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Starter Articles
8 Upsides and 3 Downsides of Targeting a Real Estate Niche
It's essential to consider targeting a real estate niche. Why? Selecting and targeting one informs many aspects of your real estate business. And it ultimately affects your lead gen success rate. However, it has its upsides and downsides: [table id=122...
How to Generate Real Estate Leads Without Getting Lost
If you look for information about generating real estate leads, you will undoubtedly stumble upon many different articles and videos that will provide you with a nice and long list of ideas. There can often be more than twenty ideas from which you are left to choose,...
Real Estate Lead Cost – Should Realtors Buy Leads?
If you are or are about to be a realtor, you probably would like to know more about real estate lead costs. Depending on many variables and factors, primarily your real estate marketing channels, your sales skills (including copywriting), and thus the conversion...
Latest Articles
What a Worn-Out Flight Attendant Has to Do with Your Real Estate Lead Gen ROI
An airport observation about a worn-out flight attendant becomes the starting point for a hard look at real lead gen ROI, once hidden costs and time are actually factored in.
Why Real Estate Conversion Rates Are 6-Times Below Average
A look at why real estate websites convert visitors into leads at a fraction of the average rate across industries, based on a review of the top one hundred brokerage sites in the U.S.
73 Real Estate Niche Ideas and Beyond
A broad list of niche ideas for real estate agents to specialize in, organized by property type, contract type, demographics, geography, and seller situation.