And furious is just the diplomatic term for what I really felt.
Many years ago, when my business was generating buyer and seller leads as a referral agency, I didn’t know where to start.
I didn’t know which real estate marketing channel would work to generate the leads I needed.
Like today, many different marketing channels were available back then.
So I started researching.
I found Google Ads, Facebook Ads, cold calling, Craigslist, content marketing, direct mail…
You name it.
And like today, you could find different sources, such as articles, videos, and books from teachers.
They unequivocally swore by Google Ads, Facebook Ads, Craigslist, blogging, cold calling, etc.
I would try Craigslist for a while, and with the results, I wouldn’t reach my goals.
I didn’t get enough buyer leads (that was my goal). Instead, I rather got unserious seller leads.
Then, the next teacher who made Facebook ads work for himself would convince me about this marketing channel.
So I would try this one too… and would again fail with the results I got.
This time, I got buyer leads.
But they were too far from closing a real estate transaction (again, not aligned with my goals at that time).
The next teacher made content marketing and blog articles work for himself. Thus,he taught this method.
Again, I was sold on that one and failed again.
I realized too late that content marketing was a long game.
Still, my goal was to generate serious seller and buyer leads within 6–12 months when I tested this method.
But I was already in thirty or more articles when I realized that.
As you can see, it was a fatal time- and money-wasting cocktail.
And its ingredients were: the shiny object syndrome and the grass is always greener on the other side.
No one is to blame for getting myself into a situation like this.
The different teachers meant well.
And the different marketing channels may indeed have worked for these teachers.
That is for their individual situations, goals, budgets, time frames, and experience levels.
Yet, this understanding didn’t help much to avoid feeling frustrated, lost, and anxious.
I experienced these feelings when I learned that nothing just works in real estate lead generation.
I mean, I spent weeks researching and trying to find the right marketing channel for my goals.
Then, on top of that, I spent a lot of time and money making the new marketing channel work.
Just to find out after a few months that it was the one I shouldn’t have started with in the first place.