There are 11 lead gen areas where you might leave money on the table at this very moment.
And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads.
If you use your real estate website to generate seller and buyer leads, you are in for a little treat today.
There are eleven areas where it’s pretty easy to not get the most bang for your buck.
This means your efforts to get paid or organic traffic to convert visitors into seller and buyer leads may be more expensive than they should be.
Let’s get right into them
1) Lack of Clear Call-to-Actions (CTAs):
CTAs should be visibly displayed and strategically placed throughout the website.
This is no matter if it’s signing up for a newsletter, requesting a quote, or scheduling a demo.
But the copy should also be unique.
And it should align with the benefit they may get (instead of “Subscribe,” “Yes, Send Me the Valuation”)
2) Neglecting Lead Nurturing
When you implement a lead nurturing strategy, you can engage leads over time and guide them through the sales funnel.
You can do this with email marketing or retargeting campaigns.
The benefit? It will significantly reduce your cost per lead over time and likely increase your ROI.
3) Ineffective Lead Capture Forms
If your lead capture forms are too long, complex, or intimidating, visitors may be hesitant to provide their information.
Simplifying forms and only asking for essential details can help increase conversions.
However, it’s more of an art and requires A/B testing to find the balance between being too long or too short (meaning you get more low-quality leads).
4) Lack of Social Proof
Using social proof like testimonials, reviews and case studies on your website can build trust and credibility. This will make visitors more likely to become leads. It’s one essential factor that can increase conversion rates.
5) Poorly Targeted Traffic
The traffic you run to your landing page should be relevant.
If there is a mismatch between the traffic’s awareness level and sales copy you use on your landing page, you won’t get many conversions.
The ones you get will also have a lower quality.
6) Unoptimized Landing Pages
Landing pages are often the first point of contact for potential leads.
Yet they’re frequently overlooked or poorly optimized. So you want to make sure that your landing pages are focused, relevant, and designed to convert visitors into leads effectively.
A classical example is sending Google Ads traffic to a general property listing page that also shows houses for sale. But this traffic comes from the keyword “land for sale.”
7) Ignoring Lead Magnets
Offering unique lead magnets is a powerful way to generate leads. Yet they should align with your potential sellers’ or buyers’ needs. But, many website owners neglect to create compelling and unique lead magnets.
8) Failure to A/B Test and Optimize:
Many website owners neglect to A/B test different elements of their website.
This includes CTAs, landing pages, and forms, to identify what resonates best with their audience.
They often assume that things will work from the start. The thing is, getting it right from the start is more luck than skill.
Yes, you can increase your luck by being experienced and skilled. But still, it’s more likely that you will need a period in which you need to optimize and make things work over time by testing.
9) Poor Website Performance
A slow-loading website or one that isn’t mobile-responsive can deter visitors.
This negatively impacts lead generation efforts. So it’s essential to optimize website performance and make the user experience seamless.
10) Not Leveraging Lead Scoring
Lead scoring allows you to prioritize and focus your efforts on leads that are most likely to convert to customers.
Without proper lead scoring mechanisms in place, you may waste time and resources on leads that are unlikely to convert.
11) Ignoring Retention Strategies
This is basically the big brother of lead nurturing campaigns.
In other words, it’s a customer nurturing campaign to increase your customer value over time (increases your ROI).
If you ignore after sales or past customer marketing, you likely miss out on referrals and additional transactions you may do with them.
Which of the eleven have you neglected?
Let me know, I won’t tell anyone.
This article has been reviewed by our editorial team. It has been approved for publication in accordance with our editorial policy.
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