PPC Advertising
How to Promote Properties with Dynamic Facebook Ads for Real Estate
One of the most effective ways to harness the website traffic you already get to your real estate website is using retargeting campaigns. Dynamic Facebook Ads for Real Estate is a type of retargeting ad campaign, tailored toward the real estate industry, and it can...
How to Target Expired Listings on Facebook
Focusing on expired listings can be a great way to acquire motivated sellers, be it for real estate investing purposes or as a realtor to get new listing contracts. There are several ways you can go about that. One way is gathering contact information manually or from...
Is Twitter Good for Real Estate Agents?
Twitter almost doesn’t need an introduction. And since it’s a very well-known social media platform you might have wondered as a real estate agent whether it is good or rather good enough for your industry. When it comes to generating leads, it is good enough, as long...
How to Run Google Ads for Real Estate
Unfortunately, according to statistics, many marketers fail miserably in generating leads with Google search ads. And this situation is no different in the highly competitive real estate industry where high quality leads are not that easy to generate. Google Ads is...
Create Native Ads for Real Estate with These 13 Best Practices
"In your last article, you told me to use native ads, and now I still lost more than $1000!?" Well, this can of course happen. And just using native ads for your real estate business in itself doesn't guarantee marketing success, of course. Even if you've found the...
How to Successfully Use Native Ads for Real Estate
Who the heck does still use native ads for real estate? Isn't this a completely obsolete and outdated marketing method? Well, if that’s the way you think, you might be in for a surprise. But let me first tell you a short story. A few weeks ago I checked a weather...