Web4Realty is another real estate website builder that you can find among the many already existing ones in the market.
And you might ask yourself if it’s worth a try.
Since there wasn’t an in-depth review about it out there, I wrote one.
So, in this article, you will learn what it is, the products and features it includes, the pros and cons, and what alternatives there are.
On top of that, I also analyzed two real estate websites that were built with it and how well Web4Realty could keep its promises.
What is Web4Realty?
Web4Realty is mostly known for easy-to-make real estate websites with IDX integration, but this is just one of the three products the software company offers.
The three main products Web4Realty offers are the real estate website builder with IDX integration, a contact management software (CRM), and an email marketing software.
The real estate website builder with IDX integration you get in the “Starter Plan”.
If you also want the CRM, you will need to choose the “Pro Plan”, and if you additionally want the email marketing software, it’s the “Growth Plan” you need to choose.
So, as you can see, you can’t get the CRM and the email marketing software as a separate product without also having to choose at least the website builder.
They are all part of different pricing plans.
Web4Realty Products & Features
As you could already learn, the three main products are the real estate website builder with IDX integration, the CRM, and the email marketing software.
Now, let’s check what they can actually do.
1) Web4Realty Website Builder with IDX Integration
This means you can just drag and drop different website design elements with the use of your mouse.
Among others, you can drag and drop text, videos, and images.
The websites you can build with it are also responsive, which means that they will automatically notice different types of screen sizes and adjust the display of the website accordingly.
There is also internal analytics integrated, so you can find out more about your traffic volume or the visitor behavior on your website, and measure your overall metrics.
A website isn’t any good for marketing if you can’t convert visitors into leads. For that, you need landing pages to capture leads.
That’s why the website builder also provides different landing page templates and lead forms.
Because I see each day less benefit in using social media except for using their ad platforms due to an overall decline in organic reach, the next feature of the website builder doesn’t impress me as much as it would have 7 years ago.
So, the social media feature helps you integrate the websites you create with different social media platforms.
For example, you can include a share option in a blog post and readers can then share content they liked from you on different social media platforms.
By the way, the website builder also includes a blogging platform so you can do real estate content marketing.
The last feature to mention in the context of the website builder is the virtual tour builder that enables you to create slideshow tours for your property listings.
The IDX Integration
With the IDX feature that is connected to the website builder, you can create many different filters for buyers, add mortgage calculators on all listings and implement a property search via an interactive map.
Potential buyers can then filter properties by price, style, location and more.
In my article about how to integrate IDX into a WordPress website, I mentioned that many of these integrations come with iframes.
This leads to a real estate website not being Google search friendly.
At least the iframe part is not the case with the Web4Realty IDX integration. The feature is also mobile responsive.
To help you convert visitors of your property listings into leads, the IDX feature provides you also with different customizable call-to-actions, and a feature to schedule property showings.
There is also an analytics feature integrated that helps you see what type of listings your website visitors and leads are viewing.
The latter works when the CRM software is available to you, so the IDX can sync with it.
2) The Web4Realty CRM
Compared to other customer relationship software for real estate on the market, this is a smaller software, but nevertheless worth mentioning.
You can track with it each relationship from prospect to close, analyze your sales history, segment contacts with tags, and track all listing interactions.
Additionally, you can track commissions earned, past transactions, and closing dates.
It also includes email and SMS notifications and you can set up reminders and manage your overall workflow.
When it syncs with your real estate website, all the leads that are converted on landing pages or property listing pages are added automatically into the CRM.
3) Email Marketing
With the email marketing software called SmartMail from Web4Realty, you can create automated campaigns, and use pre-made templates or create your own.
It also features analytics to track clicks and website visits, and syncs with the website builder and the CRM.
When it comes to creating or designing an email, you can do this with a drag-and-drop-builder. All email templates are mobile responsive.
The software also includes pre-made templates for every major holiday, and automated birthday, holiday, and anniversary messages.
You can also send automated emails based on CRM fields and based on website engagement.
The software also lets you organize leads in different groups or segments so you can send more individualized messages.
Analysis of 2 Real Estate Websites Made with Web4Realty
I wanted to know how good real estate websites built with Web4Realty are so I didn’t check the theme previews they are offering on their website but researched different real estate websites that were built with it.
This could be done just by searching on Google “Real Estate Websites by Web4Realty”.
Why can they be found that way?
Most users keep this Web4Realty advertising displayed on their real estate websites, so they get indexed by Google and can then be found by me.
I looked out for three things:
- The site speed with Google Page Speed Insights
- If properties listing pages get indexed by Google by putting into the search field “site:URL”.
- How the site looked on mobile (if it’s really responsive).
When it comes to website speed, unfortunately, this page got only a low score of 43 for desktop and only a score of 18 for mobile devices from Google.
This means that the full organic ranking potential is more difficult to reach with a score like that.
Next, I checked if a randomly selected MLS property listing page was indexed by Google.
The first one seems to not have been indexed.
Considering it might have been an exception, I tried another one.
Unfortunately, the second one didn’t come up in Google either.
This might be an internal configuration problem, because permalinks seem not to be optimized in a search engine friendly way.
The good news at least was that I couldn’t find that they were using iframes for the IDX integration.
Next, I checked how the website looked on my smartphone and yes, the website is actually responsive although it loaded slightly slower than on desktop.
Let’s see if the situation is similar for the next website.
Here, the situation with the site speed looks better, but still not as good as it could be.
Google gave this real estate website a mid-range score (orange = needs improvement) of 84 for desktop and unfortunately, again, a lower score but a slightly higher score than before of 38 for mobile devices.
For this website, a bigger part of the problem from the user and not the provider might be the use of image formats such as PNG.
