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Quite a few people have trouble with real estate content marketing ideas. And you might wonder why.

As already mentioned in this article, in order to have a good and successful content marketing campaign in the long run, you need to create content on a regular basis.

This means you need to come up with a lot of ideas for articles, videos or other forms of content that you decided to focus on, and many run out of ideas along the way and at some point, stop, making all the previous time and work invested almost useless.

Today, I will give you an enormous list of 267 real estate content marketing ideas, so that you will hopefully never ever run out of content ideas for your real estate business and keep generating search traffic and leads to make some money in the end.

For your convenience, in this article, you will first get an overall strategy, different content types that can help you brainstorm your own ideas and the large list of 267 concrete content marketing post ideas.

Real Estate Content Marketing Ideas – The Overall Strategy

The content format doesn’t matter, be it video, podcast, written article, or infographic. It will mostly start with text. The most versatile to me is creating articles, which you can recycle to all the other formats.

If you don’t want to lose yourself and stay resourceful, you might want to focus only on one format at first according to your strengths and skills.

Even if you do focus on video, you would first write some sort of script or bullet point list to prepare each video.

So, that’s why I actually find articles the best basis for all the other formats and will focus on the written word in this article, which you can extend to the other content formats.

28 Content Type Building Blocks

In this section, I will give you different content types, which you can also apply to other formats for the most part. Many of them can also be combined with each other.

  • The List Post: The article you are reading now is mainly a list post. It usually has some sort of number in the headline (e.g. “100 Ways of Not Closing a Real Estate Deal”, etc.).
  • The Definition Article (e.g. “What Does ‘Going into Escrow’ Mean?)
  • A Technical Blueprint: Teaches a type of system (e.g. “A Blueprint to Stage Your Property For Serious Buyers, Not Tire-Kickers”)
  • Theory or Argument (e.g. “What Is Wrong with Most First Home Buyers These Days”)
  • Lead Resource: It is very often a list article, but consisting of a helpful collection of links (e.g. “100 Useful Marketing Tracking Apps You Shouldn’t Miss Out On”)
  • How-to Article/ Guidance (e.g. “How to Find Pre-Foreclosure Homes”)
  • Round-up Post: This one can be helpful for linkbuilding. You choose a topic and link to many established websites/blogs relevant to the topic, citing them in the post. (e.g. “What 23 Real Estate Professionals From New York Can Tell You About Finding A Cheap Apartment”)
  • Generous Post: These articles are usually way longer than usual and could make a booklet. They might consist of a complete guide to hosting an open house event (e.g. “The Ultimate Guide to A Successful Open House Event)
  • Too Good To Be True Article: This article usually destroys some myths. (e.g. “Too Good To Be True? Is there such as thing as passive real estate investing?”)
  • Self Revelation: It’s already in the name because this one gets more personal and private. You might admit some of your flaws or mistakes you made in your business in the past. (e.g. “Why real estate destroyed my marriage, but gave me a new one.”)
  • Overview (e.g. “A 30,000 Feet View on The Miami Real Estate Market”)
  • News Hijacking: Not the best evergreen content, but you can get some short-term traction. You basically use a current news event and frame your content with it. (e.g. “What the Most Recent Space X Accident Has To Do With Finding Motivated Sellers.”)
  • Cheat Sheet Article: This is content you ideally get on one page and is perfectly suitable to include in an infographic. (e.g. “All the Ways To Find Buyer Leads On One Page”)
  • Entertaining Article: Here, you can be generous with humor and story- telling. (e.g. “How My Wife Went into Labor, While I Almost Got Killed During my First Real Estate Deal.”)
  • Use Case: You describe a specific situation or process of your target persona (e.g. “How Retail Buyers Go from Web-Search To Closing”)
  • Comparing X with Y (e.g. “Should You Invest in an Apartment Downtown or in a Mobile Home?”)
  • Controversial (e.g. “Why Real Estate Agents Will Be Obsolete by The Year 2030”)
  • Motivational: This is the Tony Robbins or network marketing style of post in the spirit of “you can make it.” (e.g. “Don’t give up, you can buy a house, even with bad credit.”)
  • Research Article: Ideally suitable to use for reaching out to thought leaders or larger websites/blogs. You use many other sources to write an article about a certain topic. (e.g. “What the Top 10 Brokerage Firms in San Francisco Have to Say About the Dangers Of The Next Housing Bubble and Increasing Tax Rates In California.”)
  • What-if Article (e.g. “What If You Could Flip A House Without Having a Real Estate License?”)
  • A Parody: This one could be a bit more difficult in writing. It’s an imitation of someone. This person you imitate could be a famous writer or another famous person, etc. (e.g. “How Hemingway Would Have Written the Description of this 10 Bedroom Palace in the Colorado Mountains”)
  • FAQ: These could be frequently asked questions from your target audience, people of your neighborhood, etc. (“The 10 Most Important Questions We Receive from Motivated Sellers”)
  • Interviews: You interview one or several people in your industry and/or your target audience about a certain topic. (e.g. “We interviewed 20 Home Inspectors from Miami Beach – This Is What They Have To Say About The Next Hurricane Season”)
  • Questions you should ask when (e.g. “Questions You Should Ask Yourself When Receiving Offers from Real Estate Investors.”)
  • Project Article: This article lets your audience accompany you during a longer project (e.g. “My Experience Finding My First Deal – Part One Market Research”)
  • Open Question (e.g. “Why Many Sellers and Realtors Don’t Understand Creative Real Estate Investing.”)
  • Debate/ Existing Debate (e.g. “Yes, You Can Have A Real Estate Investing Business Without A Real Estate License!”)
  • Article Series: This is usually a topic that shouldn’t be written in one article because it’s huge. (e.g. How to Have A Successful Facebook Ad Campaign as a Real Estate Agent – Part 1”)
real estate content marketing ideas

