Persuasion & Conversion
How to Craft the Right Messaging for Apartment Advertising
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...
The Psychological Factors of Real Estate Referrals
So, why do people refer someone or something to others in the first place (including sellers and buyers)? It's part of human psychology. This “something” is the social connection (source). What happens in this dynamic of social connection explains a lot about...
How to Create a Landing Page for Real Estate in 7 Steps
Creating real estate landing pages is one of the best things you can do for targeted and optimized lead generation. Their performance is easier to track and measure and keeps seller and buyer prospects more focused. I wrote this article to help you create a landing...
10 Real Estate Landing Page Examples: 5 Classics, 5 Uniques
A landing page is crucial to generate leads on your real estate website. Without one, you may send paid traffic to your home page. And this is like hunting for pigeons with a shotgun. In other words, you will leave some money on the table and likely waste marketing...
Real Estate Sales Skills: Insights to Drive Your Success
So, would you like to improve your real estate sales skills? I hear you, and I think sales is one of the most important skills you can learn in any industry and as an entrepreneur. Some considered it to be even a million-dollar skill. But how to improve your real...
The Psychology of Real Estate Marketing
This guest post has been contributed by an external author. It does not necessarily reflect the opinions or views of our website. Real estate marketing can be tricky to master, but by understanding a few psychological concepts, you can take your marketing strategies...
