BombBomb Reviews 2023

What Is BombBomb?

BombBomb is an email software that allows you to send pre-recorded video emails to your email list or contacts.

The software allows you to do this from multiple devices, such as mobile (iOS and Android) and your desktop computer.

But BombBomb has more nuances and products with relevant use cases for realtors that I will explain in the next section.

BombBomb Pricing Plans & Essential Features

Features	BombBomb Essentials ($39/ month)	BombBomb Plus ($69/ month)	BombBomb Teams (custom pricing)
Workspace Features
Number of videos per person	Unlimited	Unlimited	Unlimited
Recording length	Unlimited	Unlimited	Unlimited
Number of video uploads	Unlimited	Unlimited	Unlimited
Storing videos	Unlimited	Unlimited	Unlimited
Video folders and subfolders	Unlimited	Unlimited	Unlimited
Licenses per account	Unlimited	Unlimited	Unlimited
Workspace search feature	✅	✅	✅
Custom branding	✅	✅	✅

Branding Features
You can add your logo	✅	✅	✅
Color customization	✅	✅	✅
Automatic display of contact info and social channels in videos	✅	✅	✅
You can automatically add a disclaimer	✅	✅	✅
Remove BombBomb Logo	❌	❌	✅

Video Creation
Quality of screen recordings	Up to 1080p	Up to 1080p	Up to 1080p
Virtual backgrounds & blur	✅	✅	✅
Upload your own backgrounds	✅	✅	✅
Plugin to record inside Gmail	✅	✅	✅
Plugin to record inside Outlook	✅	✅	✅
Plugin to record inside Chrome	✅	✅	✅
Plugin to record inside Edge	✅	✅	✅
BombBomb App (Android/iOS)	✅	✅	✅

Video Editing
You can add hyperlinks for call to actions	✅	✅	✅
Custom thumbnails and gif thumbnails	✅	✅	✅
Trimming	❌	✅	✅
You can add transcriptions & closed captions (translates into 50+ languages)	❌	✅	✅

Video Interactions
Video comment feed	✅	✅	✅
Generate short URLs	✅	✅	✅
Text videos on mobile	✅	✅	✅
Canned responses	✅	✅	✅
Reply with comments & video	✅	✅	✅
Likes	✅	✅	✅
Adjust playback speed	✅	✅	✅
Unlimited link sharing and email embeds	✅	✅	✅
Push video to social	✅	✅	✅
Transcipt and video side-by-side	❌	✅	✅

Automations
Send mass emails	❌	✅	✅
Schedule emails	❌	✅	✅
Email templates library	❌	✅	✅
Upload unlimited images	❌	✅	✅
Drag-and-drop builder for emails	❌	✅	✅
Mobile responsive email editor	❌	✅	✅
Upload up to 3,500 contacts for mass email campaigns	❌	✅	✅
Upgrade option to add more contacts	❌	✅	✅
Unlimited video email campaigns	❌	❌	✅

Security & Compliance
Password protection	✅	✅	✅
Private data protection	✅	✅	✅
End-to-end encryption	✅	✅	✅
Video expiration dates	✅	✅	✅

Third-Party Integration
Salesforce (embedded)	❌	❌	✅
Outreach (embedded)	❌	❌	✅
Zendesk (embedded)	❌	❌	✅
27 Direct integrations relevant to real estate	❌	✅	✅

Support
Live chat	✅	✅	✅
Monthly community webinars plus webinar library	✅	✅	✅
Knowledgebase	✅	✅	✅
Quarterly business reviews	❌	✅	✅
Dedicated customer success team	❌	✅	✅
Dedicated onboarding manager	❌	❌	✅
Priority support	❌	❌	✅
Phone & email support	❌	❌	✅
Video success coaching	❌	❌	✅

BombBomb Third-Party Integrations Relevant to Real Estate

I could identify 28 software products relevant to real estate you can directly integrate with BombBomb:

Real Estate Software	BombBomb Essentials ($39/ month)	BombBomb Plus ($69/ month)	BombBomb Teams (custom pricing)
Agend Legend	❌	✅	✅
Agent Locator	❌	✅	✅
Ascend Lead Sites	❌	✅	✅
BoomTown	❌	✅	✅
CINC	❌	✅	✅
Curaytor	❌	✅	✅
Dotloop	❌	✅	✅
Easy Agent Pro	❌	✅	✅
Firepoint	❌	✅	✅
Follow Up Boss	❌	✅	✅
Homebot	❌	✅	✅
IXACT Contact	❌	✅	✅
Jungo	❌	✅	✅
KCM	❌	✅	✅
KiTS	❌	✅	✅
Lofty	❌	✅	✅
RE/MAX & Booj	❌	✅	✅
Real Estate Webmasters	❌	✅	✅
Real Geeks	❌	✅	✅
Realvolve	❌	✅	✅
Sierra Interactive	❌	✅	✅
Spacio	❌	✅	✅
Stikkum	❌	✅	✅
Top Producer	❌	✅	✅
Total Expert	❌	✅	✅
Wise Agent	❌	✅	✅
Zillow	❌	✅	✅