The Large List Of 201 Concrete Real Estate Content Marketing Ideas

My list of 201 concrete content marketing post ideas can be used by most real estate professionals (e.g. real estate agents, developers, investors).

Some titles might not relate directly to your business type but can be customized to your needs.

For the real estate industry, these content marketing ideas can be divided broadly into 10 areas:

  • Location
  • Target Group (e.g. Sellers, Buyers)
  • Present Market
  • Future Market
  • Property Features & Upgrades
  • Property Maintenance
  • You/Your Business
  • Your Offers (e.g. Listings, Deals)
  • Tools and Technology
  • Events

67 Ideas About Location, Location, Location

  • The Value of a property is affected by the proximity to local amenities
  • Stories and myths about your neighborhood
  • Stories about local and/or the fastest growing businesses
  • Typical housing styles and architecture in your area
  • What historic building can be found in your neighborhood
  • Interesting pictures of your area and the stories behind them
  • Pictures of walkable areas and the stories behind them
  • Events and festivals in your area
  • Events you have already attended
  • Present your city council (ideal for interview style posts)
  • New Building Projects and Developments
  • The parking and public transportation situation
  • The best and worst schools
  • Different churches
  • Day care providers
  • Best places and restaurants to eat (cheapest vs. most expensive ones)
  • Nightlife and entertainment options
  • Places for live music
  • Nice and cozy coffee shops
  • The best ice cream shops in your town, city or neighborhood
  • Best places to shop
  • The best antique shops
  • Your comment about local news, public policy (warning politics could make it tricky to stay diplomatic) and/or hotly debated issues
  • Current environmental issues
  • Nice parks
  • Different artists and art galleries
  • The crime situation
  • Special events for children
  • Local zoos
  • Golf Courses
  • Nearby weekend retreats
  • Your comment or reviews on local real estate related topics
  • Real estate and market trends in your area
  • Celebrity gossip in your area (maybe someone bought nearby)
  • Most expensive properties in your area (if you are a realtor, not necessarily listed by you)
  • A list of properties for a small budget in your neighborhood
  • The most modern houses
  • Property Taxes in your area
  • Job Options
  • Commute times from your neighborhood and how to get to the job hot spots
  • The homeowner association situation
  • Fitness providers (gyms, etc.)
  • Yoga Studios
  • Hiking trails and group activities
  • Collect the best blog posts from others about your town, city or neighborhood
  • Make a collection of the best websites for your local market (not limited to real estate topics)
  • Make a list of the contact information for the most important decision makers in your area
  • Make a collection of recommended real estate pros in your area (e.g. agents, brokers, real estate attorneys, appraisers, developers, wholesalers, property management firms, etc.)
  • Your personal story about why you like your neighborhood, town or city
  • Testimonials and stories about why past clients chose your area
  • A collection of local charities
  • If you have one, tell the story of a well-known company in your area
  • A list of famous or your favorite local authors
  • The best dry cleaners
  • All local tourist topics (e.g. the nicest rivers and swimming areas)
  • A collection of summer camps
  • Best burgers, Chinese and Italian restaurants (restaurants by food)
  • Where to find the best happy hours in your area
  • Top dentists
  • The best barber shops for men
  • Top spa’s and wellness centers
  • Recommended beauty centers or plastic surgery providers
  • The best short term or vacation rentals in your area (e.g. Airbnb listings)
  • The most interesting museums in your area
  • A collection of highly recommended interior designers or residential painters
  • A collection of highly recommended moving companies
  • A list of emergency contacts

