courses to Find the Best One

Now, let’s get to the final results. As you can see in the table below, I ordered the different courses already according to their total points.

CourseUp to Date or Updated RegularlyWeightLow PriceWeightPerformance Oriented/Data-Driven ElementsWeightTotal
Google’s Digitale Garage10101041010240
SEO 2020: Complete SEO Training + SEO for WordPress Websites1010941010236
Drip Campaign & CRM Follow-Up Mastery for Real Estate Agents1010941010236
PPC University9101041010230
Hubspot Academy9101041010230
Ressentials 102: Make 100K Annually in Real Estate Sales910941010226
Quicksprout University8101041010220
Real Estate Marketing - Facebook Marketing For Realtors91094910216
Online Marketing Institute - Real Estate610741010188
Mastering Live Videos for Real Estate Agents101094010136
Build a Lead Generating Real Estate Website81094010116
Awesome Open Houses81094010116
Internet Marketing for Smart People Email Course710104010110

According to overall total points independent of category, the winner is “Google’s Digital Garage”.

An additional bonus when taking this course is also that you will get a certificate that might have some value on the free market or with your potential customers.

But this result doesn’t mean that you shouldn’t look into the other categories closer tailored to the real estate industry.

And if you need something more specific for real estate, then you might want to try “Ressentials 102: Make 100K Annually in Real Estate Sales”, which also got a nice number of points in my analysis.

If you want to get more specialized with Facebook ads, you may want to take a look at the “Facebook Marketing for Realtors” course from udemy or the course about follow-ups called “Drip Campaign & CRM Follow-Up Mastery for Real Estate Agents”.

Both also got a good number of points.

best real estate marketing course
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