Strategies
The Two Real Estate Referral Types
Real estate referrals are part of general referral marketing. Wikipedia's definition of referral marketing is the following: “Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends,...
How to Get Free Real Estate Leads (Spoiler: You Can’t)
Someone telling you there are free ways to get real estate leads either isn’t honest or hasn’t thought it through yet. Why? When we dive deeper into what "free" means, we can see it's not as straightforward as it might seem at first glance. Time Investment The most...
What Makes a Real Estate Niche Profitable?
Let’s first look at how Investopedia defines "profitable.” “While profit is an absolute amount, profitability is a relative one. It is the metric used to determine the scope of a company’s profit in relation to the size of the business. Profitability is a measurement...
25 Surprising Statistics About Real Estate Direct Mail
The following 25 surprising statistics will help you improve your real estate direct mail campaign results. 10 Direct Mail Statistics for Different Generations Someone invented the idea that Gen-Z were born between 1997 and 2012. This generation perceives direct...
4 Benefits and 5 Risks of Pay at Closing Real Estate Leads
Pay at closing real estate leads have slightly more risks than benefits. You can best reap the benefits when you work with the proper company. Also, there are ways to mitigate the risks. The Four Benefits of Pay at Closing Real Estate Leads Because you don’t have...
Mitigating the Risks of Real Estate Leads Pay at Closing
Real estate leads pay at closing offer the allure of deferred payments until you close a property transaction. Yet, these deals come with their own set of risks. But you can mitigate them to a degree. 1) Increased Costs and Fees Companies offering pay-at-closing...