But that’s the only one not caused by the provider.
Next, I checked again if property listing pages that are generated by the IDX integration are Google indexed.
I found again the same issue, that not so search friendly permalinks were used in these URLs.
If those property listing pages would look like “https://propertyhound.ca/alpine-county-properties/markleeville/3563-East-Bayshore-Road-Rd”, things would look different for Google indexing the site.
But that’s just one factor.
On my smartphone, the website loaded a bit faster, but I found that some graphic elements weren’t aligned properly. But overall, it was responsive.
What do I make of this analysis?
There is no promise on the Web4Realty website regarding fast website speed, but since it’s a ranking factor for Google, I would, on one hand, educate users on how to use images efficiently when using the website builder and on the other hand, I would check with the developers for coding issues and how the site speed could be further improved.
The promise of being “search engine optimized” with regards to the IDX integration falls a bit short, since I couldn’t find any of the property listing pages indexed on Google.
Maybe the first two websites I analyzed weren’t statistically significant and the next 20 ones would have been indexed, but there might be a little issue there.
The responsiveness on mobile devices seems to be decent, and working.
Sometimes, there might be some little issues with text elements overlapping graphic elements.
Pros and Cons of Web4Realty
After looking at what I have found so far, let’s see how the different pros and cons for Web4Realty turn out to be.
- Easy to build real estate websites via drag and drop
Synchronization between all different software types of Web4Realty
- Reasonable pricing plans
- IDX integration without using I-frames
- Responsive mobile design templates
- The CRM and the email software can’t be ordered separately from the website builder with IDX integration.
- Real estate website load times on desktop and mobile devices could be improved.
- Property listing pages that come from the MLS via the IDX integration seem not to get indexed by Google.
- Hidden costs for the CRM and email marketing software are not easily visible.
Web4Realty Pricing and Features
|Starter Plan for $29/ Month||Pro Plan for $39/ Month||Growth Plan for $49/ Month|
|PageManager Website Builder||Everything from the Starter Plan||Everything from Starter and Pro Plan|
|IDX Listings Integration||CRM Platform||SmartMail Email Marketing|
|Pre-Designed Theme & Content||Website-to-CRM Lead Synchronization||Contact Segmentation|
|Lead Generation Functionality||Lead Website Tracking||Email Campaign Automation|
|Web Analytics||Lead Segmentation||Pre-Made Email Templates|
|Hosting and Backups||Transaction Management||Drag-and-Drop Email Builder|
|Support||SMS Lead Notifications||Web-CRM-Email Synchronization|
There are also some hidden costs I mentioned in the pros and cons section you may want to take into consideration when it comes to the CRM platform and the email marketing software.
With regards to the CRM, you pay the above mentioned $39 per month for 500 contacts, $49 per month for 1000 contacts, $59 per month for 1500 contacts and $69 per month for an unlimited number of contacts.
When it comes to the email marketing software, you pay the above mentioned $49 per month for sending 1000 emails, $59 for sending 2000 emails, $69 for sending 3000 emails, and $79 for sending an unlimited number of emails.
6 Web4Realty Alternatives
This digital marketing solution provides its users with a lot of automation and a Facebook advertising management system that claims to reduce the cost per lead to the lowest on the market.
It offers a mobile responsive IDX website builder.
One of the automation features automatically creates a Facebook Ad campaign once you publish a new property listing on the market.
Another feature is their AI chatbot that works manually and also automatically.
Concrete pricing is not disclosed and is calculated on an individual needs basis.
You can learn more about Ylopo here.
AgentFire is another website building and digital marketing platform that features a good variety of different design templates.
Different from Web4Realty, it doesn’t feature its own CRM, but they focused on being able to integrate many third-party CRM platforms.
Further software features are clickable maps, IDX search, a home valuation calculator, and more.
Pricing for single agents and teams is $129 per month. Pricing for brokerages is undisclosed and is provided upon sending a request.
For add-ons such as a CRM integration or IDX search, you will need to pay extra.
You can check AgentFire out here.
RealGeeks offers “lead generation websites” and provides you also with PPC advertising management.
The websites they offer include IDX integration, email automation, home valuation calculators, SMS auto-responders, market reports and more.
When it comes to the PPC advertising management, an in-house team takes care of PPC campaigns with Facebook or Google Ads.
Prices are undisclosed.
You can learn more about RealGeeks here.
4) IDX Broker Home
IDX Broker Home is based primarily on WordPress.
I already covered how to integrate IDX into a WordPress-based real estate website in this article of mine, by the way.
They offer several pre-made and mobile responsive themes, and they are connected with Google’s Workspace (G-suite).
Further features include a mortgage calculator, map search tools, social media integration, WalkScore, and more.
Pricing starts at a monthly cost of $50 for the “Agent Plan”, $70 for the “Team Plan”, and $100 for the “Office Plan”.
You can check it out here.
Placester is another website builder for real estate professionals, and features IDX integration, lead capture, map search, landing pages, web hosting, home valuation tools, a simple CRM with autoresponder functionality, and email marketing tools.
The “Starter Plan” is $80, the “Advanced Plan” $150, and the “Office Builder Plan” $200 per month.
You can learn more about Placester here.
6) Sierra Interactive
Sierra Interactive is another website builder, but also an all-in-one real estate platform.
The company promises that it is built for conversions.
You can build customizable IDX home search websites and use further features such as a CRM, text messages, an integrated dialer, virtual tours, and ringless voicemails.
The company also offers ad management.
There is just one pricing, which is $399 per month for up to five users.
Additionally, you will have to pay a one-time fee of $500 for the setup and an additional $100 per month for 5 additional users.
You can check Sierra Interactive out here.
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