What Is BombBomb?

BombBomb is an email software that allows you to send pre-recorded video emails to your email list or contacts. 

The software allows you to do this from multiple devices, such as mobile (iOS and Android) and your desktop computer.

But BombBomb has more nuances and products with relevant use cases for realtors that I will explain in the next section.


BombBomb Pricing Plans & Essential Features

FeaturesBombBomb Essentials ($39/ month)BombBomb Plus ($69/ month)BombBomb Teams (custom pricing)
Workspace Features
Number of videos per personUnlimitedUnlimitedUnlimited
Recording lengthUnlimitedUnlimitedUnlimited
Number of video uploadsUnlimitedUnlimitedUnlimited
Storing videosUnlimitedUnlimitedUnlimited
Video folders and subfoldersUnlimitedUnlimitedUnlimited
Licenses per accountUnlimitedUnlimitedUnlimited
Workspace search feature
Custom branding
Branding Features
You can add your logo
Color customization
Automatic display of contact info and social channels in videos
You can automatically add a disclaimer
Remove BombBomb Logo
Video Creation
Quality of screen recordingsUp to 1080pUp to 1080pUp to 1080p
Virtual backgrounds & blur
Upload your own backgrounds
Plugin to record inside Gmail
Plugin to record inside Outlook
Plugin to record inside Chrome
Plugin to record inside Edge
BombBomb App (Android/iOS)
Video Editing
You can add hyperlinks for call to actions
Custom thumbnails and gif thumbnails
You can add transcriptions & closed captions (translates into 50+ languages)
Video Interactions
Video comment feed
Generate short URLs
Text videos on mobile
Canned responses
Reply with comments & video
Adjust playback speed
Unlimited link sharing and email embeds
Push video to social
Transcipt and video side-by-side
Send mass emails
Schedule emails
Email templates library
Upload unlimited images
Drag-and-drop builder for emails
Mobile responsive email editor
Upload up to 3,500 contacts for mass email campaigns
Upgrade option to add more contacts
Unlimited video email campaigns
Security & Compliance
Password protection
Private data protection
End-to-end encryption
Video expiration dates
Third-Party Integration
Salesforce (embedded)
Outreach (embedded)
Zendesk (embedded)
27 Direct integrations relevant to real estate
Live chat
Monthly community webinars plus webinar library
Quarterly business reviews
Dedicated customer success team
Dedicated onboarding manager
Priority support
Phone & email support
Video success coaching


BombBomb Third-Party Integrations Relevant to Real Estate

I could identify 28 software products relevant to real estate you can directly integrate with BombBomb:

Real Estate SoftwareBombBomb Essentials ($39/ month)BombBomb Plus ($69/ month)BombBomb Teams (custom pricing)
Agend Legend
Agent Locator
Ascend Lead Sites
Easy Agent Pro
Follow Up Boss
IXACT Contact
RE/MAX & Booj
Real Estate Webmasters
Real Geeks
Sierra Interactive
Top Producer
Total Expert
Wise Agent


BombBomb User Review Analysis Across Three Review Platforms (Pros & Cons)

I analyzed 698 BombBomb user reviews across three different review platforms (GetApp, G2, TrustRadius), and this is what I found:

Overall Rating3 Common User CritiquesTop 3 User Praises
GetApp4.4Social media integration issues, limited capabilities in video editing, limited email management featuresStraightforward interface for recording and sending videos, effective email integration (especiall Gmail), quality of customer support
G24.7Glitches and slow performance, unhelpful support and challenges in getting timely assistance, integrating the product with other systems and toolsUser-friendly interface and simplicity, Effectiveness as a communication tool, the ability to track emails
TrustRadius4Integration limitations, problems when using BombBomb with Outlook, potential challenges in email deliverability in certain industries or regionsAnimated GIF preview, user-friendly automation tools, easy customization options


BombBomb from an Email Subscriber Cost Perspective

Without Video EmailWith Video Email
Average form or opt-in rate in real estate in 20231,90%1,90%
Avg. Google Ads cost per click in real estate$1.55$1.55
Cost per email subscriber$80.60$80.60
Assumed email subscriber conversion rate for appointments8.17%10.21%
Email subscribers needed per appointment12.238.26
Cost per appointment$986$666

Video offers better conversion potential than text.

In my article about video marketing in real estate, I mentioned the video’s overall promising conversion data.

But what I found regarding video in emails confirms what I already covered in the article mentioned:

  • Attaching a video to an email can lead to a 200-300% increase in click-through rates (CTR) (source).
  • You can get a CTR increase of 96% when using video in an initial email (source).
  • Marketers (78%) using video in email say that it increased their ROI (source).
  • If you use the term “video” in the subject line, you can increase open rates by 19%, CTR by 65%, and you will reduce the number of unsubscribers by 26% (source).
  • The ideal length of a video in an email should be around two minutes (source).

The average form or opt-in rate in real estate in 2023 is 1,9% (source).

This means you would need, on average, 52 website/ landing page visitors (1 divided by 1.9%) to get one subscriber.

Let’s assume you use Google search ads to drive traffic to your real estate website and pay $1.55 per click (source)

In this case, you would pay $80.60 per email subscriber (52 x $1.55).

Here, you can already see how increasing the conversion rate at this point is crucial to reducing your ad spend.

According to this source, the average email subscriber conversion rate in retail e-commerce purchases was 8.17%.

While it’s not a number from real estate, we can assume this would likely be the conversion rate for buyer or seller appointments. 

This means you would need 12.23 email subscribers to get one appointment out of them

These would be costs of $986 (12.23 subscribers x $80.60) per appointment.

Let’s see how a video would change these costs by applying the above statistics.

Remember, attaching a video to an email can lead to a 200-300% increase in click-through rates.

In an ideal world, an increase in CTR (click-through rates) would translate 1:1 into the same increase in conversions. But that’s not the case.

That’s why I won’t translate the 200-300% increase in CTR when you attach a video in an email to a 200-300% increase in conversion rates. 

Let’s assume that it would affect the CVR only by 10% of the 200-300% increase in click-through rate, and let’s apply it to a 250% increase on average.

The 10% effect of the 250% CTR increase would mean 25% that we can translate to a CVR increase. 

This would mean an increase in conversion rates from 8.17% to 10.21%. 

Doesn’t look like much, you might say. But wait for it…

Let’s do the same calculation again, with the increased conversion rate of 10.21%.

Instead of 12.23 subscribers to get one appointment, you would only need 8.26. 

These would be costs of $666 per appointment. That’s a difference of roughly $320. 

So, it’s not shabby at all what you could save.

And remember, I assumed only a small portion (10%) of the click-through rate increase with video email would translate to a rise in subscriber conversions.  


Four BombBomb Alternatives for Real Estate

I strictly researched alternatives closest to BombBomb regarding video email and messaging features.

I think email marketing providers that can also send videos don’t count. 

The focus had to be clearly on video messaging and email to qualify as a BombBomb alternative.

I also excluded providers that didn’t disclose their pricing on their websites.

So, here they are:

  • Vidyard (from $0 to $59 per month)
  • HippoVideo (from $0 to $80 per month)
  • Dubb (from $0 to $129 per month)
  • Bonjorno (from $0 to $99 per month)


This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Tobias Schnellbacher