50 Ideas for Your Target Group (e.g. Sellers, Buyers):

 

For Sellers (retail & investors):

  • The worst home improvements for sellers
  • Things that kill the buying motivation
  • The most common and biggest mistakes when selling
  • Required documents for a mortgage
  • The selling process
  • Selling with words
  • Costs of home staging
  • Home staging checklist (DIY)
  • Curb appeal guidance
  • How to evict tenants from hell
  • Pricing tips and guidelines
  • Best time to sell
  • Selling a foreclosure
  • Selling a multi-family unit
  • Selling townhouses
  • Open house events
  • Getting the most out of selling your property
  • Intriguing stories about the home for sale
  • Home inspection guide/ checklist

For Buyers (retail & investors):

  • Questions to ask yourself to determine if you are ready to buy
  • Buying new construction
  • Making the switch from house hunter to homeowner
  • The buying process
  • The closing process
  • Negotiating Tips
  • Investing in real estate
  • Regrets of first-time home buyers
  • The dream of owning a home (motivational)
  • Organizing your moving
  • Moving with pets
  • Moving with kids
  • Benefits of owning a home
  • How to do a thorough walkthrough (checklist)
  • Finding the right loan
  • Saving for a down payment
  • Save money as a renter
  • Rent to own
  • Creative real estate investing strategies
  • Stress free home buying
  • Specific demographic needs (seniors, pet friendly, students, first timers, baby boomers, snowbirds, newlyweds, new parents)
  • Identifying great investment properties
  • Buying a foreclosure
  • Guidance for FSBOs
  • Renting vs. buying
  • Relocation resource list
  • Reasons for not becoming a homeowner
  • Passive real estate investing vs. active investing (creative real estate investing)

For Both:

  • Common questions from buyers and sellers suitable for a post
  • Common questions from investors
  • Stats about a neighborhood that are important to sellers and buyers

44 Content Marketing Ideas for The Present Market/ Industry

  • Present interest rate trends
  • Show typical financing pitfalls
  • General market trends
  • General financing trends
  • Current economic projections
  • Dreams vs. reality in real estate
  • Timelines for home selling and buying
  • The current mortgage approval process
  • Tiny homes
  • Worn-out words in real estate
  • Overview of major players
  • Technical real estate terms
  • How credit score works in real estate
  • Current home inspection standards
  • Most important stakeholders in the buying process
  • The most come mortgage types
  • Escrow process standards
  • From offer to closing best practices
  • The realtor market and how to choose the right one
  • Market research to determine the value of a property
  • Interview other agents about the market situation
  • Market statistics for your neighborhood
  • Pitfalls of real estate sales
  • Comment on current real estate industry news
  • Interest rates
  • The newest scams (equity stripping, investment scams, mortgage frauds)
  • Detecting overpriced homes
  • Real estate companies
  • Current real estate related books
  • New real estate laws
  • Building trends
  • Newest kitchen design trends
  • Broad overview of real estate providers
  • Current refinancing market situation
  • Your local market vs. the national market
  • Present different real estate industry thought leaders
  • Disagree with a thought leader
  • Interviews with real estate conference attendees
  • Redefine the buying or selling process in your perfect world
  • Analyze and recommend your competition
  • Old vs. new ways of doing business in real estate
  • Real estate tax tips
  • An overview of innovative real estate pros around the (e.g. agents, brokers, investors, developers, appraisers, escrow companies etc.)
  • A quarterly report of the current market situation

3 Real Estate Content Marketing Ideas for The Future Market

  • Make predictions of where you see things in 5, 10 or 20 years
  • How will technology affect real estate in the future
  • Use current trends to extrapolate the future real estate market