BombBomb User Review Analysis Across Three Review Platforms (Pros & Cons)

I analyzed 698 BombBomb user reviews across three different review platforms (GetApp, G2, TrustRadius), and this is what I found:

	Overall Rating	3 Common User Critiques	Top 3 User Praises
GetApp	4.4	Social media integration issues, limited capabilities in video editing, limited email management features	Straightforward interface for recording and sending videos, effective email integration (especiall Gmail), quality of customer support
G2	4.7	Glitches and slow performance, unhelpful support and challenges in getting timely assistance, integrating the product with other systems and tools	User-friendly interface and simplicity, Effectiveness as a communication tool, the ability to track emails
TrustRadius	4	Integration limitations, problems when using BombBomb with Outlook, potential challenges in email deliverability in certain industries or regions	Animated GIF preview, user-friendly automation tools, easy customization options

BombBomb from an Email Subscriber Cost Perspective

	Without Video Email	With Video Email
Average form or opt-in rate in real estate in 2023	1,90%	1,90%
Avg. Google Ads cost per click in real estate	$1.55	$1.55
Cost per email subscriber	$80.60	$80.60
Assumed email subscriber conversion rate for appointments	8.17%	10.21%
Email subscribers needed per appointment	12.23	8.26
Cost per appointment	$986	$666

Video offers better conversion potential than text.

In my article about video marketing in real estate, I mentioned the video’s overall promising conversion data.

But what I found regarding video in emails confirms what I already covered in the article mentioned:

Attaching a video to an email can lead to a 200-300% increase in click-through rates (CTR) (source).
You can get a CTR increase of 96% when using video in an initial email (source).

Marketers (78%) using video in email say that it increased their ROI (source).
If you use the term “video” in the subject line, you can increase open rates by 19%, CTR by 65%, and you will reduce the number of unsubscribers by 26% (source).
The ideal length of a video in an email should be around two minutes (source).

The average form or opt-in rate in real estate in 2023 is 1,9% (source).

This means you would need, on average, 52 website/ landing page visitors (1 divided by 1.9%) to get one subscriber.

Let’s assume you use Google search ads to drive traffic to your real estate website and pay $1.55 per click (source)

In this case, you would pay $80.60 per email subscriber (52 x $1.55).

Here, you can already see how increasing the conversion rate at this point is crucial to reducing your ad spend.

According to this source, the average email subscriber conversion rate in retail e-commerce purchases was 8.17%.

While it’s not a number from real estate, we can assume this would likely be the conversion rate for buyer or seller appointments.

This means you would need 12.23 email subscribers to get one appointment out of them.

These would be costs of $986 (12.23 subscribers x $80.60) per appointment.

Let’s see how a video would change these costs by applying the above statistics.

Remember, attaching a video to an email can lead to a 200-300% increase in click-through rates.

In an ideal world, an increase in CTR (click-through rates) would translate 1:1 into the same increase in conversions. But that’s not the case.

That’s why I won’t translate the 200-300% increase in CTR when you attach a video in an email to a 200-300% increase in conversion rates.

Let’s assume that it would affect the CVR only by 10% of the 200-300% increase in click-through rate, and let’s apply it to a 250% increase on average.

The 10% effect of the 250% CTR increase would mean 25% that we can translate to a CVR increase.

This would mean an increase in conversion rates from 8.17% to 10.21%.

Doesn’t look like much, you might say. But wait for it…

Let’s do the same calculation again, with the increased conversion rate of 10.21%.

Instead of 12.23 subscribers to get one appointment, you would only need 8.26.

These would be costs of $666 per appointment. That’s a difference of roughly $320.

So, it’s not shabby at all what you could save.

And remember, I assumed only a small portion (10%) of the click-through rate increase with video email would translate to a rise in subscriber conversions.

Four BombBomb Alternatives for Real Estate

I strictly researched alternatives closest to BombBomb regarding video email and messaging features.

I think email marketing providers that can also send videos don’t count.

The focus had to be clearly on video messaging and email to qualify as a BombBomb alternative.

I also excluded providers that didn’t disclose their pricing on their websites.

So, here they are:

Vidyard (from $0 to $59 per month)
HippoVideo (from $0 to $80 per month)
Dubb (from $0 to $129 per month)

Bonjorno (from $0 to $99 per month)

This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.

Author
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Tobias Schnellbacher

Tobias is an internet entrepreneur with a passion for digital marketing and copywriting, particularly in the real estate sector. He also likes cats and fitness. For nine years, he operated an international online referral real estate agency serving U.S., Canadian, and German sellers and buyers, which resulted in multiple seven-figure property sales.Learn more

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