15 Real Estate Content Marketing Ideas for Property Features & Upgrades

  • Home improvements that effectively increase the value of a property
  • Ideal color pallets according to the area of a house
  • Ways to retain value in a remodeling project
  • A list of appliances and how long they last
  • A cost overview of a home improvement project
  • A list or collection of the most popular home design styles
  • A value analysis of outdoor upgrades
  • An overview of decorating ideas
  • How to rehabilitate a home
  • A furniture guide according to different housing styles
  • A pool guide with different styles
  • How to get most out of a house with great views
  • A list of ideas for unique features
  • A guide on kitchen improvements with costs, materials and time frame
  • A list of well-known and popular interior decorators in your market

20 Real Estate Content Marketing Ideas for Property Maintenance & Holding

  • Best ways to save energy (broad)
  • Best ways to save energy and reduce heating and cooling costs
  • How to care for the lawn
  • How to prepare a house for winter
  • Pest control in summer
  • Ways to maintain Heating, Ventilation and Air Conditioning (HVAC) in a preventative way
  • Cleaning guide for gutters
  • How to prepare the lawn mower for winter
  • Pitfalls of different homeowner insurance types
  • A landscaping guide (do’s and don’ts)
  • Getting a property ready for a natural disaster
  • Spring cleaning tips
  • A painting guide with a focus on high quality
  • Keeping a good relationship with neighbors
  • Managing bad neighbors
  • Increasing the safety of a property
  • Property tax loopholes or tips of reducing property taxes
  • An overview of renovation providers
  • Worst things to renovate (the least bang for the buck)

26 Real Estate Content Marketing Ideas for You/Your Business

  • Compare using real estate agents with the for sale by owner approach
  • Compare selling to an investor with using a realtor
  • Benefits of using a real estate agent to sell a property
  • Explain your type of deals, closing costs, etc.
  • The process of flipping a house
  • Should you use a real estate pro to stage a home or do it yourself? (depending on your business, you favor one side over the other)
  • How to stage a home on a budget
  • Pro and Cons of looking for properties online vs. in person
  • A personal story about your pet, hobby or family
  • An interesting story about a deal you did
  • An interesting story about a lender who did a great job
  • An interesting story about an easy-going and fun to work with client
  • What it is like to be a realtor, investor, developer, real estate attorney, etc.
  • Write about the reason why people should work with you
  • Present testimonials from happy clients
  • What you love about your business
  • Your secret business ritual, systems and tools that saved your life in the past.
  • If you have a great team, write about the great work they do
  • If you have a great track record of making deals, selling homes and so on, write about it, bragging a little bit.
  • Tell a story about your code of ethics and how you arrived at them.
  • Lessons learned from 10 favorite customers and/or 10 most difficult customers
  • Make staff testimonials and interviews and ask them why they like to work with you and how you create value for your customers
  • Show how your business creates value for your clients
  • Write about your favorite music, movies, etc.
  • Present new hires and the reason why you chose them

15 Real Estate Content Marketing Ideas for Your Offers/Listings/Deals

  • Tell them about new listings, deals, etc.
  • Make a list of recent sales
  • An overview of open house events
  • Tell them about price reductions
  • Publish the most beautiful properties on the market
  • Lofts, the most expensive homes, the cheapest condos
  • Present the most spectacular pools
  • Present the best waterfront properties in your area within a certain price range
  • Make list of properties with the best views
  • Make a list of all the current rent-to-own, wholesale deals, etc. you have under contract
  • Fixer-upper properties you have
  • The largest houses in your area
  • Create behind the scenes content when a professional video tour of your best listings is created
  • A post about the properties that haven’t sold yet and why it’s taking so long
  • Make a list of all open house events in your market

6 Real Estate Content Marketing Ideas for Real Estate Tools and Technology

  • A collection of all the real estate apps you use and/or you would recommend to your target group
  • The best apps that help to sell a property
  • The best market analysis tools
  • A list of software you can’t live without
  • The effects of technology on the buying and selling process
  • The application of virtual assistance to finding, selling or buying properties

8 Real Estate Content Marketing Ideas for Events

  • Each event you organize or participate in is a good source for creating content
  • Write about open houses you hosted or participated in
  • Tell your target audience about block parties
  • Your experience with meet and greets with brokers
  • Lessons learned from real estate seminars
  • Reports about question and answers sessions of industry experts
  • Conferences
  • Any public meeting you attended in the past

There you have the enormous list of 282 real estate content marketing ideas.

With this many ideas, you should theoretically have material you can use to produce content once a week for almost six years or twice a week for three years.

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